Author U Your Guide to Book Publishing

Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire? All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart....

SEO, or Search Engine Optimization, is an important factor for your website and blog. Get the latest in hot tips and tools ... Learn some of the basic tips about title, keywords and descriptions to have on your website, pages and blog posts (this includes images too!). With all of the available technology, it can feel challenging to determine what tools may be best to implement for your business....

Does an author need a book trailer for his or her book? Let's start with a few questions: 1. Is video important for the promotion and marketing of a new book. Yes. 2. Are there as many ways to make a book trailer as there are books. Yes. 3. The most popular question about book trailers? How much will it cost? And how much is a red car? Statement 2 above tells you there are many MANY ways to create...

How would you like to be able to shout your book out EVERYWHERE? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha. During the hour, you will learn: -How to get your co...

How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs? You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content...

Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks. During the hour, you will learn: 1. Brief introduction to TED/TEDx for the uninitiated (You’d b...

The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers. Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divul...

Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Joining Judith Briles, The Book Shepherd and host, is Mara Purl a best-selling and an award winning fiction and nonfiction author. Before that, she wrote and produced a hi...

There’s an astonishingly huge difference between publishing your own book, and taking on other authors and trying to make a profitable business out of publishing their books. As the Indie Publishing field matures, we’re starting to see more authors attempt this leap. Others are forming publishing cooperatives, and still others are acting on plans to create small presses. Joining Judith Briles, The...

Today's show is all about the ONE, single missing piece in web marketing. You are probably up to your eyeballs in how to do this and how to do that. Whether it's Facebook, Twitter, Pinterest, Google+, LinkedIn ... you name it; a lot is repetitive yet there is ONE SINGLE oversight. No more for the listeners to AuthorU-Your Guide to Book Publishing. My guest today is Marty Dickinson is the co-author...

No matter how much you think you need to publish a book--surprise, you may need more. The world of crowdfunding keeps changing for authors. Back again is the amazing Amanda Barbara, bringing AuthorU-Your Guide to Book Publishing listeners a wealth of information on insider tips and tricks to be successful with a campaign. Today, you’ve struck gold. Her motto is: Pubslush is not successful if you a...

No matter how well you write, let’s face it, most authors aren’t online marketing experts. Chances are, you have neither the time nor budget to develop that expertise — you just want trustworthy advice and easy-to-implement ideas that will produce results! Well, today, you’ve struck gold. My guest on January 15, 2015 is a highly skilled writer, editor and digital marketer. Meet Hunter Boyle. As an...

With upwards of 3 million new books being published every year, it's tough to achieve publishing success. As an author, even if you've written a great book, there are so many missteps you can take that can derail your chances for success. There are things you need to do before you write, marketing that needs to take place before and after your book is printed and so much more. My guest, Bret Ridgw...

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into all the nuances of working with a Book Shepherd ... from your idea to manuscript to execution to the TaDah--your book. She is solo today... as a Book Shepherd to hundreds of books that have launched, she "see's books" and wants to make sure that the author sees his or her book as well. Her website is www. TheBookShepherd....

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into how to "work an author event" and "celebration." With her is million book bestseller Susan RoAne. Her book, How to Work a Room was published 25 years ago and celebrates a new edition this year. Learn: -Hot tips for creating a book celebration. -What the key differences between book signing and a book event. -The #1 reason...

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into jkey components of the Author's Journey--from idea to execution to outcome. With her is author Ashlee Bratton who launched Life Before the Lottery this fall after a crowdfunding venture. -Where do ideas come from? -How does an author deal with the unexpected--all the hiccups that can pop up at any time? -What are the must...

This week's show focuses on all the gizmos and gadgets, online shopping carts and email marketing/newsletter services that can make the author's publishing, writing and marketing life sane. Kelly Johnson, Judith's favorite Geek Girl, joins her today. Kelly is the owner of CornerstoneVA.com. You will learn about: -Mail Chimp -AWebetr -Constant Contact -Vertical Response -CloudNet360 (Premium Web Ca...

Throughout the final quarter of the year, Judith features top members of "her team" in the creation of THE BOOK. This week's show comes back to the cover and interior... with a different voice, Michele DeFlippo, the CEO of 1106Design.com. Critical advice: love your book cover because buyers look at it, and buy it. Starting with the COVER, they explore: What is a book cover? A package that answers...

How would you like to win a contest that is based on the quality and creativity of your work? You can. AuthorU.org is sponsoring, along with two dozen other majors--likes IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Tattered Cover Book Store, the BookBar, Total Printing Systems, Cornerstone Virtual Assistance, WaveCloud, Color House Graphics, 1106 Design, NZ Graphics, F+P Design, th...

Are all printing options alike? Do you have a clue on what happens once you engage a printer--what happens before the ink goes on? And what happens in the cover printing and binding? Most authors don't think about it all ... and as an author, you should. Good questions to ask and the answers are within today's show PLUS 21 Answers to questions you should be asking ... for what is best for you and...

Are all book designers alike? It's a good questions and the answer is, No way ... and you need to know what's out there and which is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in what's between the sheets and on top of your covers when it comes to book designing with a multi-award winning cover and book designer, Nick Zelinge...

Are all book printers alike? It's a good questions and the answer is, Nope ... and you need to know what's out there and which is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things relating to book printing with Dave Raymond, the Regional Sales Manager at Thomson Shore and knows books! www. ThomsonShore.com -Are printin...

This week's show on Author U - Your Guide to Book Publishing is all treats, no tricks. Using social media to sell your books is the portal that every author needs to understand, to use, and remove the resistance roadblocks that hinder their results. Today's guest is Aliza Sherman, a pioneer in all things "web"--she is an co-author of the best-selling Social Media Engagement for Dummies. Her early...

Nope, eBooks didn't eliminate print books, contrary to what many thought would happen--print books are doing well, in fact, sales were up 4.3% this summer. BUT, eBooks are an important part to your mix. Today's show will focus on some of the old, but lots of the new--especially with what's bubbling up with eBooks for kids. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive int...

Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into Creativity with a Twist--how to develop the skill that we all have. Her guest is Ronda Sheya, principal in the Sheya-Group.com in Colorado. AND, one of the creative forces when Radio Disney started. •How to break the creative block. •Why is creativity different from invention. •How to use creativity in your book marketing...