ATTRACT By Anna Rumbold

In this episode, I share the offers I'm creating for Black Friday and why slashing your signature offers could devalue your brand. I also share how you can keep it really simple, and ditch the 32-email sequence, new sales pages and new branding. What you'll learn: - How to create Black Friday offers that increase the value of your work instead of de-value them - How to keep things simple for Black...

In this episode, Mindset Coach and Breath work Facilitator, Jasmin, shares how you can remove subconscious blocks and limiting beliefs, and build trust in yourself to move from a place of alignment in both life and business. Jasmin's super skill is helping you to bring your blocks to your conscious awareness, so hat you can reframe and release them. She believes that in order to create our vision...

I was recording a podcast interview the other day with an incredible coach, and mid way through recording, she asked me to audit a piece of her content on the spot. Despite knowing very little about her business and her ideal client, I asked one question, and then told her exactly how I’d reposition a reel to speak to get her people saying “I fkn need this”. And you know what? I was more than happ...

Rachel is the founder of The Program Consultancy, an online education and consulting company whose mission is to help more women create unshakeable businesses: that can ride economic downturns, changing buying behaviours and algorithm updates. In this episode, Rachel shares how you can create your best ever offers by working on your delivery. You can find out more about Rachel and her business her...

In this episode, I share one of the things that I have ALWAYS leaned on in business, and I think it’s a huge part of the reason why I’m not just still in business, but my revenue has more than tripled in that time. And that thing is skill set. Go take a look at where you could deepen your skills, and if you *know* that messaging is one you need to master, DM on Instagram to chat with me about my o...

The reason there are people charging 3 x more than you, despite being less qualified, is because they speak with conviction. And the more we swap “is this landing” or "why is nobody buying?" for “how can I show them why they’ll thrive with me?”, the sooner we speak with conviction and 3 x sales. What you’ll learn from this episode: A powerful reframe to choose when people aren’t buying How we crea...

In this episode, I interview Conscious Business & Growth Mentor, Kim Arneson, about navigating your growth as a business owner, the moves you’re making and the thoughts you’re entertaining whilst doing so. Kim shares some incredible insights and tips around how to hold your next level, own who you are with conviction and create sustainability in your business. Kim is a conscious business and growt...

In this episode, I share why it's not enough to simply sell the destination - we also need to sell the flight. We know that people buy when they trust that you have a solution to their problem. When their desire outweighs their doubt. There’s a big difference between picturing where you want to be, and seeing how you can close the gaps between where you are right now and where you want to be. A lo...

In this episode, Business Strategist, Alice Benham, shares how you can still create huge success in your business, even if your vision board has blank spaces and your goals aren’t set in stone. Alice shares how she didn’t foresee writing a book until the opportunity presented itself, yet she discusses the power of deviating from your original goals as you unlock new experiences and opportunities....

In this episode, I share the reason that there are 36 incredible humans on the waitlist for MATCH and multiple people telling me they can’t wait to buy, without me doing any live launches or free events. Instead, I show you why my messaging has people waiting to buy an offer that has ZERO social proof, and what you can takeaway to replicate it. To join MATCH, click here: https://annarumbold.kartra...

In this episode, I interview Anya Meyerowitz, a magazine & newspaper journalist, about becoming wildly visible by leveraging PR as a business owner. Anya shares some incredibly actionable tips around how to increase your chances of getting featured in the press. Anya works with female-owned, service-based businesses to help them become wildly visible and hit their “OMG, I made it!” goals using PR....

Your messaging *should* effectively attract those who are a match for your spaces but, it should also repel those who don’t identify with your message, your lens and your brand. Yet, if your message isn’t clearly positioned to the client you WANT inside your offer, it’s the reason this dream client is wavering in their decision to buy from you. When you know how to craft messaging that positions y...

