Apptivate: App Marketing Explained

Patrick Eichmann is responsible for all revenue operations, including sales, account management and ad operations, in North and South America for Remerge. He is based in New York City. Questions Patrick Answered in this Episode: What is Remerge? And what is app retargeting in general? How is app retargeting still possible with iOS 14 and iOS15? What’s the business case for advertisers to still run...

Ludie Veloso is the VP of operations for the AirBrush app at Pixocial, a subsidiary of Meitu. Before her current role at AirBrush, Ludie was their Global Growth Lead, managing teams around the world. Prior to AirBrush, she was the content director for Naranya Market Brazil. She is based out of Spain and has a background in economics. Questions Ludie Answered in this Episode: What are some keys to...

Eva Juretić is the Growth Marketing Manager for Pocket Worlds, a metaverse mobile game developer company pioneering social-first gaming. Eva is also the Senior UA and Growth Manager of her consulting company, ClickBite Consulting. Previously, she was the lead of the Growth Team at Misplay and a user acquisition specialist at Social Point.  Questions Eva Juretić Answered in this Episode: Have you a...

Bryce Boothby is the Director of Global Tech at McDonald’s. He’s responsible for aligning the 150+ markets McDonald’s serves. Previously, Bryce oversaw the growth of McDonald’s digital marketing in the U.S., including its rewards app and mcdonalds.com. Before McDonald’s, he was the Sr. Operational Cost Analyst at Ford.  Questions Bryce Answered in this Episode: What piqued your interest in digital...

Sarah Polli is the Senior Director of Marketing Technology at Hearts & Science, a global marketing agency. Sarah began her career in digital media 10 years ago at the Washington Post. Questions Sarah Answered in this Episode: What’s it been like to experience the growth at Heart & Science over the last 5-6 years firsthand and what would you attribute it to? What got you into marketing technology a...

Alexa Wieczorek is the Growth Marketing Manager for Electronic Arts (EA). Previous to EA, Alexa was the Growth Marketing Analyst at DraftKings, and a Data Analyst at Glu Mobile. She is based in San Francisco. Questions Alexa Answered in this Episode: Do you have any thoughts on why EA, one of the largest game developers in the world, had not made any significant investments in DSP as part of their...

Questions Erin Answered in this Episode: What was the transition like from director to VP? How did you become comfortable with not having all the answers and being a little vulnerable? What is it that you’re doing every day for yourself so you can be the person and leader you need to be? What are some of those non-negotiables for you? Tell us about your career journey. What’s the worst advice you’...

Diane Le is the Senior Growth Marketer at Curtsy, a thrifting app for buying and selling women’s clothing. Diane’s specialty is scaling emerging channels like TikTok and Snapchat. Previous to Curtsy, Diane was a growth marketing consultant at Right Side Up.  Questions Diane Answered in this Episode: What job experience do you think was most influential to your career?  Are you still in performance...

Anna Yukhtenko is the Senior Games Analyst at Hutch, a mobile gaming developer and publisher known for its racing games. Previous to Hutch, Anna was a marketing analyst at Next Games. She is based in London. Questions Anna Answered in this Episode: When you were in university did you have an idea of what you wanted to do? Were you a gamer prior to joining Next Games? Why do you find game analytics...

Arthur Cordier-Lassalle is the Creative Lead at Voodoo, a mobile gaming studio specializing in hyper-casual games. Previous to Voodoo, Arthur was a UI/Motion designer for Emissive. He is based in Paris. Questions Arthur Cordier-Lassalle Answered in this Episode: What does your day-to-day look like creating ads for Voodoo? How big is your team? What is the underlying theme that drives your creative...

Josh joined M&C Saatchi Performance in early 2021 to head up their Client Services and Planning teams. Josh has over 12+ years in media working both in London and in New York specializing in Media Strategy and Planning. Outside of work, Josh is an avid fitness enthusiast and even launched a workout happy hour program during his time at Group M. Josh is also planning on running the NYC Marathon thi...

Pan Katsukis is a Berlin-based serial entrepreneur serving as CEO and Co-Founder of Remerge, a leading programmatic app marketing platform. Before starting Remerge in 2014, Pan co-founded a European mobile ad network, madvertise in 2008.   Questions Pan Answered in this Episode: Why did you launch Remerge? When did you become aware of the retention problem and the opportunity to provide a solution...

