AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

LeAnne Lagasse and her business partner founded ROI Talent Development, a successful business in Texas, and they want to take it online. But online, they recognize it's a lot harder to connect with a corporate brand, versus a human, individual personality, like Rick Mulready or Amy Porterfield. We discuss how to keep the brand we have but show up in a different way so we can attract more people. T...

My guests on today's coaching call are a couple who have done something incredible. Their son, Tim, was diagnosed with autism at age two, and with severe speech and language and communication disorder at four. But his mom, Sally Wagter, never gave up on her child. Tim just turned 18, and he's amazing. And Sally and Erik Wagter, experienced entrepreneurs, have just launched a website called Releasi...

The entrepreneur on today's coaching call, Tola Ogunlewe, is a a sports performance coach and lawyer who helps young athletes break through their mental and physical limitations and navigate their career growth with his business, Athlete Maestro. His issue centers around how to talk to his buyers—these young athletes' parents. If I were a 16-year-old athlete, I'd definitely need to go to my parent...

Dr. Joi Lewis is the founder of Joi Unlimited Coaching and Consulting. She's a facilitator of liberation through social justice, healing justice, and radical self care. She also can be found at HealingJusticeFoundation.org. I'm so thankful to bring her on the show to amplify her voice and what she's doing. But secondly, I want to help her out because there's some messaging that we need to pay atte...

In this AskPat 2.0 coaching call, I talk to Amanda from Amanda Write Now, a business that helps teachers. She's been doing okay, but she needs to bring in some more income, especially in light of the downturn. She has a great podcast called The Workshop Teacher Podcast, which she wants to leverage to sell more of her products. If you want to understand how to use your assets to better help people,...

One day a few years back, tennis player Sandy Farquharson was tapped on the shoulder to step in for a padel player who had dropped out of a tournament. Sandy had never played padel, and like the vast majority of people in the English-speaking world, didn't even know the sport existed. Turns out, he was kind of a natural. So now he runs the only English coaching program for padel. He's got a websit...

Chapin Kreuter seems really cool. But what happened to him was not cool at all. He’s a traveler, a surfer, and an expat, and he’s got a podcast called Misfits and Rejects for people who hate their nine-to-five, and dream of living far away. He comes into this coaching call, as he says, to “throw [him]self at the mercy of the podcasting court and say, ’Help me please, help me be a better podcaster....

I'm all about Disney. My family and I love it, including the food at Disney parks, so I'm especially excited to share today's AskPat coaching call with Kristi Rada, talks about and connects people to the amazing food and the different dining options at all the Disney parks with her podcast, Happiest Plate on Earth. (Here's her website, Instagram, and Facebook). We don't just talk Disney food. We t...

Kelyn Block has built a part-time basketball coaching business through word of mouth, and he wants to parlay it into a full-time gig. He's got a clear shot at the basket and just has to start dribbling down the court. I help him navigate and discover where he can go with his special skill—because obviously, he's not the only one to teach basketball. This is a very tactical conversation in which I...

In this AskPat coaching call, I help Natasha Watley, a two-time softball Olympian who who just can't do anything halfway. Natasha is an expert in something called slap hitting and coaches girls how to do this via her online course. But she also does so much more. Her passion is creating opportunities for girls and inspiring them, and she also loves speaking to a wider audience. How can she do both...

On today's coaching call, I'm talking with Jill Gilbert, an entrepreneur who has been producing a big event around digital and medical tech and recently launched a brand of her own focused on women's health called WickedAwesomeYou.com. She's got an ebook called Wicked Wellness, and she wants to do everything: videos, podcast, blog, a community site . . . This is all new territory for her, so she's...

In this episode of AskPat 2.0, I talk to Sarah Murphy of Alchemilla, who's trying to grow a business and sell more product without overwhelming herself. She's come up with some amazing recipes that help people get out of pain, and she's been getting traction with one of her products, sausage tree cream. (It's a real thing!) She also accepted an invitation to do a speaking engagement, and then—bam!...

