Author U Your Guide to Book Publishing

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Casey Demcak to join her. Casey owns Casey Demchak Copywriting Services, where he takes care of iller copy for back covers, one sheets, landing pages, media realeases ... anything that needs a sales/marketing pitch to it. He works with authors, solo entrepreneurs, and small business people. You don't want to miss this one...

Social media is overwhelming. By learning some tricks of the cyberworld; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Melody Jones joins Dr. Judith Briles on Author U - Your Guide to Book Pulishing. Melody owns Social Media Management Services, where she takes care of the day-to-day so you don’t h...

Do you know what the key factor of creating a website that rocks and why you should care? Do you know why branding is critical? Would you like to learn what NOT TO DO and WHAT TO DO to engage visitors, turn them into fans and support you and your book? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Webmaster, Illustrator and Graphic Recorder Shannon Paris...

Would you like to know how to work with an Indie Bookstore? How about setting up terrific book signings? Those and other questions about POD, the EBM--Espresso Book Machine Today, on Your Guide to Book Publishing with Dr. Judith Briles, John Zeck joins in for the hour to talk indie bookstores, POD and the EBM--Espresso Book Machine and how it integrates the success and influence factors or an auth...

Do you know what the key factor of Klout is and why you should care? Do you know how Klout has morphed over the past year? How about the interior? Would you like to learn some true insider tips on how to maximize your influence factors within the social media world? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Terry Brock joins in for the hour to talk t...

Do you know how to create a dialogue that grabs the reader? How to create a story line that ebbs and flows? How to weave a sensual tapestry for the reader? Today, on Your Guide to Book Publishing with Dr. Judith Briles, Lisa Alpine, author of Exotic Life: Laughing Rivers, Dancing drums, Tangled Hearts joins in for the hour to identify what works in the creation of your story; the styles, the dialo...

Do you know how critical your cover design is for your book? How about the interior? Have you settled for just "good enough"? Have you ever had to make an excuse as to how your book looks, or feels? You won't after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Nick Zelinger joins in for the hour to identify what works and doesn't in the book and cover design worlds. -W...

What does Judith Briles know about authors, platforms, publishing and creating a GamePlan for your book? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What the key components of a Book and Auth...

What does Amy Collins know about authors, publishing and distribution? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Amy reveals insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What publishing strategies work best for ebooks. -How to really mirror your comp...

Writing, researching and publishing a book has expenses tied to it.,, and tax consequences. Do you know which are tax deductible, and which are not? Do you know which type of business strategy you should use to best protect you, and your publishing? Do you know how to set up your bookkeeping? Those questions and much more will be answered with Judith's guest Carol Topp, CPA, who specializes in wor...

What does Susan RoAne, author of How to Work a Room, Face to Face and several other best selling books have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Susan reveals what is working with taditional publishing of books today, what's not, and what the latest strategies are for an author to create book success. You wi...

What does Penny Sansevieri, author of Red Hot Internet Publicity, have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Penny reveals what is working with marketing books online today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What Internet strategies wor...

Blogging is one of the key strategists to soar your book success and your personal success as the "go to" person in your area of expertise. Judith's guest is Joel Friedlander, The Book Designer who just happens to have over 55,000 followers on his blog. Starting just a few years ago ... he's build it with Content, Consistency, Commitment and no Crap. Learn what he did; how he did it; and the many...

Do you have a book? Are you writing one? Do you know how to market it, really market it with social media? Today's show is focusing on the latest and greatest on Twitter and LinkedIN. Judith's Guests are Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™, both are on “Forbes Top 50 Social Media Power Influencers”, the Global Top 50 on LinkedIn, and have received numerous recognition for social me...

Author and Book Platforms are the buzz. This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the most common mistakes the authors consistently make? -What steps should authors do to market their books? -What off the wall marketing ideas get the media's attention? -What is the tell-tale test if you have the right title? -Can a self-published really se...

This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the biggest challenges for today's author? -What are the most common mistakes the authors consistently make? -What steps can authors do to take advantage of all the changes within publishing in the past 10 years? -What's a joint venture partner and how does an author acquire them? -How can authors...

Pin Your Way to Success with Pinterest Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share. Pinterest is a great social media tool for building your brand and generating traffic to your website. If increasing your book and product sales are of interest, then stay tuned. MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users"...

Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks and pBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They w...

Repurposing Your Book Too many authors create a book ... and stop. Not only do books breed other books, they are can, and should, take on new lives. Repurpose and Morph them. A longer live and increased revenues will come your way. - How do you repurpose? - What strategies should authors follow? Answers will be here with Bret Ridgway--the master at creating variations of all things dealing with bo...

Got Book? Ready to tell the world. Follow Judith as she sets up the launch for her book #30, Author YOU: Creating and Building the Author and Book Platforms, and book launch strategist Georgia McCabe to learn the insider tips and ticks. Every author asks the questions: -Should I create a special launch date? -If I do, what are the costs? -What components need to be in place? -Which way would be be...

To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur. Every author asks the questions: Do I do it own my own or do I seek a publisher? If I do it on my own, what are the costs? Where can I get money? What can I expect to make? Which way...

Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including: Why are eBooks so important for authors to create? What's the latest in eBook conversions? Where should eBooks be published? What's the best way to promote eBooks? What are multimedia eBooks? What is the projected demand for them How do I make eBooks? How do I publish eBooks? What about Tablets? An...

AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed. -Why are audio books so important? -Why there is a pent up demand for them. -How do I make audio books? -How do I publish audio books? -What should audio bo...

Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent. -What do you do? -How do you do it?...

Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each? If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now...