Around the Workstand

Barbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a leader who is adept at helping both our teams and our clients succeed. Remember all those meetings at Interb...

Suzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers. I bought a bike from my local bike shop! Happy holidays to me. Just like Workstand, I don’t play favorites… https://workstand.com/request-a-brand Other brand updates in our monthly update blog + quarterly brands and supplier newslet...

Inventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search? When we work with merchants to help grow sales, we think about two high-level ideas concerning website traffic - Organic/SEO and Paid Search/SEM Organic/SEO is working on the website’s content in order to be an attractive option for a search engine to choose when someone searches for a pa...

How’s the holiday selling season going? This is a good time to assess your success so far and make changes if needed. Feeling great! Sales have been strong. Perhaps no further sales or discounts are in order Keep the website up to date, use a gift guide or homepage sections to call out what’s available, but hold pricing Hold all proactive marketing as is - do not decrease that activity as it’s lik...

This week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales volume compared to other months. We highlight the high intent to buy during this season and the poten...

Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility) Your website is the cornerstone of your marketing, the first thing most new customers see about your business, and how it is presented determines to a large extent what you will sell (or not sell) online AND in your store. Get it right! If you...

Welcome back to our regular programming! If you haven’t checked out our last 2 episodes with our guests Lauren and Alex, please do. They are fun and informative. Who would you like to hear from next? Which part of Workstand are you curious about? We’ll do our best to get a guest to match. Content is coming out of our ears! All complimentary content is live in your Page Library Here's the How...

This week we’re joined by our Product Team Manager, Alex Slocum. Alex tells us about how he got into the world of bicycles and technology and how he ended up here at Workstand with us. We learn what a Product Team does and what the roles are in our Product Team along with how the team interacts with other parts of the company such as Development, Client Success, Marketing, and of course, our Leade...

We have a guest this week with us Around the Workstand. Lauren Webb, our Marketing Agency Director, is here to talk about her history working with bike shops, her team of 16 folks and the work they do with more than 400 Workstand merchants, and how local businesses can get ready for the holiday shopping season and thrive amongst all the choices choppers have at their disposal. Lauren advises liste...

There is a lot going on Around the Workstand this week. Holiday marketing planning, Supplier Fulfillment, aka Drop Shipping, reminders, our partnership with Ride with GPS, and more! Fulfillment is included in all Professional subscriptions Holiday marketing - just a little preview for our conversation with Lauren, director of our Agency team https://marketing.smartetailing.net/articles/2023-premiu...

Winter is coming! Need marketing content to promote your snow sports categories? Let us know! New xc content up (came from a client request) - https://libpreview2.smartetailing.net/page.cfm?pageid=5134&contentType=1&preview=1 Content available right now - Website > Page editor > Page Library > Snow Sport Content Speaking of Snow, remember that we offer a snow sports catalog Demo w...

It’s still us! Same company, same team members - just a new name to match our growing capabilities. We've gotten some questions that suggest we weren't as clear as we could be about what changed and what didn't.  Our Point of Sale offering is aimed at stores with no POS solution or with an outdated system. It’ll certainly expand quickly over time but for the many stores with no or a...

It's getting to be fall here Around the Workstand and we've got lots to talk about today related to fall marketing, new POS features, and upcoming guests from around Workstand, the company not the podcast. :) So, let's get to it! All POS features will be available to everyone in January 2024, until then, we’re inviting a few merchants to be early entrants and beta testers You can st...

The response to our new company name has been wonderfully positive since we made the big announcement last week. We've scheduled dozens of demos of our new point of sale features with existing Workstand ecommerce merchants and brand new folks who don't work with us in any capacity ...yet! We've had some press in BR&IN . Blog post with our announcement video. Our Help Center has...

We have exciting news to share. SmartEtailing has undergone a significant transformation and is now known as Workstand. Along with this name change, we have launched a new point-of-sale system that is aimed at the many bike shops with no point-of-sale or an outdated POS. Our new point-of-sale system is available on its own for in-store use and is also included in our existing e-commerce packages....

There's no denying here in Colorado, that the seasons are changing and fall is on its way. End-of-season sales are happening and other, not-so-pleasant things may be on the way as well. Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holiday season when it's hectic and many are employing seasonal workers. Double down on your pr...

This week, we have a few topics we don't talk about very often but they are none the less quite helpful. Buy Local Now  Yes, this is free to any bike shop - no SmartEtailing subscription required Why do we offer this for free - is there a catch?  Why should a retailer use the service?  Compatible POS Systems Did you know we will do a free website review for you? Just fill out this form and ou...

Sorry about the little bit of static toward the end.  New Santa Cruz bike launch today - complimentary content available, fill out the form and we’ll update your website for you https://www.smartetailing.com/santa-cruz-skitch-2023 Snow sports? You’re probably receiving this product now - start making a plan for your website Homepage update, services, email + social marketing  Consider our Snow Spo...

Hard to believe we're already half way through August! We got lots of questions about our email last week! New electric bike content live in the library - E-bike accessories Really highlights the evolution of our complimentary content Update to the optional Colorado Retail Delivery Fee Trek Supercaliber content live in the library  We worked with Trek to create the content, although it did no...

Happy Tuesday! Look out for our email about some exciting news coming soon! We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself. Commerce-enabled website in place and dialed Website actively managed - updated regularly, information helpful to your customers This...

It's Tuesday and it's August! Plenty to get to today so let's go! Santa Cruz Stigmata launch today Complimentary marketing content - opt-in https://www.smartetailing.com/santa-cruz-stigmata-2023 Supplier Sync reminder  It’s August…should you be thinking about the holidays? We recommend it Staff Picks Premium Content Great durable content - easy to update, great for SEO, fun way to s...

There is a lot going on this week! Free Homepage Makeover email - wow, what a response! It's too late to get one for free but take an honest look at your homepage and if it isn't great, let us know! Ibis Cycles Summer Sale Homepage Banner Santa Cruz Supplier Sync https://www.smartetailing.com/santa-cruz Communicating in-store pickup times and setting appropriate expectations  https://blo...

We're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube . This time with faces! We got to visit in person last week at the Client Success Summit That team is always working to get better After-ticket surveys are important and apprec...

This week, the brand-level sales trend continues with new and existing sales being extended. We've got assets for many of these events so, if you haven't opt-in yet, check in the library (Content > Page Editor > Page Library) or let our Client Success team know you need a hand. There's more too!  Big sales continue - QBP brands et al An emerging issue - more email providers su...

Happy 4th of July next week! There will be no 10-Minute Tuesday next week. Direct mail - Listen to the webinar with Lauren Webb, Marketing Agency Director at SmartEtailing, and Ryan Atkinson, President + Co-owner of SmartEtailing GA4 Paid Migration offering One-time $375 fee GA4 Migration Build out of standard reporting GA4 tracking code added to your SmartEtailing website 1 hr meeting with agency...