Artist Academy

This week's episode on the  Artist Academy Podcast  is all about the business of live wedding painting with  Stephanie Gaffney .   Stephanie shares how she built a thriving career painting weddings live, charging $5,000+ per piece—far above the national average. She dives into her marketing strategies, from leveraging social media and SEO to growing her reputation through word-...

This week's episode on the   Artist Academy Podcast , we’re exploring the strategic approach to raising your prices as an artist. Determining when and how to increase your rates can be challenging, especially when faced with fears of losing clients or undervaluing your work. In this episode, I break down the key indicators that signal it’s time for a price adjustment, the mindset shifts...

This week’s episode on the Artist Academy Podcast is all about tackling social anxiety as an artist. If putting yourself out there feels overwhelming—whether on social media, video, or in person—you’re not alone! I’m sharing my own journey of overcoming shyness and social anxiety, along with practical tips to help you build confidence and promote your work. We’ll talk about the power of practice,...

This week’s episode on the Artist Academy Podcast takes a closer look at using the Apple Vision Pro for mural painting. I’ll walk you through how this headset works as a projection tool, demonstrating its features with the DaVinci Eye app for image placement, resizing, and opacity adjustments. We’ll also compare it to traditional projectors and other AR/VR options like the Meta Quest to see if it’...

This week's episode on the   Artist Academy Podcast   features UK artist   Louise McNaught . Louise is an environmentally conscious wildlife artist whose passion shines through every canvas she paints. I reached out to Louise back in 2019 for her first interview on this podcast (see her first interview   HERE ), so this episode provides an updated look at how her art busin...

Does outreach seem scary/foreign/confusing?  Let me help…  This week's episode on the   Artist Academy Podcast  is all about  how I’m gaining mural customers  from  reaching out to businesses via email/DM and how you can get started too.  Outreach can be a pain in the a$$ if you don’t know what you’re doing. I know, because I’ve been spending the past few mo...

This week’s episode on the Artist Academy Podcast is all about pricing your art and mural projects with confidence. Figuring out how much to charge can feel overwhelming, but it’s one of the most important aspects of running a successful art business. In this episode, I’m breaking down my pricing strategy—from $20 to $65 per square foot—and explaining exactly what factors go into those numbers. I’...

This week’s episode on the Artist Academy Podcast is all about simplifying your social media strategy as an artist. Should you create a separate account for each art niche, or is it better to keep everything under one profile? I’m sharing my personal approach and the pros and cons of both, so you can decide what works best for your brand. We’ll also dive into the type of content that performs best...

This week's episode on the Artist Academy Podcast is all about understanding the true cost of running a mural business. From essential tools like projectors, iPads, scaffolding, and lift rentals, to ongoing expenses such as marketing, software, and website maintenance, we’re breaking down the financial side of being a professional muralist.  I’ll take you behind the scenes of my own busi...

This week’s episode on the Artist Academy Podcast  is all about mastering sales strategies. When pitching your mural services to potential clients, crafting the perfect pitch can make all the difference in landing the right opportunities. I’m joined by my husband Ryan, who brings his expertise from the world of insurance sales. He shares practical tips on customizing scripts, understanding cl...

On this week’s episode of the Artist Academy Podcast , we’re diving into a topic that hits home for many artists—waiting for that response from potential clients. Silence can feel intimidating, and it’s easy to let overthinking take over. But the truth is, a delayed reply rarely has anything to do with rejection. I’ll share personal stories about how our minds often create negative narratives when...

This week on the Artist Academy Podcast, we’re exploring the habits and practices to leave behind in the new year in order to improve your art business. It’s not just about the resolutions, but about making intentional changes that will push you toward growth. In this episode, I’ll share how I’m focusing on presenting a more professional appearance, setting realistic goals, and batching work to re...

This week on the Artist Academy Podcast, we’re breaking down the reasons your art might not have sold over the holidays—and what you can do to fix it. Selling art isn’t just about creating something beautiful; it’s about making sure the right people see it, connect with it, and feel inspired to buy it. In this episode, we’ll talk about promoting your art in a variety of ways, growing your audience...

