Artrepreneurs

Send a text EP 35: One of the best questions I've been asked is "what makes a photographer a professional, besides making great pictures?"  Imagine having 1/4 the talent level you currently have.  How would you sustain your business?  Think about your answer, and you might just discover what your priorities are.  In this episode, I'll discuss why it's so important to show...

Send a text EP 34:  Being entrepreneurial in spirit comes with its fair share of anxiety, failure, and struggle, but it might just be easier to be the entrepreneur than to be the person standing beside the entrepreneur.  In this episode, I'll discuss the principles that have helped my marriage withstand the speedbumps of self-employment. This episode is brought to you by Bay Photo Lab. ...

Send a text EP 33:  Most businesses spend the majority of their time and energy on client acquisition, and while those efforts are not without their merits, forgetting about your current clients is a mistake we cannot make.  In this episode, I'll talk about prioritizing the client relationships you currently have.   This episode is brought to you by Bay Photo Lab.  For all your professio...

Send a text EP 32: Traveling on assignment is one of the great privileges a photographer can experience, but it can also bring unwanted stress.  In this episode, I'll give you some advice on tips to reduce your travel anxiety for your next assignment. This episode is brought to you by Bay Photo Lab.  For all your professional photography printing services, go to bayphoto.com for 25% off...

Send a text EP 31:  Is cold-emailing legal?  What do I need to know to send my customers and leads new promotions?  In this episode, we break down the rules and regulations of the CAN-SPAM Act of 2003, so we can reach out to our clients in a lawful way.  * CAN-SPAM Act: A Compliance Guide for Business This episode is brought to you by Bay Photo Lab.  For all your professional photography prin...

Send a text EP 30:  Thrilled to host Christina Peters on the podcast!  Christina is a renowned food photographer with over 25 years in the commercial photography industry, and in this episode, we talk about proactive marketing strategies to stand out with the clients we want to work with, while at the same time, building a strong mindset needed to turn our hobby into a career.    CHRISTINA PETERS...

Send a text EP 29: Living a minimalist lifestyle doesn't have to apply to just clearing the attic of old toys and unworn clothing.  It can also play a big role in your creative and business ventures.  In this episode, I'll discuss how a minimalist approach can help you manufacture more space, more time, and more energy.  This episode is brought to you by Bay Photo Lab.  For all your...

Send a text EP 28:  Networking typically favors the outgoing and gregarious personality, but what about the introverts?  How can the seasoned wallflower become a social butterfly?  In this episode, I'm going to provide 5 tips to help you build comfort and confidence in your face-to-face networking.    This episode is brought to you by Bay Photo Lab.  For all your professional photography...

Send a text EP 27:  Instagram might be the most powerful awareness builder on the planet, but does it mean that if you host a dormant account that you can't market to your target audience?  In this episode, I'll talk about the importance of creating intentionality behind the platforms you do choose to engage with.   This episode is brought to you by Bay Photo Lab.  For all your prof...

Send a text EP 26:  Every entrepreneurial move has startup costs, and it is very common to interact with debt to fund the launch of your new business.   While doing so is not inherently a bad decision, without awareness of your finances and the knowledge of how to attack debt, you could leave your business vulnerable.  In this episode, I will give you 5 points of consideration to help you navigate...

Send a text EP 25:  Every website needs to have an about page or a bio description for your potential clients.  What information needs to be there, and what points of emphasis should be highlighted?  In this episode, I'll talk about 5 things to consider as you revise or build your website bio so that you can make your message more customer-centric.   This episode is brought to you by Bay Phot...

Send a text EP 24:  At what point does a hobby become a business?  Is it when you get the first check?  Is it when you get your first client?  Your first repeat client?  What does the IRS say about this?  Does it even matter?  In this episode, I will leave you with 9 questions to ask yourself to determine whether your ventures can be categorized as a legitimate business or a fun hobby.    This epi...

