Audience Growth Podcast

I've always been acutely aware of the potential for a summer sales slump. However, it is avoidable and today I'm going to talk you through some of the ways that you can increase your revenue this summer. Loved the podcast? What to do next: Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcas...

Today is a special episode for me because it's episode 20. Hooray. On today's episode I'm going to be talking about how to better understand your ideal customer and how to target them. Because if you can make your ideal customer care about what you're doing then your business is going to be a success. Loved the podcast? What to do next: Welcome to the podcast and please feel free to binge on some...

On this weeks episode I have the absolute pleasure of welcoming Aggie Meroni of White Bee Digital to discuss all things Paid Advertising. Now if you know me, you will know that I am all about organic marketing. That's marketing that costs nothing of very little. So it might be surprising to hear me interview Aggie who is all about paid advertising. However, we align on so much when it comes to our...

If you would like my free Content Schedule Planner visit: https://www.nikihutchison.com/content-schedule-planner On today's episode we are going to be talking all about how to create a content schedule that you can stick to. And the reason that I want to cover this topic is that so many people talk to me regularly about how difficult they find it to stick to their content schedule. They know that...

Today I'm going to be teaching you how you can turn browsers into buyers. Now we all love browsers, lurkers, whatever you care to call them. These are the people who are paying attention without really engaging with your business online. But one-day, fingers crossed they will pop up and make an enquiry, or you will make a sale. But what we want is for that second part to happen more often. So we w...

Hello and welcome to the Audience Growth Podcast. If you have listened to any of the previous episodes of this podcast, attended any of my workshops or possibly even had a conversation with me. Then you will know that I talk a lot about how you can grow an audience without using paid ads. But on today's episode I'm going to ask, is this actually possible? I've had a few people ask me this question...

On today's episode I'm going to be chatting with the fabulous May King Tsang. May King Tsang, otherwise known as the Fomo creator is an expert in creating the right kind of Fomo around your business. In today's episode she's going to be sharing how you can use Fomo to help grow your audience and your business. May King is a client of mine, she's a member of my business accelerator The Charge, and...

Welcome to the Audience Growth Podcast and today I'm going to sharing some of the things I've done over the past 12 months to grow my audience. I'll be covering many of the different strategies and approaches that have worked well for my business over the past year generating both new followers and new clients. Let's dive in! Links from the show: Find out more about my business accelerator, The Ch...

If you've ever wondered how you can create content that's going to get you better results then today's episode is definitely for you. I'm going to explain why you need to treat your content creation like a party and take you through the five key steps that you can use to create content that will drive results in your business. This is something that my audience talk to me about all the time. I've...

Welcome back to the Audience Growth Podcast, today I am talking to Andrew & Pete. They have been on my radar, and I’ve been part of their community for a number of years now. They have a successful membership called Atomic and they run a brilliant digital marketing conference called Atomicon. They’ve been really successful growing an audience; indeed it’s definitely more of a community than an...

On Today’s episode I am going to be talking to you all about online offerings. So we are going to be covering online memberships, courses and programmes, what the differences are between them and how to identify which one is right for you and crucially which ones are not. I’m going to walk you through some of the options available today which should help you to grow your business, your network and...

On today’s solo episode I’m going to walk you through how to really understand your audience. Why? Because this is something that truly can make or break your business. I like to approach things differently in a way that has got better results both for me in my business and for my clients and that’s what I’m going to walk you through today. You can download the two workbooks which go with this epi...

Today I have the absolute pleasure of talking to Andy Lambert, one of the co-founders of ContentCal. Now if we've ever had a conversation about social media marketing or content creation you will probably already know that ContentCal is my tool of choice. I absolutely love it because it has saved me hours and hours of time every single week, ever since I stated using it. I use it to create and sha...

There is a fairly major problem with online courses that I've noticed today and that's what we're going to be diving into on today's episode. The online course dream is being sold to many of us as either a way we can create the business of our dreams or we can learn what we need to do to go on and create that business ourselves. But there is a problem, it's something that I have observed, not just...

Today's episode is an extra pop up episode. I decided to do an extra episode because I was hearing from so many business owners that they were really unsure about how to market their businesses right now and how to help with the humanitarian crisis happening in Ukraine. So hopefully this episode will give you some practical ideas that you can implement in your business as well as what I'm doing in...

Fleur is an entrepreneur who has been building brands from the ground up for the last 15 years. Her first brand went from concept to Waitrose in 18 months, the second from concept to house lager at The Ritz Hotel within the same time frame. Fleur held a guest lectureship in business and branding at University College London, is Courier’s longest serving regular columnist and a newly commissio...

Welcome to episode 5 of the audience growth podcast. Today I'm going to be sharing with you things you can do right away to start growing your audience without spending money on ads. This is something that I'm really passionate about because too many times I've seen people waste money on paid ads and there is no need. Before you start spending money on ads there are some foundational strategies an...

So your clients have gone quiet and the bookings and orders have slowed to a trickle. Do you hit panic stations and throw (lose) loads of money on some hasty ads or maybe simply close the curtains and binge Netflix for the day? Don't do that! Instead I've got nine great ideas of things you can do during the quiet times, things will help you streamline your business and help get those customers flo...

On today’s episode I’m delighted to welcome our very first guest to the show. And unusually for this podcast, I won’t be interviewing a business owner, nor a female founder, but someone who has definitely earned his marketing stripes throughout his career. Gavin Quirk has risen through the ranks across creative roles spanning marketing, operations, business development and sales always with a cons...

One type of marketing I am especially passionate about is email marketing. With an email list you have real estate that you own, compared to renting land from the big social media giants. It's a true business asset and a vital piece of the audience growth puzzle. With today's podcast we are going to dig into some stats to show you why email marketing needs to be a priority for your business in 202...

Hello and welcome to the very first episode of the Audience Growth Podcast 'Kickstart your audience growth'. Thank you so much for joining me! You may have listened to my previous podcast, but if we haven’t met yet, then on today’s show I’ll be introducing myself and sharing some details of what you can expect to hear on the Audience Growth Podcast. But don’t worry it won’t be all about me, I’ll a...

The Audience Growth Podcast launches on Friday 11th February. Please subscribe to join us. To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click: Niki Hutchison Website: https://www.nikihutchison.com/ Niki Hutchison Instagram: https://www.instagram.com/nikihutchison/ Audience Growth Collective: https://www.facebook.com/groups/audiencegrowthcollective About Niki Hu...