Audience

Lately, many of us have been figuring out how best to spend time in our new routines. Some are dusting off their podcast microphones for the first time and others are taking a diligent look at how to improve their show. In this episode of Audience, we put a call out for your most pressing podcast questions across our Facebook group and newsletter. We wanted to use our voice to help you navigate co...

Edison Research and Triton Digital released their podcast statistics and digital media consumption in March 2020. This presentation was slightly different as we globally navigate the Covid-19 landscape and what that means for content creators. In this episode of Audience, we’re recapping the most relevant consumption data for podcasters and how to take advantage of what’s to come. The podcasting i...

As listeners and podcast producers, we’re always on the hunt for shows that help us improve in some aspect of our lives. The best educational podcasts fill the void with episodes about entrepreneurship, language learning practice, and even philosophical debates. When Craig sat down with Kevan Lee from Buffer , he didn’t plan on digging deeper into how Buffer creates their educational podcasts. But...

In this episode of Audience, we’re taking a break from interviewing to talk about…interviews. Being a good interviewer means asking thought-provoking podcast interview questions but what does that mean? To answer that question, we’re taking a step back and analyzing how to interview someone for a podcast. From the prep work to the questions you should consider asking, this is a comprehensive look...

Why do all the top podcasts publish videos to YouTube? Because YouTube has 2 billion logged-in users (and growing) , which makes it a powerful place to grow your audience.  In fact, 43% of monthly podcast listener say they’ve enjoyed podcast content on YouTube in the last year, which means you probably have potential fans browsing YouTube for content like yours right now. All you have to do is tur...

Pitching, booking, and being the perfect podcast guest takes persistence and practice. Appearing on different shows is a tried and true method to growing a following, but there’s a lot that goes into the process. This week on Audience , we sat down with Kai Davis who is an expert on how to get the most out of podcast guest opportunities. Davis been in the industry for over a decade. Through appear...

Putting out the best podcast possible is the goal of every host. It typically starts with refining a show’s content and structure. But honing in on the mistakes and finalizing a game plan is where a podcast consultant comes in. To help figure out the right path forward, it may be worth turning to a professional. Typically an auditing service, podcast consultants take both a high-level and detailed...

Content marketing has long been a primary way for brands to increase their website traffic and customer bases. And one of the best in the game is CoSchedule . This software as a service (SaaS) tool allows marketers to organize, execute, and analyze every promotional campaign to get more done. To introduce CoSchedule to potential users, they create educational content about industry best practices...

Six weeks into this experiment and a handful of data analyses later, we discovered our narrative style episodes were driving the most engagement. More listeners were tuning in the first day the episode dropped and the passive listens over time continue pouring in. 212 people listened to Crafting The Narrative the day it was released. Keeping our eyes on the growth prize, we committed to producing...

In this episode of Audience, I sit down with Jack Rhysider from the Darknet Diaries podcast and dig into his journey promoting his podcast. With +200K listeners and counting, Jack is not only the host of an insanely popular podcast but he also talks transparently about how he grew a following using strategies any podcaster can leverage. Ahead, we picked out few key topics from his interview that c...

Audience was born to be an unfiltered, raw look at one brand’s quest to test the most popular podcast growth strategies. To stay true to our word, we’re looking back at our results to date and detailing what lies ahead. In the 10th episode, Early Results And Our Growth Strategy Looking Ahead, we’re diving into the important growth numbers to see how we’ve done. Growing a podcast takes diligence, s...

In this episode of Audience we talk through the 4 most common advertising platforms you can use to grow your podcast. While the quality of your content is, and likely will always be, King if you have the budget to amplify that already-awesome content with advertising it can be a really effective way to accelerate the growth of your show. In this episode we talk about the following ad platforms for...

When it comes to creating great content everything starts with consistency. You’ve got to be able to publish episodes on schedule, week after week. And a big part of that is having a system to allow you to create those episodes easily over time, with spending just the minimum amount of time necessary, so you can spend the rest of your time on higher value (and higher leverage) activities, like con...

In this our 6th episode of the Audience podcast we dive into the tactics you can use to broaden your listenership through better promoting your podcast. Promoting your podcast comes down to finding new ways to reach prospective listeners outside of your existing audience circle. Effective podcast promotion starts with knowing your ideal listener and the places where you can connect with them, and...

Being a content leader (as opposed to a follower and copying what everyone else is doing) is scary, especially for first-time podcasters. In Audience’s episode 5, we’re taking a closer look at podcast content tips. But this “Blue Ocean” of content for your listeners creates an opportunity for you to explore what you really want to talk about on your podcast and creates for your audience that engag...

In this episode of Audience, we cover the results of our launch day, talk about how we approached launching the podcast, and what some of the early analytics around the launch day episodes are. From here the fun (and hard) part starts, where we will begin growing the listenership of this podcast. A modest beginning of ~200 listeners in our inaugural episodes is a good starting point, but now comes...

In this episode, we talk through what makes up a good story for your podcast, and why it’s an essential step in creating engaging and shareworthy content. These days creating the same content as the rest of the shows in your niche just isn’t good enough. We all need to be publishing 10x content that really stands out above and beyond what other shows are creating. To learn how the pros do this I s...

Everyone’s favorite topic, and an important one here at the beginning of your podcasting journey is a podcast’s setup. If you’re new to recording high quality audio then sit down for a crash course in podcast setups. After this episode, you’ll be able to record the kind of sound that your audience will love listening to, and keep them coming back week after week. In this episode we discuss: Podcas...

These two questions are so essential that we put them into this inaugural episode of Audience. If you don’t have a well thought out and defensible answer for: Why you’re podcasting Who you’re podcasting for Then stop everything else now and let’s figure this out. The answer to these two questions will guide almost all of the creative content decisions that you make with your show. Doing this will...

In this episode we set the stage for the Audience podcast. Here we talk through why we’re doing this show, what it’s aim is, and who the podcast is for.  Through the course of this show we’re going to explore all of the ways to grow a podcast audience. From zero listeners through to what constitutes a successful and impactful podcast for our brand.  Follow along as we share the best ideas and newe...

In this episode we set the stage for the Audience podcast. Here we talk through why we're doing this show, what it's aim is, and who the podcast is for.  Through the course of this show we're going to explore all of the ways to grow a podcast audience. From zero listeners through to what constitutes a successful and impactful podcast for our brand.  Follow along as we share the best ideas and newe...

Recording great audio takes some practice, but you can skip a lot of the trial-and-error with these podcast recording tips. No amount of editing will make terrible source audio sound great so practice these to-the-point strategies to capture clean podcast recordings from the start. The Top Podcast Recording Tips Great podcast recordings come down to the host’s ability to produce the right sound. T...

You're all set up with your microphone, headphones, and hosting software. You're creating awesome podcast content. People will listen to you because of that, right? Unfortunately, no. In the past year, podcasters have added 10.5 million new episodes to 150,000 new shows, bringing the total to 700,000 active podcasts with 29 million episodes. Competition is fierce, and you have your work cut out fo...