Send a text EP 23:  The majority of small businesses fail within the first 5 years of launching.  For creative professionals branching off on their own, the reality may be very similar.  There is a myth that if you understand the technical work of a business, then you understand the business that does the technical work.  This is not true.  For all business owners, we hold 3 different personality...

Send a text EP 22:  Collecting payments can be one of the most frustrating aspects of being self-employed.  It is easy to run into clients who frequently ignore deadlines and pay you after the due date.  But nobody likes being the "heavy", so what can we do to improve our chances of getting paid faster so that we have a healthy cash-flow for our business?  In this episode, we'll go...

Send a text EP 21: How do profitable businesses run out of money?  This is a concept that was foreign to me when I first started freelancing, but soon enough I discovered the value of understanding how a healthy cash flow acts as the lifeblood to a self-employed business.  In this episode, we dive into what cash flow is, how it relates to profit, and how to identify the cash-flow killers that coul...

Send a text EP 20:  Every photographer, amateur or professional, needs to have a repeatable system for organizing and managing their images.  From ingesting, to culling, to keywording; they all make up the foundation of a good backend workflow.  In this episode, we talk with the director of marketing at Camera Bits, Mick Orlosky, on the essentials of a good digital process. Artrepreneurs: @artrepr...

Send a text EP 19:  When you start your creative career, the big first hurdle is convincing people to trust you even though you have no experience.  It's a classic "chicken and the egg" scenario.  You need the work to get the experience, and you need the experience to get hired to do the work.  So what can we do to kickstart our career that requires no industry experience?   In this...

Send a text EP 18:  Not having a system for your leads is a sure-fire way to lose sight of who you need to contact and how to market to them.  Starting with a client list or a lead list is important for every freelancer to chart where they are now and where they want to go.  In this episode, I'll break down what information needs to be on your client list so you can hit more of your freelanci...

Send a text EP 17:  Saving money is a goal for everyone, but few seem to have a system in place to do it.  When left up to our own motivation or self-discipline, we find ourselves highly unreliable.   The system in which we use is what will allow us to grow our savings for big life expenses and retirment.  In today's episode, I'll be talking about the what, why, and how of paying yoursel...

Send a text EP 16:  Depression might hit each person differently.  For some, it might be short-lived, whereas others might experience a wave that lasts years, robbing them of joy and creativity.  In this episode, I talk about my history with depression and some of the tools I use to combat it.  Artrepreneurs: @artrepreneurspod Have a question that you want addressed on the show?  Get featured on t...

Send a text EP 15:  What makes commercial photography commercial?  What makes editorial photography editorial?  How do I tell which category my job or assignment falls under, and ultimately, why does it matter?  In this episode, we're diving in on some basics of what defines commercial and editorial use and how it will impact your pricing.    Resources: https://blinkbid.com/ https://www.crado...

Send a text EP 14:  Is craftsmanship in photography dying?  Where are the artists that seek to break formula instead of replicate it?  Photographer/Director, Alexis Cuarezma sits down with us to talk about the importance of finding your vision to create work that is original and sincere to the artist in all of us.  In this episode, Alexis breaks down his process and deconstructs 3 select photo ser...

Send a text EP 13:  Underpricing is rampant in the freelance economy, and there are way too many reasons to list in one episode.  In fact, we could pretty much sum it up by saying everyone is to blame.  The economy, the clients, and the creatives all take partial blame for lowering industry-standard rates, but for now, we're going to focus on photographers and how they can take the power back...

Send a text EP 12:  Getting your work published can be one of the great mysteries for any photographer.  In this episode, we talk to James Patrick, whose work has been published on over 500 magazine covers in his career on how to build awareness and generate leads with clients we want to work with. JAMES PATRICK Website:       https://www.jamespatrick.com/ Instagram:   @jpatrickphoto Podcast:    ...

Send a text EP 11:  Brad Smith has one of the most incredible careers in photography one could fathom, and he's accomplished it without putting a camera to his eye.  His life as a photo editor branches from the White House, to publications like The New York Times and Sports Illustrated, to his current position as the VP of Photography at  WWE.  In this episode, we peel back the curtain on wha...