In this episode of AskPat 2.0, I help Megan, a percussionist/professor/brand strategy coach for musicians, come up with ways to generate more income and help more people. She's got an e-book, she's got courses, and she's got coaching, but her email list isn't doing anything to drum up business. (See what I did there?) I give her ideas on using discovery calls and her podcast to drive growth, as we...

In this episode of AskPat 2.0, I talk with Dani from commonsenseanalytics.net. She has a specialty—a superpower, if you will—related to analytics: how to read them and use them to grow your business. She initially wanted to target small mom-and-pop shops because they obviously need some help, but it's made more sense to target larger companies with more money to spend. I help her figure out how sh...

In this episode of AskPat 2.0, I talk with Betsy McNally Laouar, of betsymcnally.com. She's worried about what's going to happen to her brand when/if she can't be there in the future. Can she still control the brand and the quality of the content and continue serving her audience? If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me c...

In this episode of AskPat 2.0, I speak with Jake Lang, a serial entrepreneur who had a very similar start to mine: helping people pass some exams. He's building his brand over at theentrepreneurridealong.com and is here to talk about email marketing and making more personal connections with the people in his audience. If you enjoyed today's episode and you love the format of this show and helping...

In this episode, I once again turn over the show to my business partner, Matt Gartland, who answers a question from Jay, who is in the health and fitness industry. Jay wants to know how the COVID-19 quarantine is going to affect his sales. How is this crisis going to affect consumers' incentive to buy, and how are consumer habits changing? Matt discusses how the health and fitness industry may be...

In this episode, I once again turn over the show to my business partner, friend, and CFO/COO of SPI Media to Matt Gartland. He answers a question from Brent, who has his own counseling business, what financial stats he should be monitoring during this time of the COVID-19 crisis. He's getting tons of business right now because so many people are seeking out counseling. And he wants to know how to...

In this very special episode, we're temporarily changing the name to AskMatt! I'm turning over the episode to Matt Gartland, who is my business partner, friend, and CFO/COO of SPI Media. Matt is hosting the show today, and for the next few episodes, to answer questions about what steps online business owners should take during this COVID-19 crisis. Today he answers a question from Tristan, who ask...

In this episode of AskPat 2.0, I speak with Ramzi Marjaba from wethesalesengineers.com. We talk about monetizing the brand in a graceful way that serves the audience he's built. He's started writing a book, but maybe that's not the best way to go. Just what opportunities are in front of us? How do we decide whether to write a book or create some courses? If you enjoyed today's episode and you love...

In this episode of AskPat 2.0, we're speaking with Krista Karpowich who, thanks to one of our courses, Power-Up Podcasting, started a podcast. It's taking off right now, so fast, in fact, that she quit her full time job. We discuss monetization opportunities. She asks: "How do I get podcast sponsors?" We get into some of the nitty-gritty for sure. If you enjoyed today's episode and you love the fo...

On this week's coaching call, I talk to a Bean Ninja. That's bean as in bean counter. A great name for a full-service bookkeeping website, right? Meryl Johnston started her business in 2015 with just $1,000 and a dream of changing the global bookkeeping game, and it's grown into something amazing. Sometimes, when we grow our businesses, we have new opportunities that come up and we aren't quite su...

Marc Ronick has a lot going on in the podcasting space, including one show that he's done with his best friend since 2012. It's called the Marc and Lowell Show, and on it, he and Lowell make you laugh at real-life things. Their stories are relatable, and they're really good at making listeners feel like they are hanging out with friends. But now he's wondering, "How do I grow my podcast from a hob...

AP 1111: My guest for this episode is Katie Hornor. Her podcast is targeted to beginner bloggers and she has 75 episodes behind her. But the people that Katie wants to reach in this next phase of her business are established business owners who want to create a legacy. In this episode we discuss whether or not she should pivot her current podcast to reach a new audience or start a new one. If you...

When it's time to scale up, you might be considering opening your blog to guest posts. But today's guest asks, "How do I invite guest writers to contribute to my blog without diluting my own voice?" On this coaching call, I'm talking with Betty Boiron, a mom blogger and an entrepreneur just like you. She has done a great job of building an audience and getting keyword rankings at her site, mombrit...