This week's episode on the Artist Academy Podcast is all about creating a roadmap to success with the goal of making $50k right out of the gate! I’m sharing strategies like social media posting, applying for public art calls, and cold outreach to businesses—plus, I break down the success rates for each method. You’ll also hear why having a strong portfolio, an SEO-optimized website, and high-quali...

This week’s episode on the Artist Academy Podcast is all about turning creative consistency into momentum with the 31-Day Challenge—starting January 1st! Whether you’re painting daily, posting for 31 days straight, or experimenting with videos and mural mockups, this challenge is designed to push boundaries and open doors. In this episode, I’m sharing strategies to amplify your goals—like testing...

This week's episode on the Artist Academy Podcast is all about using a holiday promotion tactic that I’m currently implementing in my art business, and why I think it’s a strategy you should consider for your own business. Whether you’re selling murals, prints, small items, or custom canvases, I’m sharing why putting in that extra effort right now—right before Christmas—can make a huge impact. We’...

In this week's episode of the Artist Academy Podcast, we welcome you to part 3 of the $100K podcast series, where we’re getting real about the habits and strategies that will actually make those big goals possible. If you’ve been following along, you know I’m gearing up to make $100,000 in the first 100 days of 2025—but this episode is different. We’re not just talking about the challenge; we’re b...

This week's replay episode on the   Artist Academy Podcast   features California-based muralist  Morgan Bricca .  I have stumbled upon the more experienced version of myself in Morgan. I could talk to her for hours. She has the confidence and positivity of  an experienced  artist—one who has dealt with the past trials of owning a business but happily perseveres becaus...

This week on the   Artist Academy Podcast ,  I’m discussing a significant $8,000 investment I made in my art business and how it’s set to help me 5x that amount in just six months. In this episode, I’ll  break down  exactly what I invested in and why it’s crucial for growth in 2025. I’ll also explore  the question of  whether it’s time for you to invest in external su...

This week on the Artist Academy Podcast, I’m bringing back a replay episode with Marilena Madio from 2021. It was so memorable that I had to share it again—now, over three years later. I originally reached out to Marilena to chat about her wall decal product she began creating for customers but was caught off guard by how much mural wisdom she had to share. Marilena has been in the mural game long...

This week on the Artist Academy Podcast, we’re diving into an exciting challenge: the goal of making $100,000 in 100 days, starting January 1st. It’s a bold plan designed to push boundaries and inspire growth in your art business. In this episode, we’ll discuss how consistent, small actions can lead to big results and explore the value of making intentional investments to boost your business. You’...

This week on the Artist Academy Podcast, we’re featuring a replay episode from back in 2020 with Australian oil painter Wanda Comrie . Wanda shared some amazing tips for Instagram during our chat, and one that stood out to me was her practice of privately messaging potential buyers with a video of her newly completed paintings. She talks about avoiding automation and instead keeping excellent cust...

This week on the   Artist Academy Podcast , we’re exploring how dealing with challenges and criticism is an essential part of growing as an artist and business owner. It’s not about the situation itself but how you choose to respond to it that defines your path forward. In this episode, we’ll dive into personal stories about navigating tough customer interactions, learning from mistakes,...

This week on the Artist Academy Podcast is an interview with artist John Foster , all about his lifelong career in custom lettering, pinstriping, and graphic design. I love chatting with artists who have lived through decades of the evolving art industry because they offer a completely different perspective compared to those who are just starting out. The evolution required to survive in this indu...

This week on the Artist Academy Podcast , we're exploring how small jobs can lead to big opportunities. I’m sharing my experience working on a mural for a local Mexican restaurant and how taking on a lower-paying project turned out to be a smart move for gaining exposure and expanding my portfolio. In this episode, I’ll explain how shifting my mindset about these smaller gigs helped me view them a...