Dani Woolf

Audience 1st

Business EN ↓ 105 episodes

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mi...

Author

Dani Woolf

Episodes

How to Create Value-Driven Content That Resonates with Cybersecurity Buyers | Andra Zaharia 12.04.2022 43:31

f you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach. Content. The fuel that drives demand today. There is so much of it online. Unfortunately, though, the mass majority of content in the field has left security buyers confused and distracted. The problem that security practitioners...

When You Focus on the Mission, You Will Make the Money | Evan Francen 07.04.2022 49:13

Even if you don't win right now on customer acquisition - you will absolutely win on the churn rate. People will not leave you. They will stay with you forever because they trust you. When I listened to Evan Francen, CEO of FRSecure and SecurityStudio, chat with Ryan Cloutier on their podcast, he said one thing that stood out to me: “I don’t want any friends.” I called b******t. And so, here we ar...

How Cybersecurity Marketers Can Distinguish Themselves from Attackers | Joseph Carson 30.03.2022 56:14

The goal is to frictionlessly get security buyers to information in trusted ways so they can self-verify and make wise, educated decisions. How do we build and develop business and communications skills, foster different ideas that allow us to think about how to be more ethical and innovative, and communicate better with our audience? How do we get cybersecurity to be a cool industry that people w...

How Emotional Firewalls Help Marketers Become More Resilient | Nadja El Fertasi 24.03.2022 35:09

How we relate ourselves to others helps us deal with immediate challenges and provides us with the toolbox to navigate our immediate surroundings. If you’re phasing into cybersecurity marketing or are already working in cybersecurity as a marketer, it may come as no surprise that you must have some thick skin for the job. Between aggressive goals, sometimes stressful and fast-response support requ...

When We Connect in Meaningful Ways, We Create Active Defenders | Ryan Cloutier 24.03.2022 39:19

The best security controls are employees who are active participants in the defense of the organization. When I began researching security professionals I wanted to connect with and begin building relationships with, Ryan Cloutier, President of SecurityStudio, was at the top of my list. Why? Because, like me, he believes in the mission before money vs. profit-at-all costs. Part of Ryan’s motivatio...