Ask April Porter Podcast

Transitioning into the new year can cause a desire for change to stir within us. In this episode, we are talking about our mindset when deciding what we want for our life, rather than what we want for our days. Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey. Follow Ask...

Join us in reflecting on an extraordinary year with Ask April Porter and the Infinite Franchisee® Program! Dive into the thrilling highlights, including the groundbreaking SWAG™ Conference—an exclusive event for entrepreneurs craving advanced business education. Thanks to our incredible sponsors, the SWAG™ Conference left a global impact, sparking emotional breakthroughs and transformations. But t...

This week we welcome David Weaver, a seasoned franchise consultant with a background in Midwestern values and a diverse career spanning sales, project management, operations, and finance. David shares insights from his experience owning and partnering in seven businesses, emphasizing the importance of aligning personal values with business characteristics in franchise ownership.  The conversation...

Special guest Josh Brown, a veteran in the franchise industry and a franchise lawyer, joins us this week on the podcast. Josh shares insights from his 18-year experience, discussing his journey from focusing on franchisees to working with franchisors. He emphasizes the importance of responsible growth for franchisors, suggesting a strategy of dominating a hundred-mile radius before expanding regio...

Ever caught dreaming about running your own business one day? But you never act on that desire because things like a steady paycheck, needing a surplus of cash to start the business, or the fear of not knowing enough kicks in. These are the MYTHS that hold us back. Yes, myths, the false narratives that keep us from our dreams.  If you're curious about making a leap into business ownership or j...

Discover the dynamic world of franchising in this engaging episode featuring Jason West-McReynolds, a seasoned professional with over 20 years of experience in the franchise industry. Jason's background and extensive industry experience come to life as he shares his entrepreneurial journey, which began at just 15 years of age. His impressive resume includes being a Certified Franchise Executiv...

Adam Cortez from Arc Creative Company, a digital marketing agency specializing in franchise marketing joins April on the podcast. In the episode they emphasize the importance of data-driven marketing, setting realistic budgets, and moving beyond cookie-cutter marketing. Franchisee and small business owners will grow their businesses fast when they switch their view on marketing as an investment fo...

WARNING! In this episode, I am giving you 5 areas that should be priorities for every business owner to succeed in 2024. Make sure to actually prioritize these steps and you will be well on your way to a prosperous 2024 and beyond. Follow Ask April Porter on YouTube - https://www.youtube.com/@askaprilporter4473/ or Instagram - https://www.instagram.com/askaprilporter/ . Join my free Facebook Group...

Let's dive into the emotional and financial aspects of entrepreneurship! In this episode we highlight the challenges and rewards of franchise ownership while emphasizing the importance of data-driven decision-making and the significance of a well-structured team. I am joined by Ann Marie Weaver, who has a 20+ year career in the HR compliance and payroll industry. You can learn more about Paylo...

There are two actions you need to take while selling and they will take away any uncomfortable feelings you have around selling every single time. Selling makes a lot of people uneasy because they view it from a consumer's standpoint. If you take action on the concepts I bring up in this episode, you will be confident that you are not pushy or annoying at your next sales call. Follow Ask April...

Take a peek into one of our client meetings! Last week we had the wonderful Laura Pfeiffer as a guest coach in our Infinite Franchisee® Program. The message she had for those in attendance was so good we had to shareLaura Pfeiffer it with all of you. During the call we covered how to deal with difficult conversations with employees and imposter syndrome. Hope you enjoy the episode. Learn more abou...

In this episode, we dive into the economic slowdown and how it's affecting small businesses. The key insight? It's not just the economy—it's how your customers perceive it. Rising costs and changing spending habits are real, but it's your messaging that needs a refresh. Your customers are still out there, waiting to spend, and you can win them back. How? By revising your customer a...

Angela Coté and I had a great conversation about how valuable franchise business coaches are and the support they can provide for franchisees. They are not just another expense, oftentimes franchisees up-level their businesses and mindsets once they work with a franchise business coach. The #1 driver of franchise system success is profitable, engaged franchisees. Coaching franchisees to become bet...

