Authentic Influence

What is authentic marketing? five characteristics of authenticity in marketing. Join the community: https://www.simplecreativemarketing.com/community/  Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

Join the community: https://www.simplecreativemarketing.com/community/ Subscribe to the newsletter: https://anferneec.com/newsletter Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

Want some ideas to help you build and market your purpose-driven business? In this episode we chat with Sandra D’Souza, Founder and CEO of Elect about: 02:02 How Sandra identified her purpose 04:50 What’s the difference between a “social enterprise” and “purpose-driven business”? 08:46 How Sandra decided on the business model for her purpose-driven business 18:03 Lessons from failure 20:58 How San...

Want to escape the business owner trap and create the freedom and lifestyle that you always wanted when you started your business? Our special guest is David Jenyns, founder of systemHUB software and author of SYSTEMology – Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems . In this episode, David Jenyns shares with us: 02:04 Common challenges business owners have with...

Wondering how to outsource effectively, or considering when does it make sense to outsource and what tasks can you actually delegate? Find out in this session with outsourcing specialist Cheryl Leong. In this episode: 02:52 Why “outsourcing” is the buzz word for business these days. 07:05 Top 3 concerns about outsourcing and how Growth Hub addresses them 21:47 How do we determine what to outsource...

I'm excited to announce my new Accelerator content marketing membership. Here's a breakdown of how it works, who it's for, and a special invitation (and price) for Founding Members who join before Dec 11. www.simplecreativemarketing.com/content

5 great ways to share your customer success stories. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #systems #podcast

Want to package your knowledge and experience into an online product that you can sell? Meet Steph Smith. You have experience. You’ve got skills. You’ve got knowledge that is valuable to others. All you need is an understanding of how to productize that knowledge and sell it online. Now here’s the  great  news –  you don’t need to wait 13 years to do it (like I did…). ​ Today’s your...

Wanting visitors to your site to appreciate your content enough to stick around, absorb, and convert? In this session, Freelance Graphic Designer Colleen Keith shares 10 tips for improving user engagement with your website. We cover: 02:17 Why it’s important to pay attention to your website design 07:23 When does it make sense to do a rebrand? 08:51 Why small businesses need a brand style guide 13...

Not all case studies are created equal. So how do you craft a compelling customer success story? Find out in this episode.  [00:25] What makes a compelling customer success story  [01:38] An example of a compelling case study  [07:40] The 7 P's framework for crafting compelling case studies  Resources: Read the Bento case study: https://beanninjas.com/blog/bento/  Why Case...

Why use case study marketing to promote your services?  00:40 The frustrating content treadmill  04:23 What is case study marketing  07:36 Why use case study marketing  Resources: Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide   Listen to my interview on Teach Traffic podcast   Connect with me: - Join the Authentic Influence community...

So why do B2B & professional services businesses fail at content marketing?  In this episode, you’ll learn:  [01:41] The top 5 reasons B2B & professional services businesses fail at content marketing  [13:35] 3 Tips for Effectively Marketing B2B & Professional Services Businesses Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketi...

Want to learn how to grow your audience on Youtube? In this video, Rob Balasabas – Partnership Growth Manager at TubeBuddy – shares his Youtube content blueprint. 01:24 Why is youtube and video marketing important right now? 06:55 What are the essentials before you build a youtube channel? 10:16 How to develop the confidence to put out videos 13:00 How often should you be uploading to youtube...

In this episode, I share 5 reasons why content marketing is important for growing your small business. Resource Links: Free FB Community ( http://simplecreativemarketing.com/community ) Support the podcast - make a donation ( http://authenticinfluence.co/ ) Got a question about #contentmarketing or #casestudymarketing answered on my podcast? Submit here: https://anchor.fm/authenticinfluence/messag...

In this episode, I give you a behind-the-scenes look at some cool projects I'm currently working on, and ways you can participate. [00:36] 30 days of podcasts on content marketing & case study marketing [05:25] What is content marketing? [07:07] What is case study marketing? [09:11] Help me make the podcast happen! (Help me help you) [11:37] Upcoming workshops Resource Links: Free FB Community...

Wondering how to grow your podcast downloads each month? In this episode, podcasting expert Charley Valher shares a podcast growth strategy that has been working brilliantly for him and his clients. Charley is Chief Podcast Officer at Valher Media. Highlights 03:50 A better way for growing your podcast: The “Fish where the fish are” strategy 05:50 What fish are you trying to actually catch? (Targe...

Learn how to create a profitable & sustainable coaching business. Samantha Riley is an authority positioning strategist and host of the Thought Leaders Business Lab podcast. She has built multiple businesses over the past 27 years, and grew her first 7-figure business before she was 30. Samantha now teaches her clients how to become the stand out expert in their niche, while doing work that ma...

On my recent interview on the It Will Come show, George Siosi Samuels and I discussed:    The difference between networks and communities   What can business owners do today from a community perspective to prepare for an upcoming recession/depression   Differences between Eastern and Western philosophies and approaches to community, and the shift that's happening righ...

Caught up with my cousin Stella Bella, Director at SoGal Foundation in Sydney recently. And we talked Startups, female angel investors, why digital nomads need community, and more. Connect with Stella at http://iamsogal.com and http://www.instagram.com/stella_wellness. Grab your free ticket for the Remote Business Summit at http://www.remoteBusinessSummit.com

Wondering how to find and land a remote job? Here is my 5-step process for landing #remotework

You can either begin preparing for change or fall victim to it. Which do you choose?

Want to find bigger clients who can afford to pay you ongoing retainer rates? Listen to this.

What's the relationship between presence, purpose and pain? Here are some thoughts.

What level are you communicating at? How is it different to the level that you're operating at? Identifying the difference will mean the difference between marketing that hits the mark, and marketing that fails.

Want to be more creative? Try some structure on for size!