Art of the Float

Before diving into what lies ahead for 2016, Dylan, Amy, and Lance reflect upon their holiday promotions and sales and discuss what went as planned, what exceeded expectations, and what they'd like to do differently next year. Planning for holidays 2016 can begin now to ensure smooth sailing when the season arrives. Then, onto 2016! Amy shares her plans to open a second float center and discusses...

With so much that could be said to a customer who is coming to float for the first time, Dylan, Amy, and Lance share what they feel are the important points to cover, what perhaps shouldn’t be covered, and how they’ve designed float introductions to be done at their centers. It begins with the warm greeting and lobby environment that help the customer transition from their state in the outside wor...

With so many different brands of products available for float center owners to choose from, our hosts share which they use in their centers and why. But first, Lance tells a story of how kindness and goodwill has led to exciting news for The Float Shack! Next, Dylan shares the first SpeakPipe Voicemail the team has received... This is a special one. Then, Dylan, Lance, and Amy discuss which they a...

Colleen Wohlrab, Lab Manager at the leading center for float research, the Laureate Institute for Brain Research, talks to us in an exclusive interview! Hear how Dr. Justin Feinstein and his team have structured their research program and what their participants experience at each stage. Colleen shares what is being measured in their participants and how they’re being measured before the float, du...

It’s our holiday episode! Our hosts discuss strategies for preparing for everything holidays at a float center, including how to plan purposeful campaigns that blend discounts with community involvement. Lance and Amy share why they switched to plastic gift cards and will never go back to paper certificates, and our hosts discuss how to optimize retail sales that compliment gift certificates. Floa...

It was the quote heard round the world in the float community when the New York Times chronicled one man’s unfortunate encounter with a “used gym sock” smell in a float tank. Press from The New York Times is huge for any emerging industry, but do the cons of this article outweigh the pros such that it’s something we wouldn’t share on, say, social media? Dylan, Lance, and Amy share their reactions....

In a special interview with Andy Zaremba, creator of the #WhyWeFloat campaign, Andy shares why he started floating, the role that floating has played in his own personal journey, and how that led him to open Float House. We hear how his innovative marketing strategies from the beginning of Float House have led him to the #WhyWeFloat campaign. With the increasing press surrounding floating, he disc...

This week in float news, Lance shares the exciting work that the Canadian Float Collective is doing to get floating covered by health insurance in Canada. Our hosts weigh in on what they thought of the Dr. Oz feature on float tanks and question whether floating is being portrayed as trendy. 111 Days of Floating is a project being done by Dustin Erickson of Float Space. Our hosts highlight this and...

In this, the pilot episode of the Art of Floating podcast, we meet our hosts as they cement their mission for a podcast designed specifically for floatrepeneurs. Dylan, Lance, and Amy catch us up to speed by taking us back to what they were doing before having ever heard about floating and, from float influences to guys' basements, from big ideas to business plans, let us in on how and why they be...

Dylan introduces the Art of Floating Podcast and describes its purpose (to help float centers start and grow). We also hear clips from upcoming interviews. First Mike Zaremba describes the #WhyWeFloat Campaign, followed by Colleen Wohlrab of the Laureate Institute for Brain Research.