Association Strong

Tom and Dave score another winning member engagement interview with Russ Webb, CEO of the Bar Area Apartment Association.  In this episode Russ unpacks how the engagement strategy their association when he was hired totally turned around their value proposition and grew membership and revenues at record levels.  This episode has a lot of energy and inspiration!

Don't miss this must hear episode as Tom and Dave interview Jay Owen, CEO of Business Builders, on everything AI!  Jay is a leading expert on digital technology and shares what AI is, what it is not, how to use it effectively in associations and best practices.  

One of the keys to success in any association is developing future leaders in both member companies as well as association volunteers.  In 2007, the Metal Treating Institute launched its YES Executive Management Training Program.  MTI's program has become one of the top management training programs in the association space and now sells out two years in advance.  Tom Morrison, CEO of MTI and Dave...

No matter how great your engagement strategy is, if you don't market or communicate it effectively, it is doomed for failure.  In this episode, Tom and Dave interview Allegra Tasaki, Communications Director for the National Association of Bond Lawyers.  In this episode, Tom, Dave and Allegra share the keys to having an effective communications strategy that drives your member engagement.

In this episode, Tom and Dave hosts Kerri McGovern, Senior Director of Membership with the Association of Corporate Counsel.  In this episode, Tom, Dave and Kerri discuss building an engagement strategy that hits the mark with meeting member needs and wants and how to sustain it long term.

In this episode, Tom and Dave interview Jeff Rogan, Senior Director of Membership at the American Rental Association.  In this episode, Tom, Dave and Jeff breakdown the key elements to having an engagement strategy that is agile and ever evolving in the world of rapid change.

In this episode of Association Strong's series on maximizing engagement, Tom and Dave host Pat White, Member Engagement Manager from the American Society of NonDestructive Testing.  Tom, Dave and Pat do a deep dive into the key elements of what works and doesn't work in engaging members.

In this episode of Association Strong's series on maximizing engagement, Tom and Dave interview Keith Ellis, Chief Engagement & Growth Officer with the International Institute of Business Analyst.  Tom, Dave and Keith dig into the keys to engagement strategy when you have a diverse group of member needs all across the globe.

With the vast array of medical associations in any state, standing out among the competition takes an intentional and well thought out engagement strategy.  In this episode, Tom and Dave interview Michell Laws from the North Carolina Medical Society on how they engage their members in a fast changing environment within the medical community.

Does your association have multiple associations or competition that makes it tough to stand out?  So many industries like construction, healthcare and manufacturing has exactly that.  Tom Morrison and Dave Will interview Mark Gedris, Vice President of Member Engagement at the Construction Management Association of America on how CMAA provides incredible value to collaborate and stand out among th...

Taking your member engagement that turns your association into a powerhouse is not an easy under taking.  It takes strategy, teamwork and execution.  Tom Morrison and Dave Will interview Edson Olds from the International Student Exchange Program on how ISEP transformed its engagement strategy to send over 60,000 students across the world in an immersive, life changing, study abroad program. 

Ever thought about turning your membership model upside down, converting members into investors and even doing away with your networking events?  If not, you will not want to miss this session in our series on member engagement.  Tom Morrison and Dave Will interview Mark Field, Senior Vice President of Investor Development and Experience on how the Knoxville Chamber of Commerce did just that and e...

Having a incredible vibe in your membership engagement strategy is what brings the secret sauce to your members that brings out their passion for the association.  Don't miss this highly informative and inspiring session as Tom Morrison and Dave Will unpack the keys to member engagement at the Global Business Association from Christina Salu, Vice President of Membership.

Don't miss this highly informative episode as Tom Morrison and Dave Will interview Amanda Kaiser on their latest study release on trends and best practices on maximizing member engagement.  Amanda also unpacks key elements from her new best selling book on membership engagement.

As associations look for creative ideas to develop new funding and non-dues revenue sources, many overlook the opportunities sponsorships and partnership programs bring.  Tom & Dave has a highly informative conversation with Bruce Rosenthal, a leader in helping associations drive innovation and value through sponsorships and partnerships.  Don't miss this discussion.

In today's associations change is happening at a hyper speed pace and demands on association professionals are coming at you from every angle.  This speed of change demands effective leadership and communications to your board and membership to help them navigate the future.  Tom and Dave discuss with Carrie Santos, CEO of Entrepreneur Organization on the keys to being the calm in the storm and li...

Associations who don't embrace a digital mindset for serving their members will quickly become irrelevant in the future.  Fast paced change, demand for real time information and a new generation are all driving everything in an association to be provided digitally.  Tom and Dave discuss the keys and steps to an effective digital transformation for any association in education, communication and me...

Member relations plays a huge role in helping drive member value and engagement.  Don't miss this very informative podcast as Tom Morrison and Dave Will discuss the power of member relations in association engagement with Anne Pritchett, Senior VP of Policy and Research with emphasis on Member Relations with PhRMA.  Dave, Tom and Anne discuss how PhRMA connects their 33 members to their value prop...

Designing an engagement strategy through members that drive membership engagement is every association's dream.  Don't miss this podcast as Tom Morrison and Dave Will unpack the keys behind building a successful member ambassador program with Paul Walsh from the European Business Aviation Association on how their association designed an ambassador program that drove their brand, value and engageme...

The labor drought every association and the memberships are struggling with is causing a lot of heart ache in the growth outlook for the future.  Top onto that the current trends on inflation and supply chain issues and the storm seems even worse.  Don't miss this highly informative podcast as Tom and Dave talk with Ron Hetrick, Chief Labor Economist at EMSI, on the long term impact of labor trend...

This highly energetic episode of Association Strong features Tom and and Dave interviewing Mandi Graziano from the Hospitality Performance Network on the trends and resurgence of meetings in 2022 and beyond.  Mandi is a long time meeting coach and professional planner.  Tom, Dave and Mandi cover everything you can imagine on the meeting front including new ways meetings are launching, meeting atte...

The likes of Yelp and Trip Advisor have been game changers in the B2C world of business.  Associations have the potential to sit in the driver seat of the next phase of review sites focused on B2B and create new levels of sponsorship and non-dues revenues.  In this episode, Tom Morrison and Dave Will interview Teri Carden, Founder of 100 Reviews, the association industry's leading provider for rev...

If it is one area of communication that the COVID area exposed, it was the lack of online community.  So many associations rely heavily on in-person meetings and connection.  And rightly so.  It is what many members want.  But during COVID, associations had to think differently about engagement and connection.  Online communities became a driving force for many to keep their members connected in a...

It is one thing to have an online community.  It is another to have vibrant activity built around trust within your community.  Tom Morrison and Dave will interview Kiki Litalien, founder and creator of Association Chat, one of the association industry's most vibrant communities over the last 12 years on the keys to driving an online community.  

One of the key elements in meeting members needs is through active listening.  It is through active listening that you hear your member's pain points, which is where the highest value opportunities are.  Listen in as Tom Morrison and Dave Will interview Guillermo Ortiz de Zarate, Chief Innovation and Information Officer for NCARB on how actively listening to members led them to creating a certific...