Australian Business Podcast

In this Australian Business Podcast episode, Jordan Kidis and Danil Goloubev discuss strategies to improve your business liquidity and how understanding your liquidity position can benefit your business every day.  Topics covered today: Improving your Invoicing Process Strategic Cost Cutting  Debtor Management Leveraging your Payment Terms Optimising Inventory Management  Benefits of your Finance...

In this Australian Business Podcast episode, Jordan Kidis and Danil Goloubev of Grey Space Advisory discuss their essential tax strategies. These strategies are tailored for those businesses turning over $500k-$2m, and how to sustain a healthy business growth.  Topics covered today: Best Business Structures Now and in the Future Liability protections Expense Method Comparison Optimising Superannua...

In this episode of The Australian Business Podcast, host Gemma Mitchell is joined by Zara McGuffie from The Australian Business Podcast to tackle a question on many Australians’ minds: how do you bring in more income? This episode was originally featured on The Australian Finance Podcast. One business model that seems to be on the rise (again) is multi-level marketing, also known as network market...

This is a follow-up episode of Google Ads 101 on The Australian Business Podcast. In this episode, Zara McGuffie sits down with Jordan Kidis to go beyond the basics of Google Ads, honing in on the key elements that drive campaign success.  Topics covered today: Essential Google Ads metrics Different keyword strategies for your campaigns How to save you money and improve targeting Resources mention...

Considering Google Ads for your business but not sure where to start? In this episode of The Australian Business Podcast, Zara McGuffie sits down with Jordan Kidis to break down the basics of the Google Ads platform, helping you understand if it's the right marketing strategy for you.  We explore the types of businesses that typically see success with Google Ads, the signs that indicate it's time...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and discuss 10 crucial finance tips every Aussie business owner needs to know. This episode is your go-to guide for mastering Australian business finance, covering everything from cash flow management and tax compliance to financial forecasting and pricing strategies for sustainable growth in the Australian mark...

In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis interview Richard Gross, CEO of Flexisource IT. Richard explains how Flexisource IT provides services like web development, IT support, and digital marketing to Australian businesses, emphasising their impressive 98% staff retention rate and the strong team culture. The conversation addresses common concerns Aussie busines...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to go through 4 of the questions written in from our listeners last month.  When to register for GST How do you know is a business is worth the asking price Cash flow management tips  How to build a subscription service into your business   Resources mentioned in this episode: Free community: https://community.i...

In this Australian Business Podcast episode, your host Owen Rask talks with Skye Private's Phil Thompson about getting insurance for business owners and sole traders. They cover: Why you should insure yourself Key types of insurance for business owners Structuring of life insurance Other insurances for business owners Tax consequences of insurance Buy-sell agreements and insurance policies Phil's...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to discuss news within their own businesses, some of the challenges that come with scaling businesses and Jordan’s recent experience going through a rebrand.    Resources mentioned in this episode: Free community Ask a question (select the Business podcast) Chat with Zara Chat with Jordan Our outsourcing partner...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and dive into the tangible benefits of a strong brand, like increased trust and reduced marketing costs. They also discuss when businesses should consider a rebranding strategy.  Topics covered today: The biggest misconception businesses have about 'branding' The tangible benefits of a strong brand The recent re...

In this episode of The Australian Business Podcast, Zara McGuffie and Jordan Kidis explore the transformative power of automation for businesses, highlighting how it saves time, reduces errors, and drives growth through strategic implementation. It emphasises focusing on automating key tasks, avoiding overcomplication, and ensuring team adoption for successful integration.  Topics covered today: T...

Chris Bates, founder and CEO of Alcove, speaks with Owen Rask, Chief Investment Officer of Rask, about the lessons learned growing Alcove, the role of a broker and future of property advice. Topics: Chris' journey from financial planning The partnership with Rask Name & brand changes Lessons learned working in an unsuccessful business partnership The future of mortgage broking Resources for this e...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to chat through the lessons they’ve learned and importance of prioritising learning over immediate earnings and building a robust foundation of skills and knowledge. Ditch the "perfect job" myth and dive into the messy world of diverse learning, experiences, and building resilience.  Topics covered today: Learni...

In this episode of The Australian Business Podcast, Zara McGuffie  and Jordan Kidis unpack the effects of fear-based mindsets, where decisions are driven by anxiety and anticipation of negative outcomes, and offer practical tips for shifting away from this pattern. They then discuss the power of growth and abundance mindsets, emphasising the belief in continuous development and opportunities, whic...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and discusses different trends they’re seeing in their industries, business pivots they’ve made and why, and also a few deeper insights into who they are outside of work.  Topics covered today: New trends in the marketing + accounting industries Moments of honesty in running a business Business pivots they’ve ma...

In this episode of The Australian Business Podcast, Zara McGuffie, sits down with Petra Bruockova as she shares her journey from being a flight attendant to working in digital marketing, her passion for helping businesses thrive, and her insights into creating impactful social media strategies. We explore everything from the essentials of social media marketing for SMBs to the latest trends and to...

In this Australian Business Podcast episode, Jordan Kidis sits down with Owen Raszkiewicz to talk about why he started Rask Group, the development of this business community and the hurdles he had to overcome to get to where he is now.  Topics covered today: Finding the gap in Finance Market Concepts of Tribe & Community Your brand & the customer experience Building an online community Different a...

In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt, Partner and the Head of Growth at TAG Agency in Melbourne. In this in-depth conversation, we examine what's working in digital marketing today, the skills you need to succeed in an agency, the unique challenges women face in tech, and the importance of flexible working arrangements.  Topics covered toda...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to dive into the benefits of having a solid CRM system for your business, regardless of how big or small you might be. They’ll cover the essential best practices for implementation, data hygiene, and automation, helping you avoid common pitfalls that lead to CRM failures. In this episode, they’ll also touch on t...

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to discuss what a technical expert is, when you need one, and how you can get access to free business support from the two of them.  Topics covered today: What is a technical expert Free strategy sessions with Zara + Jordan The benefit of networking and having business partners The power of cross-networking with...

In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections.  Topics covered today: The benefits of building communities  how to build a communit...

In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue. The focus of this episode is looking at case studies in RyanAi...

In this episode of the Australian Business Podcast, Jordan from Grey Space Advisory and Zara from Inflection Marketing discuss the power of goal-setting in business. They highlight how clear objectives create direction, improve resource allocation, and boost team morale. They also explore frameworks like SMART goals, OKRs, and KPIs, helping businesses align goals with their broader vision. Zara an...

In this Australian Business Podcast episode, your hosts Jordan Kidis from Grey Space Advisory, and Zara McGuffie from Inflection, dive deep into the essential elements of a successful marketing strategy for 2025. They discuss everything from understanding your customer avatar to avoiding common marketing pitfalls and navigating the world of marketing agencies Topics covered today: The importance o...