In this episode, I interview Kelsey, respiratory therapist turned Master Coach. She helps women Become Their Own Dream Girl ™ and master their feminine energy for more love and wealth. Kelsey shares how you can become an energetic match for what you desire when you commit to doing the inner work. Check out Kelsey's program UNION: https://kelseygaudreault.as.me/unionapplication And her TikTok: http...

“I fear that I’m not as qualified at what I do as her, because I don’t have her success”. This was a “journal” entry I wrote in my Notes app from 2022. I’m someone who has hired my own clients in the past. I’m someone who’s read a piece of content without knowing who the author was and saw them as someone I’d hire without question. I’m someone who was working with a client on her messaging a coupl...

In this episode, I interview Business Coach & Mentor, Jess Pye, on how she's building her business the FUN & MONEY way. We chat about what it means to be an embodiment of your work, and how you can be this embodiment in your content, the way you run your business, and the way you speak about it. Jess helps clients create more money in their business whilst having WAY more fun. Using Human Design,...

How much does your mindset actually impact how effectively your messaging attracts clients who are hitting pay on repeat? We hear about how mindset work in business is crucial, but what isn’t spoken about nearly as much, is how our messaging can shine a light on our insecurities, our projections and our beliefs, and how being aware of it can be the difference between ideal clients saying “I know I...

In this episode, mindset and manifestation coach, Bec Christian, shares how you can ignite your inner confidence and upgrade your identity to create success in your business. Bec shares a wealth of wisdom around how you can shift your beliefs to create anything you desire, and it all starts with self-image. What you're going to learn: - how to break through terror barriers in your business and unl...

What actually is an “authority”? If you look up the definition, it revolves around law enforcement. To enforce obedience, to have control and to have power. And when we start looking at authority in business, it starts to open a whole new can of worms. People trust authorities, right? We need to “do” something or “be” something to position ourselves as that authority, right? This is where the conf...

In this episode, Business and Messaging Mentor, Helen Thacker, shares how you can powerfully communicate the value of your offer as a coach, consultant or service provider. Helen shares a brilliant, relatable analogy around how we tend to dangle the broccoli in front of our audience, instead of the chocolate - what we think they need vs. what they actually want to hear. What you're going to learn:...

This episode is truly a mini masterclass! I'm going to be walking you through my approach to crafting messaging that will speak to the person who’s ready to pay, stay and rave about you every single time, and I'm going to be sharing plenty of examples along the way. Let's dive in. What you’ll learn from this episode: Why your marketing message is a mirror of the person you’re attracting The reason...

This was such a juicy episode, where I interviewed previous guest of this podcast, Jo Hutton, around a reel of hers that recently went viral (8M+ views!), and the impact it's had on both her life and business. Jo shares the mechanics behind this viral piece of content, how she managed the aftermath from both a business perspective and a personal perspective, and she shares some brilliant tips for...

In this episode, I share how embodying your processes is what will get you communicating with unwavering, embodied conviction, and how there's a big difference between perfectly embodying the outcome you deliver, and embodying your processes. I share some examples of what this looks like, and how you can reverse engineer your offers to create conviction in your proceses. Conviction attracts convic...

In this episode SEO & CRO consultant Zoe Collins speaks about the power of a wider digital marketing strategy - one that expands social media alone. Zoe is founder of ZODIGITAL the SEO & CRO consultancy engineered to get 5 star services found & invested in online by the dreamiest of clients. Zoe brings 11 years of hands-on strategic digital experience to service-based businesses, offering a fusion...

In this episode, I break down what it really takes to sell a $50k offer, and how you can reverse engineer your offers in order to create conviction around both the price point and the sales and marketing. I share how my client switched up her offer suite and cracked open a whole new industry - one where every corner of her zone of genius was being utilised. I also share some questions you can ask...

In this episode, I interview Millennial Money Coach - and a leader I've had the incredible pleasure of mentoring - Rachel Covert, about making intentional investments and creating ROI. Rachel shares some incredibly solid advice around how to decide what to invest in, whom to invest with, and how you can get the most out of your investments. This is a must-listen - Rachel's data-led approach is ins...