Artist Coaching Podcast

One year. 52 releases. No ghost producers. In this episode, Jobke (Jay Hardway) breaks down his most ambitious goal yet: releasing a track every single week of 2026. We discuss how to build a massive catalog by utilizing small pockets of time, why "perfection" is often just a mask for procrastination, and how to handle the burnout that comes with high-volume output. Discussion Points: -...

Is signing to a major label actually the finish line? We are kicking off 2026 with Merow to talk about the reality of life after the "big signing." From almost quitting the industry just weeks before her STMPD RCRDS breakthrough to using her bedroom as a professional acoustic space, we cover the mindset shifts needed for a sustainable career. Timestamps: (00:00) — 2026 Reset (02:28) — Be...

In this end-of-year episode, Jobke and Joey record from a holiday home to discuss the "limbo state" between Christmas and New Year's. We dive deep into why modern artists are stuck in a cycle of copying trends, the lack of authenticity on social media, and why 2026 needs to be the year you truly do things differently. What you will learn in this episode: - How to use the "limbo...

Artists still want success. But more and more of them want careers that don’t burn them out. In this episode, we talk about sustainability, consistency, health, discipline, and why long-term thinking is becoming more important than fast wins. A reflective conversation about building a career and a life that actually lasts. 00:00 Christmas mindset 09:00 Real life vs online 16:30 Time as luxury 32:3...

You can make great original music and still get zero traction. In this episode, we talk about why bootlegs often work better than originals , especially early in an artist’s career. Not because they’re better tracks, but because they act as a Trojan Horse . They grab attention, build momentum, and open doors so your original music can actually be heard. Together with Jay Hardway (Jobke) and Ralph...

Is music still the foundation of your artist career, or has content taken over? In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content. From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026. Chapters: (...

Most artists quit at the exact moment things are finally about to take off. In this episode, I sit down with Ralph (Bassjackers) and Jobke (Jay Hardway) to talk about momentum, rejection, slow growth, and why consistency always wins in the long run. We dive into how long it actually takes to build a real artist career, the pressure that comes with success, and why the “boring” phase is where most...

Most producers underestimate how long it actually takes to make money from music. In this episode, I sit down with Ralph (Bassjackers) and Jobke to talk honestly about timelines, consistency, and what it really costs to build a sustainable career as a DJ/producer. We dive into why it took Bassjackers five years to break through with Mush Mush , how Jobke spent eight years grinding before getting m...

Rebranding as an artist isn’t a quick fix; it’s a long, uncomfortable process. In this episode, Portuguese DJ/producer KURA opens up about shifting from his EDM past into a darker techno/tech-house identity, building his own Darkroom concept, and what it takes to escape the box the industry keeps you in. We go all the way back to his resident DJ days in Portugal, before YouTube tutorials, before t...

When you’re starting out, self-belief looks like delusion. Every artist goes through that stage, when no one believes in you yet, and you have to back yourself anyway. In this episode, Ralph and I talk about why that mindset isn’t arrogance; it’s survival. We unpack what delusional self-belief really means, how it helps you push through rejection, and where the line is between confidence and ego....

He almost quit music. Then Martin Garrix supported his track, and everything changed. In this episode, I talk with Marc “Arcando” Bandecchi, who opens up about the moment he almost gave up in 2023… and how staying consistent and authentic brought his career back to life. We break down how his “Jungle” remix took off, what led to his collab “Set Me Free” with Martin Garrix, and the mindset shift th...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week, we recapped ADE, riffed on why the scene feels more alive than ever, and decided to add a weekly roast to the show, one community member gets live-roasted (with love) right here via a Discord raffle. We also pulled a “clip of the week” about aiming small vs. big, and landed on this: keep a big vision (yo...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl I hosted a live roast at ADE where we reviewed artist pages and gave straight-up, practical fixes. We talked language (German content with English subtitles), why text-heavy posters kill your grid, using Stories vs. timeline for promoter flyers, and the power of a weekly live stream to create consistency. We hammer...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl During our own ADE Munch & Mingle event, I sat down with Jay Hardway for a talk on what actually matters in today’s dance music scene. The conversation kept coming back to authenticity and consistency, two things most artists underestimate. Jay opened up about reinventing his sound with his new Melodic Rave EP,...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl It’s ADE week, the craziest time of the year for DJs and producers, and also the launch of my new book Happy in a Boring Life. In this episode, Jay joins me straight from Amsterdam to talk about his new sound and rebrand: Melodic Rave. We dive into what it means to start a new chapter in your career, why trusting y...

Happy in a Boring Life is the follow-up to Unhappy with a Dream Life . In it, former international DJ JoeySuki shares how chasing success at full speed left him burned out—and how slowing down, creating rhythm, and embracing the “boring” parts of life became the fastest way to grow. Through raw stories and practical tools, Joey shows how peace, discipline, and presence can replace chaos without ki...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode of the Artist Coaching Podcast, WE discuss various aspects of the music industry, including the upcoming ADE event and effective promotion strategies. We emphasize the importance of community engagement, networking, and the evolving landscape of music promotion. The conversation also touches on the...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we unpack the value of constraints (four-hour Collab Lab sessions = results), live-stream creativity (green screens, kitchens, elevators), and where AI video is going. Then we pivot to the mental game: why Joey chose a hard stop from touring, the pressure of growth, and the rule that saves careers—...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week’s Artist Coaching Podcast kicks off with creator stamina: what daily music-making actually looks like, how to push past “I don’t like this” and still pull gold out of a 30-minute session. They hit branding with real examples—Dom Dolla’s consistent “guy-you’d-grab-a-beer-with” energy, Maddix’s rave-coded i...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl Labels vs. self-release isn’t a religion; it’s a tactic. We unpack how new producers can actually break through today: engineer DJ support, ship consistently, and treat labels as amplifiers (not saviors). We dig into why Spotify monthly listeners don’t equal ticket sales, using current scene examples, and how niche...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl This week, Joey and Ralph get real about building a career. They unpack how “first wins” actually happen (Fedde, Tiësto, Laidback Luke moments), why communities accelerate growth, and how to get on radars beyond cold DMs, by standing out, being consistent, and working the “B/C-list” of micro-influential DJs. They a...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl A loose, high-energy roundtable with Jay Hardway, Bassjackers, and Joey about actually finishing music and moving your career forward without burning out. They riff on ADE prep, why 30 minutes a day beats “8-hour marathons”, how to ride momentum after a release, and what labels look for now (Beatport traction helps...

🧑🏼‍🤝‍🧑🏼 Join the 30-day Music Challenge: https://linktr.ee/artistcoachingnl This week, we unpack the 30-Day Music Challenge results, why “motivation gets you started, discipline keeps you going,” and how shiny-object chasing murders momentum. We also get practical: how to build daily idea systems, why deliberate downtime matters for creativity, and how to use ADE without over-scheduling. Comm...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl EDM is “back” (at least for a night in Katwijk), but the real topic here: audience ≠ fanbase. Joey, Ralph, and Jay break down how artists actually move from streams to ticket sales by building trust, staying consistent, and working both the front stage (music/content) and the backstage (relationships, promoters, ar...

🧑🏼‍🤝‍🧑🏼 Join the Artist Coaching Community: https://linktr.ee/artistcoachingnl In this episode, we explore the distinctions between hype, network, and actual fit for a stage; why niche artists with true fans often fill floors faster than playlist stars; and how to pitch yourself like a professional (with clarity, proof, a short video, and a vibe). We also spar on consistency vs. flexibility f...