Suresh Pillai is a theoretical physicist by training and the Vice President of Data at Beat. Beat is an information and technology services company that created a ride-hailing and taxi mobile app. Beat claims to be the fastest growing app in Latin America (p.s. they’re hiring). Questions Suresh Answered in this Episode: How do you approach mobile data science from your theoretical physics perspect...

Adrienne Rice is an Associate Director at the performance marketing agency, M&C Saatchi Performance. She manages user acquisition and re-engagement campaigns for multiple Amazon-owned apps, including Amazon Shopping, Zappos, and Amazon Kids+. Questions Adrienne Answered in this Episode: What are some deal-breakers or tactics that have helped your work-life balance and prevented burnout? What’s the...

Abdala Pineda is the Chief Growth Officer at Fondeadora. Fondeadora is a digital banking services company based in Mexico City that aims to eliminate the inefficiencies related to the traditional banking system. Questions Abdala Answered in this Episode: What is Mexico City’s tech scene like? When did your realization about growth come to you in your career trajectory? Tell me about Fondeadora. Wh...

Lexi Sydow is the Head of Insights for App Annie, a leading platform for app analytics and app market data. She is based in Melbourne, Australia. Questions Lexi Answered in this Episode: What’s the tech scene like in Australia? In your opinion, what do you think makes App Annie stand apart from other data analytics companies? How did the pandemic affect mobile habits? What was surprising or intere...

Alicia Horsch is a Data Scientist in the Marketing and Analytics teams at Social Point, a mobile game developer based in Barcelona. She is also an ambassador for Women in Data, a nonprofit organization that focuses on increasing diversity in data careers.  Questions Alicia Answered in this Episode: What is Causal Impact and why do you want to use it? What’s so special about using offline campaigns...

Janos Perei is the User Acquisition Lead for Casual Gaming at Voodoo, a hyper-casual gaming developer and publisher based in Paris, France. Previous to Voodoo, Janos worked as a mobile marketer at Mercury Black. (P.S. Voodoo is hiring!) Questions Janos Answered in this Episode: What is the general sentiment at Voodoo about Apple’s privacy changes? Tell us about what Voodoo does and its newer casua...

Pablo Bereskyj is the Marketing Operations Manager for Etermax, an international gaming company headquartered in Buenos Aires, Argentina. Previously, Pablo worked in business intelligence and financial analysis at Acuris, The Mergermarket Group, and Debtwire. Questions Pablo Answered in this Episode: Did you have any fear or reservation about jumping into the gaming industry coming from a financia...

Grégoire Mercier is the CEO and founder of Addict Mobile, a leading marketing company for mobile apps based in Paris, France with offices in over 20 countries. Grégoire has been in the mobile app industry for 10 years, getting his start at Gameloft and eventually starting his own mobile games studio.  Questions Grégoire Answered in this Episode: What enabled you to be able to do marketing for game...

Today’s guest is Georgiana Ciobotaru, the Associate Director of Product at the meal-kit company HelloFresh. She started as an operations analyst and moved into product management before joining the digital product team at HelloFresh.  Questions Georgiana Answered in this Episode: Can you speak a little bit about the lateral moves in your career and how that’s helped you to progress? What recommend...

Fiona Lauredi is the Lead User Acquisition Manager at Gameloft, an established and leading mobile video games developer worldwide. She is based in Paris. Questions Fiona Answered in this Episode: What’s the biggest takeaway that you’ve gained in your experience working across gaming genres? What have you learned to put less emphasis on in your role as a performance marketer and what are the things...

Stephen Siegel is a User Acquisition Manager at Scopely, an interactive entertainment company and a leading mobile games publisher. He cut his teeth in the mobile gaming sphere at Machine Zone and hails from a background in math and economics.  Questions Stephen Answered in this Episode: You’ve been in the mobile gaming space for 4 years, how many different platforms and networks do you think you’...

Jean-François is the co-founder of Purchasely, a company based in Paris that helps apps grow their revenues by streamlining In-App Purchase integration. He is also the CEO and founder of 2 App à Z, a consulting firm specialized on mobile technologies. Jean-François was one of the first 500 developers of the iPhone developer beta program. He’s helped many companies build their first apps, and in 20...

Taylor Gobar is the Head of Growth at Bloom. Bloom is an app that provides you with tools to help you experience better sleep, reduced stress levels and a more relaxed lifestyle with our guided meditations, relaxing music, activities and mindful experiences. Questions Taylor Answered in this Episode: Was there something inside of you that made you want to move more in the direction of healthcare a...