Drew Smith

Attribution Nation

Business EN ↓ 38 episodes

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Author

Drew Smith

Episodes

From Adobe to CEO: How has attribution shifted? 29.07.2024 56:02

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2 28.07.2024 58:26

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 1 27.07.2024 56:10

Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments 31.05.2024 52:56

Attribution in the Trenches: How to get attribution buy-in from a Marketo Measure power user 31.05.2024 41:51

Kimberly Galitz was an early adopter of Bizible (now Marketo Measure) and continues to be a staunch advocate and leading thought leader on attribution. This episode is packed with practical ways to improve buy-in, impact campaign performance and so much more.

The Next Generation: How attribution can build a career and the importance of continuous learning 31.05.2024 41:42

Chris Walker: The vocal attribution critic explains how companies should be doing attribution 31.05.2024 48:45

Mini-Series 2 Recap: In the trenches. What we learned from 4 day-to-day attribution users and consultants 31.05.2024 41:02

In this recap episode, Drew summarizes the main takeaways for how to get marketing attribution buy-in from start-ups to enterprise environments.

Mini-Series 1 Recap: Past, present and future. What we learned from 5 attribution founders and CEOs 23.04.2024 35:35

In this recap episode, Drew talks about highlights and common themes to wrap up the first mini-series of Attribution Nation: all about the history of the category AND the future of it.

Up and to the Right: Hockeystack's unique approach to solving attribution 04.04.2024 45:45

The new kids on the block, Emir Atli, CRO of Hockeystack, explains how they got started and what makes their solution distinct for attribution. This interview includes a preview of new product features and how AI hype might finally really be valuable for attribution.

From CDP to Attribution: CaliberMind's CEO on how market need drove product 04.04.2024 53:43

Dreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he had 04.04.2024 46:54

Lars Grønnegaard, CEO of Dreamdata, explains how to empower org-wide creativity despite, get this, NOT being able to measure it and why every company should have a marketing co-founder.

The Godfather of Attribution: Aaron Bird, Founder and CEO of Bizible (Now Marketo Measure) 03.04.2024 49:32

Our inaugural episode of Attribution Nation features the OG, the godfather, the undisputed maestro of attribution, Aaron Bird. He founded and CEO'd Bizible, ushering it into acquisition by Marketo which quickly was acquired by Adobe. Although years removed from the space, we start with him to lay the foundation of attribution. How'd it start? How'd it grow? And what he planned to do next, which he...