Authentic Influence

Is Writing a Book the Right Move for Your Business? In this 30-minute chat with publishing expert Natasa Denman we explore how writing a book could elevate your business. What You’ll Learn: – Discover how a book boosts authority and credibility. – Learn to identify if your business is ready for a book. – Get actionable tips to leverage a book for client attraction. – Receive an exclusive invitatio...

In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn. Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure. Subscribe to my Authentic Marketer newsletter for weekly marketing, online business, and wealth-building88 tips - https://join.theauthenti...

Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn. Grab your free bonus resources to level up your marketing at https://theauthenticmarketer.com/podcastgift/

You've probably heard of virtual assistants, but what's it actually like to work as one?    Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato.   Janine shares her journey of leaving her job in hospitality and becoming a successful virtu...

Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding business owners back from generating real results in their business? 22:00 ​Do you need a...

In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com , asks "how do I create a content strategy for my healthcare consulting business?".    Resources:  5 reasons why using a content strategy will make your marketing more effective Register for our next Podcast Party   Write content faster a...

What's the value of blogging and why would a business want to invest in having content created for their blog?  This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to you even if you run your own business. &nbs...

You're a property buyers agent, and you want more leads. But where do you start?      It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results.      In this podcast, we'll share three tips for generating more leads as a property buyers...

Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings.    Resources: Dr. John Demartini's Value Determination Process  - it's a free 13-Step Quiz to uncover your highest Priorities....

Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page?  In this episode, we'll show you how.  This episode was recorded live as part of our monthly B2B Podcast Party.  Topics discussed:  [00:00] B2B Podcast Party welcome  [05:54] 5 Essential Elements of a High-Converting Landing Page  [21:45] High-converting landing...

Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online course funnels – what gives the best results quickest – How did John get into building funnels for onli...

Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed: 00:00 Welcome 02:22 5 benefits of segmenting your email database 07:59 3 Types of Segmentation 11:49 2 Ways...

Want tips to create a high-converting lead magnet to attract B2B customers?  Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't.    This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.    Topics discussed: [00:00] B...

Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course promotion 09:20 Should you sell courses on Udemy?...

Launching a new coaching product or service, and wondering how to generate more sales? Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose. In this coaching session, Anfernee Chansamooth helps Er...

Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we’ll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics Covered: [00:00] Welcome [01:40] Features of Surfer...

Want tips to cut down your content production and content marketing time? Tune in to this episode as we share five time-saving tips for your business. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Sign up for our next monthly B2B Podcast Party at www.simplecreativemarketing.com/podcas...

In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley. Sam asked Anf questions about business and life. Topics Discussed: 0:00 Sam Riley welcome 01:05 A look into Anf’s corporate career 05:30 Launching a side hustle in Toronto, Canada 08:26 Partnership lessons from a failed FB Ads agency business 16:16 How to find your mojo after yo...

Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget? Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic. Topics discussed: 00:00 Meet Vedran Rasic 05:55 What is Lead Delta? 07:48 How Ved’s previous startup Autoklose got acquired 11:23 Tips for selling a SaaS business 14:05 How to determine a selling price for your SaaS co...

Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your s...

Want a powerful way to prove your brand's value?  On this episode, we share a recent interview that I did as a guest of #b2bpowerhour.  Host Nicholas Thickett and I dive into the value of case studies for B2B sales.  Topics covered:  - Are case studies still relevant in our digital world?  - Where can we use case studies?  - How to create a compelling case study that...

Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? Topics discussed: 00:00 Meet Raúl Galera 05:15 About...

Do you want to learn how to get more traffic by optimizing your existing articles? Watch this episode where we’ll: – Walk through a live example of how to optimize an existing article (or two) – Share tips that you can use for your own content – Demo the Surfer SEO audit tool Topics discussed: 00:00 Welcome & Intro 04:11 What is On-page SEO? 07:02 On-page optimization checklist 15:28 Intro to...

Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki’s content plan for attracting leads – How Taki uses case studies for marketing – How Taki wrote his book without writing a single word Topics discussed: 00:00 Meet Taki Moo...

How do you turn your expert knowledge into a successful selling course? Listen in now for online course design tips for authors, influencers, and subject matter experts. In this interview with Matthew Mason of Superb Learning, we discussed: What process does Matthew follow to extract the IP from an expert? What is best, a high-ticket or low-ticket program? What is a cohort-based course? What is th...