Aurelius Podcast

- The technology stack that we built Aurelius with and how it’s evolved over time - Understanding common development terms to better communicate design ideas - An inside look at how Joseph and Zack make decisions about the product and the company - Behind the scenes views and opinions on making technology upgrades and feature prioritizations - How we build Aurelius like Wyatt Earp

Episode 20 highlights - What does a high functioning design team look like and how are they organized? - The three types of successful enterprise UX organization models - How companies like Target, Spotify, Netfilx, Google and more are doing designops and great UX design at scale - Creating and sharing user research findings across your organization

First episode of our new series, Inside Aurelius where Zack Naylor and Joseph Szczesniak, co-founders at Aurelius discuss important topics and the inner workings of Aurelius. This episode's topics include: - Why we made aurelius v2 and how we got there - How we used user research and customer feedback to completely re-design and re-develop our product and company focus UX design, science and art -...

- How Mariah came into Human Centered Design from an Industrial Design background - Doing user research and how to include developers/technologists - What are customer feedback loops, how to create and act on them at scale - What it takes to build a truly customer centered organization - How Pluralsight conducts, analyzes and applies user research at scale - The process of Directed Discovery and h...

Aurelius Podcast Episode 18 Highlights - How user research directly applies to making businesses more successful - Doing customer research to inform pricing strategy - Figuring out what is most valuable to your customers - Using customer research to develop buyer personas - How you’re probably doing surveys wrong and how to fix that - Helping people understand what you learned from user research a...

Erika Hall, co-founder at Mule Design on the Aurelius podcast Episode 17 highlights: - Use research and design to create products and systems that are more balanced - Where to start helping your company make a bigger impact with user research - “Startup” culture and why it can be very unhealthy and unproductive - Why some companies still aren’t doing user research and how you can help - How having...

Andy Vitale, Director of UX at Polaris Industries on the Aurelius podcast Episode 16 highlights: - What makes experiences valuable - Getting a “seat at the table for design” - How to grow from a designer into a design leader - Speaking the language of business to sell your ideas - How to tie design decisions to business metrics

Episode 15 highlights: - Non dominant thinking styles, diversity in product design and user research - Difference between problem space research and solutions research and why it matters - The concept of “thinking styles” in research and how to apply them in UX design - How machine learning and AI can create emergent experiences in the future - Different types of empathy (cognitive and emotional),...

Aurelius podcast episode 14 with Steve Portigal Full show notes here: https://goo.gl/WN2NBJ - Why you should be doing [more] user research - How to convince your stakeholders that user research is important - 3 approaches to building brilliant products and features (and which one is best) - Convincing your stakeholders and leaders to do (more) user research - What is a user research process to mak...

Episode 13 highlights: - The beginnings of Clearleft - How the UX agency to client relationship has changed - Designing like a detective - Gathering the right evidence to do great UX design - The tools and application are of design thinking - How to go from research, synthesis and insights into actual design - Dangers of “research theater” and how to avoid them - Getting past the obvious solutions...

Episode 12 highlights: - Tomer Sharon’s user research tool at WeWork, Polaris - Tomer Sharon on Democratizing UX - What is user research - What makes up a key insight and how to create them - How to do user research the right way - What questions can user research answer - Difference between finding out what customer want vs what they need - Research nuggets, what they are and how to create them

Episode 11 highlights: - Why understanding a business model is critical for designers
 - Using design to do more than make a great interface or a sexy advertisement
 - Humanizing business and letting design/design thinking drive how business gets done
 - What OKRs are, where they’re used and how to do them
 - How Christina has used OKRs for both business and her own life
 - Embracing business metr...

Episode 10 highlights: - What product discovery is and how to do it - The wrong way to do user research and how to avoid it - A process to make sure you’re building products and features that solve real problems - When product discovery starts and ends - 4 steps to conducting product discovery - The importance, and dangers, confidence level in design or product ideas

In this episode we talk about: - Melissa’s approach to product strategy - Setting good strategic goals for our product and user experiences - The difference between shipping features and shipping GOOD features - How to do user research to actually drive innovation - Case study examples from Melissa on how she used user research to increase user acquisition - Using product and UX goals to tie up in...

Episode 8 highlights: Audrey’s concept of “give me a napkin” Knowing how and when to step backwards from a prescribed solution to find the problem to solve Working with your team and stakeholders so you can make a meaningful contribution as a designer How we can find, and solve, the right problems as designers UX designers and product managers working together successfully Who owns the advocacy fo...

Episode 7 highlights: - Jeff's definition of product strategy - Bringing clarity to the process of building a product strategy - The difference between brand and product strategy, and how they work together - The single biggest factor that holds most companies back from having a great product strategy - Building a product roadmap and strategy that actually works - How to empower your teams to solv...

Episode 6 with Peter Merholz by Aurelius

Episode 5 with Dan Brown by Aurelius

How we know we’re building the right products or features Using the “jobs to be done framework” in design and product development How Twitter did design critiques to determine they were solving the right problems The difference between presenting design decisions to your team vs stakeholders What it looks like to “have a seat at the table” as a UX designer Helping your company value design at the...

Episode 3 highlights: - What is design strategy? What is product strategy? - Effective design strategy methods and approach - Where business strategy ends and design strategy begins and the difference between the two - Where design fits into business strategy - How design can help monetize failure - Ways that design and product strategy can drive business strategy - Practical ways design can help...

Episode 2 highlights: - the importance of framing the problem in UX and product strategy - how to tell if you're designing and building the right features or products - measuring the impact and success of UX design and product strategy - balancing an understanding of the business strategy to make better design and product recommendations - Jared's most effective way of getting your company to prio...

Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.