Author U Your Guide to Book Publishing

What does Penny Sansevieri, author of Red Hot Internet Publicity, have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Penny reveals what is working with marketing books online today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What Internet strategies wor...

Blogging is one of the key strategists to soar your book success and your personal success as the "go to" person in your area of expertise. Judith's guest is Joel Friedlander, The Book Designer who just happens to have over 55,000 followers on his blog. Starting just a few years ago ... he's build it with Content, Consistency, Commitment and no Crap. Learn what he did; how he did it; and the many...

Do you have a book? Are you writing one? Do you know how to market it, really market it with social media? Today's show is focusing on the latest and greatest on Twitter and LinkedIN. Judith's Guests are Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™, both are on “Forbes Top 50 Social Media Power Influencers”, the Global Top 50 on LinkedIn, and have received numerous recognition for socia...

Author and Book Platforms are the buzz. This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the most common mistakes the authors consistently make? -What steps should authors do to market their books? -What off the wall marketing ideas get the media's attention? -What is the tell-tale test if you have the right title? -Can a self-published really se...

This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the biggest challenges for today's author? -What are the most common mistakes the authors consistently make? -What steps can authors do to take advantage of all the changes within publishing in the past 10 years? -What's a joint venture partner and how does an author acquire them? -How can authors...

Pin Your Way to Success with Pinterest Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share. Pinterest is a great social media tool for building your brand and generating traffic to your website. If increasing your book and product sales are of interest, then stay tuned. MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users"...

Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks and pBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They w...

Repurposing Your Book Too many authors create a book ... and stop. Not only do books breed other books, they are can, and should, take on new lives. Repurpose and Morph them. A longer live and increased revenues will come your way. - How do you repurpose? - What strategies should authors follow? Answers will be here with Bret Ridgway--the master at creating variations of all things dealing with bo...

Got Book? Ready to tell the world. Follow Judith as she sets up the launch for her book #30, Author YOU: Creating and Building the Author and Book Platforms, and book launch strategist Georgia McCabe to learn the insider tips and ticks. Every author asks the questions: -Should I create a special launch date? -If I do, what are the costs? -What components need to be in place? -Which way would be be...

To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur. Every author asks the questions: Do I do it own my own or do I seek a publisher? If I do it on my own, what are the costs? Where can I get money? What can I expect to make? Which way...

Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including: Why are eBooks so important for authors to create? What's the latest in eBook conversions? Where should eBooks be published? What's the best way to promote eBooks? What are multimedia eBooks? What is the projected demand for them How do I make eBooks? How do I publish eBooks? What about Tablets? An...

AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed. -Why are audio books so important? -Why there is a pent up demand for them. -How do I make audio books? -How do I publish audio books? -What should audio bo...

Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent. -What do you do? -How do you do it?...

Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each? If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now...

Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do. How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about. Michelle Marchildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. W...

Authors need moxie for success. Period Judith's guest is Joanna Penn, the brains behind one of the top ten websites for authors, The Creative Penn. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Stuck on marketing strategies for ebooks?--we've got answers. -Is Amazon on the only game in town--NO, No...

Authors need websites and social media success. Period Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches. -Do you really want a website that rocks and visitors say, "WOW!" ? -Are you stuck on marketing strategies and what social media to use? -Do you know any...

-How to Sell Your Books to a WHOLE New World! -Do you want to sell books in your own backyard? -Would you like to create specialty sales for fun and profit? -Would you like your books to be have non-returnable sales? -Would you like to know when to avoid bookstores? -Would you like to find your market and convince them to buy your book NOW? -Would you like to know how to get a bookstore to say YES...

Learn the 6-Pillar Strategy for 6-Figure Author and Book Success with Amber Ludwig’s Online Business Success Circuit Judith's guest is Amber Ludwig, an online business development expert. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouT...

Book Marketing for Fiction and Nonfiction Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book...

Track Your Book Biz Leads to Biz Growth! Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Alyson Stanfield reveals the secrets...

Blogs ... Love Them and Grow Your Audience Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, wo...

Crowd Funding ... Is It For You? Have you got a great book idea? A little short on cast to create it? Have you thought about crowd funding ... or cloud funding? Not sure what it is? You will be after this show. Besides draining your bank account, hocking the house, borrowing from friends and relatives ... where are you going to get the money you need to support the creation of your book? Crowd fun...

Foreign Rights, You and Your Book One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property. If you have a book, think outside sales... like in other countries. Getting your book p...

Getting on "the Air" as an Author! If you have a book, you want it, and you to be ready to be feature "on the air"--be it radio, TV or blog radio. It's "live time" and you must be ready to pitch your book. Is your book done? Are you still wrGetting on "the Air" as an Author!iting? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success......