Art of the Float

Amy and Dylan discuss the importance of creating relationships with new float center owners in your area. Find full show notes here: https://wp.me/p3DUt1-C7

What does it take to build a float tank you can afford and avoid closing down? Find full show notes here https://wp.me/p3DUt1-BY

The team catches up on some questions left in comments on our blog posts and answers them on the podcast along with questions from listeners tuning into the podcast on Facebook Live. We discuss options for heating your water, the challenges of financing and build out, and a new documentary film project by friend of the show Wallace J. Nichols, author of Blue Mind.

Mike Arnesen re-joins the show to discuss how to optimize your website and understand Google Analytics to better funnel visitors to an eventual purchase. Find full show notes at https://wp.me/p3DUt1-BB

Melchior joins the gang today and shares his new float membership model. Dylan discusses the benefits of his new membership model, and everyone discusses different approaches to memberships. Throughout the episode the heart of why we are in this business comes to the surface. Find full show notes here: http://wp.me/p3DUt1-AT

Jeremy Jacobs of FLOAT, a four tank facility in San Antonio, TX, joins the gang this week to celebrate their one year anniversary! But it's not just reflecting on good times. The gang listens in on the hurdles Jeremy experienced (for three years) leading up to opening.

Dan Larsen joins us to introduce the Float Collective, how it began and how it will be helping our industry going forward.

Portland will soon see a fourth dedicated float facility open it’s doors in the Northeast side of town. Dana Highfill is the founder of the soon to be center, Float North, and this week shares the details of her journey.

We celebrate 100 episodes! Check out our full show notes here: https://wp.me/p3DUt1-Ad

the Float Tank Association discussion, presented by Shoshana Leibner.

99: Social Media with Michelle McArthur by Art of the Float

Part 2 of our conversation with Colin Stawell-Smith!

We sat down with Colin Stonewall-Smith of Floataway to during the float conference. In Part 1 of our interview, we hear Collin's insights and opinions on the CDC’s potential future involvement with float tank regulation.

Part two of Soul of the Industry Roundtable and announcing a new partnership with Pro float!

The gang discusses the Eclipse and it's effect on our businesses at the top of the show. Next up is part 1 of of the Soul of the Industry Roundtable Discussion that took place during the Friday Float Conference workshops. Learn about who the Float Collective is, the direction they are heading as a group and great discussions on marketing and more.

The gang chats about Dylan and Brian's time at the float conference. Amy shares her story of being in Nashville during the conference and her latest hurdles toward buildout.

We catch up with Warren from our last episode and see what he's getting out of Float Conference 2017.

Warren is beginning his journey to start a float center and one of his first steps is his 28 hour drive join the Float Conference. This week we meet Warren before joins his first conference. We'll be following him this weekend to see how how his float journey progresses.

We are joined with Akvile Defazio of Advertise, inc. to learn about What Facebook Pixels are, why they are so important for our business and how to use them. Conversation spills over into general Facebook Marketing tactics as well.

Dylan shares his experience running a float summer challenge, Amy shares updates on her second location. Find full show notes here http://wp.me/p3DUt1-xL

Drew AKA Drewjitsu in Float Collective, joins the the show to share his story midway through buildout and inspires great discussion among our hosts. Find full show notes at http://wp.me/p3DUt1-xB Special Guest: Drew Kane.

In this episode, the gang discusses the many branding, marketing, and campaign projects currently underway at their centers. Find full show notes at http://wp.me/p3DUt1-xk

The gang discuss the summer slump, what marketing can be done to help get customers in during this time. Art of the Float has a new marketing campaign back that float centers can buy. Amy has very exciting news!

We’ve focused a lot recently about the drawbacks and burnout that come with running a float center, but what about the positives? Why did we start our centers in the first place, and what are we continuing to get out of it?

With yoga being such a saturated market in the Northwest, Jamie talks about what makes the Grinning Yogi unique and how they communicate that to the community. Amy has a big announcement, Lance is about to celebrate the Float Shack's 3 year anniversary, and Dylan reflects on the art of the sale.