Pete Matheson

Aspiring Creator

Business EN ↓ 41 episodes

Talking about the creator economy, as a Tech Youtuber with a small team.

Author

Pete Matheson

Category

Business

Podcast website

petematheson.com

Latest episode

Jul 1, 2026

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Episodes

YouTube Sponsorships Explained (& How to Charge) 01.10.2025

I've relaunched Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about how the channel really makes money, the different types of sponsorships (and what brands actually pay for), and why skipping iPhone launch videos might have been a mistake. If you're building a creator...

What Really Happens When You Buy Views on YouTube 24.09.2025

I'm relaunching Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about the surprising impact chapters can have on watch time, the real impact of buying views, and the early lessons from working with an agent instead of managing every brand deal myself. If you're building a creator bu...

The Creator Trap: Short-Term Cash vs. Long-Term Growth 17.09.2025

On this week's Aspiring Creator we're talking about balancing quick cash from brand deals with long-term channel growth, the workflow tweaks I picked up from other creators, and a full breakdown of how much my channel actually makes. If you enjoyed this, a quick rating or review on your podcast app makes a huge difference 🙏New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 – Choosing Between Fas...

How Creators Really Make Money at Tech Events 10.09.2025

On this week’s Aspiring Creator podcast, we’re live from IFA Berlin 2025, I’m joined by Alex and MrHtech for a very creator-at-a-trade-show kind of week. We get into how to actually make events like IFA pay, the constant battle with titles and workflow, and why fake views and dodgy metrics still mess up brand deals. If you enjoyed this, a quick rating or review on your podcast app makes a huge dif...

Pixel Week Behind the Scenes: Briefings, Embargoes, Drama 03.09.2025

Kick back for a very tech-YouTube week. From Google’s embargo-before-the-show chaos (plus a Jimmy Fallon keynote?!) to a Pixel review unit appearing out of nowhere, I unpack what happened. I also share how we’re simplifying our Monday.com content OS and discuss whether bringing an agency back in makes sense. If this helped, a quick rating/review on your podcast app really helps 🙏 New episodes eve...

The Most Useful AI I’ve Found for Creators 27.08.2025

We're back again with another behind-the-scenes look at running a creator business. In this episode I talk about: 🚀 Growing an email list 🤖 How to massively level up your content using Claude 🤝 What really goes into brand deals and sponsorship negotiations If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for...

Why (& How) I Outsourced Everything But the Talking 21.08.2025

I'm relaunching Aspiring Creator and this time I've outsourced everything except sitting in the chair and talking, so kick back and come behind the scenes 😃 In this episode I talk about: 🛠️ The systems that make the channel sustainable📈 Growth vs revenue and how I approach it🤖 AI & YouTube reality If you're building a creator business and want the unpolished version of what'...

Love your work 29.11.2024

Chapters 0:00 Press Trips 1:13 Uploading to YouTube Podcasts 3:02 CES 2025 and Upcoming Trips 7:38 I Quit 13:58 I want a Pixel 9 Pro Fold 18:30 First Year Numbers on YouTube 23:40 Asking for Subscribers 25:13 Helping others 27:20 Easier to find sponsors for Apple content? 29:00 93mph in a 30

I have an agent now 💁🏼‍♂️ 25.11.2024

0:23 Issues with YouTube Podcasts 2:51 Worth spending money on SEO? 7:40 Begging for Subscribers? 10:35 Less better videos 15:33 Careful with Switching 18:17 Curating Happy Comments 25:11 I now have an agent! 32:40 Video misses

Telling Stories with Tech 14.11.2024

Took me 6 months but I fixed the audio! haha 00:00 I've been a bit busy 00:50 Hitting 200,000 Subscribers 9:23 Finding a format that I love 13:25 Changing up my Team 19:19 Being First vs Being Best. Is there much difference? 21:10 Changes to our editing process 26:02 Attending Events - What should I have done?

The 2024 Shift in YouTube 26.06.2024

Totally buggered up the mic settings here - Will fix this in future episodes! 00:00 The Shift in Content Creation on YouTube 05:44 Attending the Kajabi Event and Finding Clarity 10:34 Focusing on YouTube as the Main Source of Income 13:00 "Video Performance is Essential to working together again" 17:00 How do you review a bad product...? 21:30 The Challenges of Offering Discounted Rates...

The Misconception of Being a YouTuber 17.06.2024

00:00 Manager vs. Agent for Sponsorships 06:09 The Value of Weekly Calls with Other Creators 08:05 The Misconception of Being a YouTuber 15:16 Running an IT Coaching Business 32:25 Exploring Non-Scripted Videos

Balancing YouTube Work and Other Commitments 10.06.2024

Chapters 00:00 Building a Community for Tech Creators 03:48 Reflecting on Video Performance and Ideation Skills 06:39 Balancing YouTube Work and Other Commitments 10:28 Attending Brand Events: Insights and Opportunities 13:55 Gifted Products: Considering Audience Interest

The importance of making videos you're proud of 01.06.2024

Episode 3 of chatting about the creator economy, as an Aspiring Creator! Chapters 00:00 The Impact of Views on Content Creation 03:23 Balancing Creativity and Audience Engagement 08:16 Struggling with Making Videos to Be Proud Of 11:12 Navigating Brand Deals and Sponsorships 16:29 Influencer Summit Experiences 30:24 Balancing Commercial Success and Creative Fulfillment

The $500k Creator 17.05.2024

In this episode, Pete discusses various topics related to the creator economy. He talks about his recent Twitter thread on his earnings as a content creator, the success of his video titled 'The Untold Truth of Buying an iPhone,' and his approach to video titles and thumbnails. Pete also shares his thoughts on SEO tools, AI advancements, and his experiences with brands and creator contract...

An Honest Discussion 16.05.2024

This is probably where I should write some show notes

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