As Told by Zink

Big fan of Abigail Herring’s content, personality, and realness - which is exactly why I reached out to sign her last year. She’s one of those rare creators you never get tired of watching, and this year she’s absolutely thriving. It was a no-brainer to have her on the pod. In this episode, we dive into how Abigail took the leap from security to full-time social media (spoiler: it paid off), and w...

It’s that time of year again - our annual Zink Talent tell-all is here, and trust us, we don’t gatekeep anything . This episode is packed with insider info , practical tips, and real talk about what’s happening behind the scenes in influencer marketing and management. Grab your iced coffee (or a glass of wine) and join me as I sit down with two of my powerhouse Zink agents, Madison Shaffer and Ros...

In this episode, I sit down with Madison Tinder to explore her unexpected journey from aspiring sports journalist to thriving entrepreneur. After struggling to break into the sports media industry, Madison pivoted into managing social media accounts - growing them organically and discovering a passion for digital marketing. That passion quickly evolved into a full-fledged business, as she launched...

Over the past few years, brand trips have started to feel like copy-and-paste experiences—and honestly, we've lost sight of why they existed in the first place. In this episode, I’m sharing my hot take and insights from over a decade in the industry, including years on the brand and PR side. Spoiler: we’re losing the plot. It’s time to rethink the strategy, or risk wasting both time and money...

Teen creators are taking over — and Reid is proof! In this episode, we dive into how he launched his content creator journey all while balancing high school. From getting started on social media to our favorite trends, what following you need to start receiving PR, and finding your content style, we cover it all. Oh, and yes... we squeeze in a little Love Island recap too! Reid Manning // TikTok

Hi friends! In this solo episode, I’m diving into some powerful lessons I’ve been navigating this year—and felt called to share with you. I’m talking about the art of letting go: how to ask the universe to clear what’s not meant for you (yes, it really works!). I also open up about why taking your time while dating can make all the difference—trust me, I’ve learned this the hard way. Plus, we’re g...

I virtually sat down with fitness, health, and wellness creator Alexa Noban to dive into her journey in the influencer space—how she really built her following, what sparked her start, and how she’s now channeling her passions into building a like minded community in New York. We also get into everything from her sculpted abs (yes, I asked), buzzy health trends, and her newest creative pursuit: po...

In this episode, I [virtually] catch up with content creator Natalya Toryanski to dive into her journey from college student to full-time TikToker. Natalya shares how her channel took off during school and the life-changing opportunities that followed. We talk about the highs of social media—creative freedom, connection, and community—as well as the harder stuff, like burnout and dealing with onli...

We sat down in our new NYC studio with stylist Jordanna Sharp to talk all things style—how she launched her styling business five years ago, what working with a personal stylist really looks like, and her step-by-step breakdown for mastering the effortless cool-girl aesthetic. We also dove into key wardrobe staples and trend updates to help elevate your look from your 20s to 30s. Jordanna makes it...

Birthday edition podcast episode! Wow..35..how did we get here?!! Let's yap about what I've learned 20's to 30's and discuss what 35 looks and feels like. In my early 20's I pictured myself working in my 9-5 PR job, married with kids in NYC at 35 and life had other plans- plans that exceeded my wildest expectations. 30's have been so magical and have been my best year...

I sat down with Marie Cravens, Director, Beauty Influencer Relations at BPCM, and quickly discovered we both started our careers in NYC back in 2012. We reminisced about the early PR days, the energy of the city, and how the rise of influencers completely shifted our paths. This episode dives into how influencer marketing has evolved, how to break into the industry today, what BPCM looks for when...

Repeat after us: "I only want what wants me." We’re so excited to welcome Victoria Alario back to the podcast — for the first time in three years! We catch up on everything: from the raw and real experience behind launching her own brand in 2022 and building her podcast, to tips on how you can start your own. Of course, we also dive deep into love. Victoria was single when she first join...

It’s been a minute — let’s catch up! In this episode, I’m sharing what I’ve been learning about love, relationships, and the art of leaning into my feminine energy instead of always operating in alpha mode. I’ve been doing the inner work, breaking old patterns, and getting crystal clear on what I truly want in a partner and in life. This one’s a little more personal, a little softer, and all about...

Sat down with Hayley Podell, Head of Influencer Marketing at Hero Cosmetics, to get the inside scoop on everything creators are dying to know — from how to land a spot on brand trips, to why showing up at events really matters, to what’s actually happening behind the scenes iin Influencer Marketing. If you're trying to level up your brand relationships and stand out in the creator space, this...

Content creator and business owner Cari Padula has cracked the code on using credit cards to fund her luxury vacations — and now she’s sharing her secrets. In this episode, Cari breaks down the basics of credit card point systems, how to maximize everyday spending, and what beginners need to know to get started. Whether you're looking to build credit or dream of booking your next trip on poin...

Hey, y’all! You know I’m an open book when it comes to all things influencer-related. The space is always changing, and every year brings something new. In this episode, I’m diving into all the latest trends and updates for influencers, talent managers, and brands. Whether you’re looking for insights or curious about what’s going on this year as we wrap up Q1, this episode has got you covered with...

In this episode, I sit down with content creator and floral business owner Sam Hwang, who has been navigating the social media world for over 10 years. We dive into the influencer space and explore why social media should be seen as a stepping stone, not the end goal. Sam shares her journey of experimenting with different businesses until she discovered her true passion for florals. Now running tw...

You've probably seen Hot Girl Pickles pop up on your FYP at least once—whether it was AlIx Earle sharing them or the brand making waves at LA hotspot Erewhon. These two Gen Z entrepreneurs, Yasaman Bakhtiar and Leah Marcus, are unstoppable. With a crystal-clear vision, they're doing whatever it takes to take their brand to the top. In this episode, I dive into all the behind-the-scenes d...

Join us for an inspiring and insightful conversation with Natalie Gee, the Co Founder behind mother daughter business Gee Beauty. In this episode, we dive into her journey of building a successful beauty brand, the ever changing trends and marketing methods shaping the industry, and the highs and lows of owning a business. Whether you're a beauty enthusiast, entrepreneur, or simply someone wh...

Will full time Influencers start going back to their 9-5's this year? Will Influencer marketing and management teams go back to office culture in a more modern fashion? Is remote work over? Let's talk about where the industry is heading!

Topics: 1. Embrace your unique journey; it's never too late to start over! 2. Choosing the right Influencer Agency: Risks and key questions to ask

++ episode 123: 1x1 with JSHealth founder Jessica Sepal! In this episode, we dive into a real and honest conversation about what it’s like to be a female founder. Jessica, the powerhouse behind JSHealth, shares how she launched the brand with the mission of creating products that truly help women—drawing from her extensive experience as a nutritionist. When JSHealth exploded, Jessica found herself...

Interested in becoming a creator or leveling up your content? Natalie Park is educating us on IG and TikTok tips & tricks. Grab a notebook and get ready for an educational episode so you can take things to the next level with content creation and grow a following across platforms! Natalie Park // TikTok

Let's chat with content creator Ashley Cassidy! I love connecting with creators who have been in the business since the very beginning. You know nostalgia and chatting all things social media and bloggers circa 2013 is one of my favorite topics!!  Ashley and I touch on the evolution of her career in the social media world and how her personal goals in this industry have changed since having h...

Doing something a little different this year! One episode per month I will discuss three topics in studio. These topics will dive into the world of Influencer marketing and management as well as our industry as a whole - I'll be sharing insider information that no one else is talking about! I will also go over topics that will motivate and inspire you to rise up in your life and career! I wan...