Authority Hacker Podcast – AI & Automation for Small biz & Marketers

Send us Fan Mail What you will learn How to deal with blog limitations as your site grows The case for big content The case for small (targeted) content As we’ve grown our sites, we often encounter problems in keyword targeting. We know that big content works. We also know that laser targeted content works. So which option do … #55 – Building Large Sites: Targeted Content Clusters Vs Big Content R...

Send us Fan Mail What you will learn What it takes to have a successful partnership The common pitfalls of partnerships Why being flexible is crucial How authority sites can benefit from joint ventures How and where to find good partners. Partnership, Joint Venture, or go it alone? We’ve done all three. What worked and what didn’t? Find out … #54 – Don’t Start A Partnership Until You Listen To Thi...

Send us Fan Mail What you will learn How to take advantage of holiday promos on your site How to create great affiliate roundup posts on sales How to buck the trend, and actually deliver value, instead of profiteering Why discounting isn’t always such a good idea How to create a “holiday exclusive” product Unless you’ve been living under … #53 – Taking Advantage of Holiday Sales Read More »

Send us Fan Mail What you will learn What makes a good and a bad domain name Why you should avoid exact match domain names How to brand your domain correctly Why your domain should be easy to pronounce Which TLDs matter Which tools to use to find domain names that aren’t already taken How to deal with copyright … #52 – How To Chose a Great Domain Name For Your Blog or Business Read More »

Send us Fan Mail What you will learn Find out all the gadgets & gear we use Why having a great headset is a worthwhile investment What we use to record our podcast Why Apple isn’t necessarily our favourite anymore In this episode, Gael and Mark go through all their technical hardware. From Laptops and phones, to mics and … #51 – The Authority Hacker Gear And Gadgets Roundup Read More »

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Send us Fan Mail What you will learn How to produce recipe content? How to pay income tax as an affiliate marketer? What steps to take in a content audit? Why we do the things we do? Should you use a copy protection plugin? Is there any advantage to using full width pages? And much more. In this Episode, … #49 – Ask Us Anything #2: Content Audits, Full Width Pages and more… Read More »

Send us Fan Mail What you will learn What Push Notifications are and why they are relevant? Dealing with the Push hate. How Email and Push compare on our sites? A word on unsubscribes. How Push notifications influence traffic quality. Our tool recommendations. Push notifications are a fantastic way to engage users. Yet, few sites are taking advantage of … #48 – How To Take Advantage Of Website Pus...

Send us Fan Mail What you will learn What is Google Penguin and what does it matter for your site? Why this update is different? How to handle negative SEO in future? How good and bad links will work differently from now on? What to expect next from Google? Several years ago, when we ran a digital marketing agency, … #47 – Everything You Need To Know About Google’s Latest Penguin Update Read More...

Send us Fan Mail What you will learn What changes Google is planning for HTTPS How these changes will affect Chrome users An important SEO impact and why its urgent How to switch to HTTPS simply and easily Google has recently announced major changes to the way non-https sites are handled in Chrome. These will roll out in January … #46 – Why You Must Switch To HTTPS This Year Read More »

Send us Fan Mail What you will learn How to optimize content for high value Amazon conversions How to use Google Analytics to improve monetization How to A/B Test your lead gen forms like a boss! Business model and funnel structure improvements The time when we DO recommend look at site speed and structure In part 3 of this … #45 – The 7 Best Ways To Make More Money From Your Existing Website Read...

Send us Fan Mail What you will learn Why not seeing something through is a leading cause of failure Why you should never drop what you are doing and to copy another idea How vanity metrics mislead 97% of people Why trust matters How focusing on the wrong things leads to lower profits A lot of people aren’t making … #44 – 7 Reasons You Aren’t Making Enough Money From Your Websites Read More »

Send us Fan Mail What you will learn How we got started in online marketing The exact sites we built with URLs What went horribly wrong What you can learn from this In this episode, we go through our failed websites. This candid discussion shows how even experienced marketers can make horrific mistakes. We hope you guys can learn … #43 – The 6 Websites We Utterly & Completely Failed At Read Mo...

