Author’s Edge: Smart marketing tips for women experts, academics, thought leaders and (of course) authors

In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience. Key Takeaways: 1. You Don’t Need a Massive Platform   Allison K Williams dispels th...

In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it.  What you’ll learn in this episode:  - Why big, fancy parties are not necessary for a successful book launch   - How to make your event an ongoing market...

In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pi...

In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing t...

In today’s episode, we’re diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. We’re talking about “mic drop moments”—those powerful statements that leave a lasting impression. If you’ve ever felt like your message gets lost or diluted, this episode is for you.  Host Allison Lane walks us through the three biggest mistakes that camouflage your key messa...

In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing pro...

In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or...

In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to a...

In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and p...

The Best Kept Secret in Book Promotion In this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry profes...

Top 5 Reasons Your Nonfiction Book Keeps Getting Rejected In this episode, we dive into common pitfalls that lead to nonfiction book rejections by agents and publishers. Learn the crucial differences between pitching nonfiction and fiction, why a book proposal is essential, the standards for query letters, the importance of appropriate word count, choosing realistic comparative titles, and how to...

How to Package Your Book for Success and Announce Your Books to Early Readers Are you an author struggling to get your book into the hands of readers? You're not alone! In this episode, we dive into the art of book packaging with a real-life example. We'll break down how author Julie True Kingsley expertly crafted an advanced reader copy (ARC) package for her YA novel, "The Space Be...

How to Get Booked as a Speaker: Tips and Tools for Building Your Brand In this episode, we dive into essential strategies for getting booked as a speaker. Learn how to put yourself out there, craft a compelling personal brand, organize your key topics, and find the right venues. Discover the importance of having a streamlined bio package and gain insights on making a significant impact with your m...

How to Use AI as an Author? Ethical and Practical Tips for Using Artificial Intelligence in Publishing? Discover how authors can leverage AI tools ethically and efficiently in their writing process. Learn practical tips for using artificial intelligence to streamline your workflow, optimize your online presence, and save valuable time without compromising your integrity as a writer. Key topics cov...

In this episode of Author's Edge, we dive into the core reasons why experts, leaders, and professionals should publish their books pronto. We outline five key benefits of publishing a book, including the ability to share your perspective, establish authority, expand your reach, open new opportunities, and create a lasting legacy. Tune in to discover how publishing a book can significantly enh...

Learn the essential steps to get your nonfiction book published. Discover why you shouldn't write your book first, what a book proposal entails, and how to craft a compelling query letter. We'll also discuss three common mistakes aspiring authors make and provide free resources like Publishers Marketplace and QueryTracker to help you navigate the competitive landscape. Whether you'r...

Feeling overwhelmed by marketing yourself and your book? This introductory episode is your guide to navigating the publishing world with ease. I'm Allison Lane, and I'll be breaking down complex marketing strategies into simple, actionable steps to boost your publishing, marketing, and speaking efforts. Discover how to conquer marketing overwhelm and build a solid foundation for your aut...