Art of Mortgage Marketing

Something human beings in ANY profession know all too well is procrastination (and the devastating effects that accompany it). The question we should be asking ourselves is, how can we nip it in the bud?   What’s causing us to procrastinate in the first place, and is there anything we can do to stop it from stopping us?   In this episode, I’m sharing 3 ways to beat procrastination, so it never has...

Whether we're facing lockdowns or inventory shortages, there's no doubt that we're in a time of great adversity. However, even in the wake of challenges, some LOs continue to win.    What are they doing differently from everyone else? How can we mimic their moves and stop falling short of our potential, no matter how many difficulties we face?    In this episode, I'm diving into how to stay winnin...

Most of the time, LOs fail to reach their full potential because they’re unwittingly choosing to do things the hard way. That said, it’s surprisingly easy to slip into bad habits that hold us back, and that’s why so many mortgage pros get mediocre results.    What are the most common mistakes we’re making, and how can we root them out, for good? Why are we falling for so-called ‘strategies’ that o...

We all have a tendency to play it safe, because that’s part of the human experience. However, by staying in our convenience zones, we’re only stopping ourselves from moving into our CONQUER zones, so we have to figure out where our comfort lies and how to break free from it, for good.   What are we doing to stay in the easy, breezy space we’re in, and how can we shift away from it so we nullify ou...

There’s no faster way for LOs to grow their business than by partnering with top-producing Realtors. However, as many mortgage pros know, that can feel like a mammoth task.    What is it that’s stopping us from building strong relationships with top Realtors, and what can we do about it? How can we go from feeling like a loan leech to coming at agents from a power position where we hold the cookie...

More often than not, our failure to reach our goals isn’t coming from incompetence, but because we’re unknowingly getting in our own way. The good news is, once we pinpoint the things we’re doing to self-sabotage, we can cut them out for good.    However, identifying the things we’re doing to hold ourselves back can be easier said than done. How can we diagnose our problem areas, so we can bounce...

If we waste all our time on mediocre lead sources, we’ll only ever get mediocre results, and none of us got into this business to be average!   Which lead sources are most likely to get us the results we want, and what makes them so much better than all the rest? How much harder do we need to work to secure the lead sources that separate the good from the GREAT in our business?   In this episode,...

We’re living in crazy times and Covid lockdowns have certainly created more turbulence in our market, but the reality is, ebbs and flows are a given. Our best defense? Being prepared in advance!   How can we safeguard ourselves from the coming fallout? What can we do to ensure our businesses are the last and least affected by market downturns?   In this episode, you’re invited to a special trainin...

Most LOs aren’t reaching their dreams, and it’s all because they’ve been fed LIES about what it takes to make it in mortgage.   What are those lies, and how can we root them out for good, so NOTHING stands in the way of our goals? Where do the lies come from in the first place?   In this episode, I’m sharing the biggest, most common lies told in the industry, so we can impeach them, once and for a...

None of us want to spend our lives in reactive mode, but we don't want to lose a paycheck either, so more often than not, LOs end up stressed out and anxiety-ridden as a default.   Is it even possible to break free from the cycle of reactivity? If being available round the clock isn't good for us, what should we be doing instead, and how can we do it without putting our livelihoods at risk?    In...

For many of us, the thought of an LO being in the driver’s seat is akin to the Loch Ness Monster: we hear about it, but we never see it for ourselves. Why is it that a mortgage pro holding the cookie seems so foreign to us?   Where have loan officers gone so wrong, and how can we start re-positioning ourselves, so Realtors give us the respect we deserve? Is it possible to do it WITHOUT reinventing...

Very few mortgage pros do 10 deals a month, and even fewer do it consistently. What are the secrets of those who are getting it right, and where are the vast majority of us going so wrong?     How can we start thinking like industry top dogs, so 10 deals a month, EVERY month, becomebest-kept a given?    In this episode, I share the 3 biggest weaknesses holding mortgage pros back from greatness (an...

Diversification is the best way to stay afloat in any market, so if we've been focused on REFIs exclusively until now,  it's time to shift into the purchase market. However, to make the most of the purchase space, we have to approach it the right way. The question is, how do we do that?    What can we do to stand out to the best Realtors in the business, so we're not just getting any purchase deal...

Refis are a great add-on to our revenue streams, but thanks to the low rates we've seen over the past few years, too many LOs have based their entire business on just one activity.   What are mortgage pros risking by putting all their focus on a refi? Could a refi-based business be harming MORE than our professional lives? If relying on refi is such a bad idea, where should we be channeling our en...

As any LO will know, breaking into the business isn’t easy, and many of us have ended up in survival prison at some point along the way. The question is, how do we bust out of that and shift into freedom for GOOD?   How can we create a more stable income for ourselves, so we never have to wonder where our next deal is coming from again? How can we invest in ourselves to the point where we show up...

We tend to think it takes several years before we start making decent money in this business, which is why most newbies get chewed up and spat out before they ever get their business off the ground. However, that couldn’t be further from the truth!   How can we bypass the slow grind up the 20-story staircase and just press the "P" button on the elevator, so we can get straight to making PROSPERITY...

Great rates and service aren’t a value proposition, they’re the bare minimum! How can we take our strategies a step further and offer our partners more than the average Joe?    How can we zig while everyone else zags, so we can provide the kind of out-of-this-world service that gets Realtors hot for what we’ve got?   In this episode, I share 5 add-on services GUARANTEED to get agents lining up at...

The path to prosperity isn’t a tough one to walk if we know which steps to take. The only problem is, most people don’t know what those steps are.   What does a foolproof journey to success look like, and what can we do to emulate it, starting TODAY? Is it possible to fast-track the process without putting in a ton of extra time, energy, and effort?   I’m sharing the 5 best-kept secrets of success...

Success is an easy enough concept on paper: it's the one thing we all want. However, when it comes to making it a reality, it's not always clear-cut. What is it that makes mortgage pros so great at overcomplicating their approach?    How can we simplify our strategies so we can make our dreams a reality without adding unnecessary steps to the mix? Could cutting out the complexity actually improve...

Every prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position yourself ahead of the storm.   You have to build a stable of top-producing VIP Realtor partners who see you as irreplaceable and indispensable. But how do we do this without begging, chasing, or cold calling? How can we breeze past the brush...

Fear plays an important role in keeping us aware of risks, but when it informs our decisions so much that we're too afraid to move forward, something needs to change.    What are the biggest fears felt by newbie LOs, seasoned mortgage pros and everyone in between, and how do we kick them to the curb, once and for all?    How do we strike a balance between the damaging delusions of total fearlessne...

The internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is, sorting the good from the bad isn’t always easy.   Trying to figure out which coaching program to pick is overwhelming, and that’s before any of the hard work begins! How can we get better at discerning the magnificent from the mediocre?   ...

Many mortgage pros fall short of making their dreams come true, but that doesn't mean they're not good at what they do. More often than not, failure is a symptom of the beliefs we tell ourselves.   We can have the best marketing strategies in the business, but without the mindset to match, we're going to be held in place, trapped on the proverbial hamster wheel. The problem is, many of us don't kn...

For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world?   One of the inevitable facts of life is that not everyone’s energies will gel with our own, so at some point we’ll all run into Realtors who...

A ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business. We could spend dwelling on why that was a massive mistake, but the question remains: what now?   What’s next for LOs who have channeled all their energies into the refi boom? Is there a way to come back from this?   What can we do to diversif...