Send us Fan Mail What you will learn What the new Google update is all about What kinds of pop up technologies will and will not be affected by the update 3 ways to live in the post mobile pop up era In this episode Gael & Mark discuss Google’s new anti opt in pop up update, what it … #42 The Google Opt in Pop Up Update – What it Means For You & What To Do Next Read More »

Send us Fan Mail What you will learn How the Amazon associates program works Which niches & keywords work better for Amazon earnings The best way to link to Amazon for click through & conversions How to take advantage of the holiday season to make bank Wether you should use native ads, the amastore and other tools Amazon puts … #41 Tips & Tricks To Make More Money With The Amazon Assoc...

Send us Fan Mail What you will learn What is the #1 mistake other people make when hiring designers? Start from scratch. New site, basic WP theme. Where do you start – hire vs service 99 designs? Lifecycle of design needs Best place to hire designers? Best practice for hiring process? Testing/Interviewing/portfolio? What to look for? What to avoid? … #40 – How to Be Successful At Graphic Design Ou...

Send us Fan Mail What you will learn Why most sites are not well optimized to make money from mobile users How to make ads work on mobile How to screen affiliate offers for mobile users Using different types of opt ins for mobile Optimizing mobile for speed, design and layout Most site owners have under optimized mobile revenue … #39 – 7 Things You Should Do To Maximize Your Mobile Traffic Revenue...

Send us Fan Mail What you will learn How we use display ads on our sites to generate consistent and reliable extra income Which networks to use Trips and tricks to optimize your display ads for extra revenue Display ads are often met with mixed opinions by marketers. But the truth is that the can provide a consistent income … #38 – How to Generate Extra Income on Autopilot Using Display Ads Read M...

Send us Fan Mail What you will learn Which mission critical tasks you should be outsourcing Where to find reliable and affordable people to outsource to How NOT to outsource important tasks (learn from our mistakes!) How to work with and train your team Many of us were sold on the idea that we could outsource our entire business … #37 – The 5 Things You Need To Outsource ASAP To Scale Your Site Up...

Send us Fan Mail What you will learn Why Ripping an entire site off is a bad idea and what to do instead How to deal with someone who copies your website How to inspire yourself from the competition without being a blatant clone The things you can and you can’t copy from other websites Personal stories on how … #36 – Copycats: How to Deal With Them & How To Reverse Engineer Without Being a Clo...

Send us Fan Mail What you will learn How to get cheap and engaged traffic with Facebook retargeting When to start Facebook retargeting on your site Our step by step process for launching retargeting How to expand retargeting with lookalike audiences to grow cold traffic Facebook retargeting is in it’s golden phase right now. Still relatively undiscovered and therefore … #35 – Facebook Retargeting...

Send us Fan Mail What you will learn How and why fake personas are used as the face of websites The ethics of using a fake persona Why you might want to consider a fake person for your site How to create a believable fake persona What to avoid when creating a fake persona Fake personas are a fairly … #34 – Is It Ok To Use A Fake Persona As The Face Of Your Site? Read More »

Send us Fan Mail What you will learn The one mistake most other people make when choosing a WordPress Theme (plus how to avoid it) What to look for when theme shopping Which themes to avoid Our recommended WordPress Themes Everyone who starts a website will quickly come across this problem. Which WordPress theme should you use? In today’s … #33 – Which is The Best WordPress Theme For Your Authorit...

Send us Fan Mail What you will learn Why we spent tens of thousands of dollars on a failed SAAS company What BIG mistakes we made and what caused them What we learned from the process How these lessons apply to Authority Site businesses Several years ago, we invested tens of thousands of dollars to build CopyCog, a content … #32 – What Spending Tens of Thousands of Dollars on a Failed SAAS Company...

Send us Fan Mail Most of us here are either marketers or entrepreneurs. We like talking about money. We build links. We optimize. We launch products. We promote, promote, promote. But we often skip over one of the most essential parts of internet marketing: content. And no: I’m not talking about that “content is king” B.S. I’m talking about … #31 How Perrin Grew a Brand New Site to Over 100,000 Mo...