Matthew Gourgeot with Thryv is my guest this week. Matt helped launch Thryv's software business within the franchisee space in 2019. We had a great conversation about the franchising industry and the importance of a simple, reliable business software for small business owners and emerging franchisors. Thryv helps streamline operations & marketing by placing all the tools needed in one plac...

Numbers can be a scary site when you are running a business. That's why this week we have guest Jill Shaver of Solutions by Shaver on the podcast. Solutions by Shaver is a bookkeeping and accounting firm who helps small business owners get their numbers right by customizing support for each business owner they work with. They offer bookkeeping, payroll, financial reporting and a variety of oth...

The time is now! Black Friday is right around the corner, and in order to have a successful holiday season, you need to start working on Black Friday strategies 90 days out! (We are already past the 90 day mark when this episode airs!) So, I'm sharing some strategies that are necessary for every business owner to use this holiday season and how you can make the most with the time you have left...

April is joined by three special guests: Cheryl Parrish, owner of the Rose & Hook and Lillie James Boutique, Mary Armstrong, owner of 314 Garden Supply, and Cheryl Torres, owner of 9Round Kickboxing. All three ladies recently attended an In-Person VIP event for 2 days with April.  Listen in as they discuss the wins they are experiencing from attending the event, (just a mer 10 days after the e...

It's hard to fully understand what I do. So, I'm going to lay it all out for you today! Here's a little hint.... I'm NOT a franchise consultant. ;) Tune in to find out what I call myself and the importance of making sure your audience knows what it is you exactly do. Learn how to super staff your company this September 12 or 27 at my free webinar... Short Staffed to Super Staffed....

Do you ever think, "My team won't do that! They would all quit." Have you ever thought that if you make a requirement your team would be mad and revolt? In this episode, I'm sharing the secrets to unlocking your team's true potential and sharing perspectives with you so you don't ever have to think that your whole team would quit again. Struggling with hiring an amazing t...

The Director of Digital Marketing at Hay House Publishing, Debbie Ward, is with April this week. They are breaking down what digital marketing means for franchisees and small business owners, how to make the biggest impact online for your business and learn if it is possible to "take back the power" from social media. Join our LIVE Capturing Customers Continuously Webinar on August 22 at...

Do you journal everyday? As a business owner, you should be! I am going to share with you the benefits of journaling and how it can transcend and grow your mindset as a business owner.  We are releasing our SWAG™ Journal in the fall of 2023. If you want to be notified when they are ready for release, visit askaprilporter.com scroll to the bottom of the page and give us your email address. We will...

Have you ever set a goal for yourself to get a bunch of no's? Sounds backwards and wrong, doesn't it? However, setting a goal to get a certain number of no's does your mindset some good. Listen into this week's episode to learn about the benefits of The No Goal. Join the upcoming webinar in August, Capturing Customers Continuously here: https://www.askaprilporter.com/ccc-webinar Le...

When you list your business for sale, how do you continue your motivation to grow it? These 3 priorities I share are the ways you can do just that. Keep up with April here: Website : www.askaprilporter.com Instagram: www.instagram.com/askaprilporter For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE ev...

Tune in for a little taste of the Business Sanity Formula Masterclass. This clip is focused on growing your mindset and helping you overcome the programming you had ingrained in you since your first day of school. Love what you heard? Get on the waitlist to be notified of our next masterclass we host. https://www.askaprilporter.com/aap-program-waitlist Keep up with April here: Website : www.askapr...

Tune in to hear the inspiring story of Dan Claps and the Voda franchise in this week's podcast episode. From humble beginnings to CEO, Dan's journey is f illed with valuable lessons and a drive to redefine success. We discuss the rapid growth of Voda, the challenges faced, and the innovative approach that sets them apart. Get ready to be moved and motivated as Dan shares his vision for bui...