Scott Covert

AppsemblyLine - The Salesforce ISV Podcast

Business EN ↓ 28 episodes

Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We'll share their stories, strategies, and hard-won lessons to accelerate your success. Whether you're just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the acti...

Author

Scott Covert

Episodes

Value-Driven Mindset with Adam Erstelle of Cyfuno Labs 11.07.2025 52:40

➡️ Summary ➡️ In this conversation, Adam Erstelle shares his journey of building Cyfuno Labs and its Teams Connector app for Salesforce. He discusses the challenges of bootstrapping, the importance of market validation, and effective marketing strategies. Adam emphasizes the need for constructive feedback and the significance of community engagement in the Salesforce ecosystem. He also touches on...

Listening to Customer Feedback with Jelle van Geuns of Cirra AI 13.06.2025 51:11

➡️ Summary ➡️ In this conversation, Jelle van Geuns, CEO of Cirra AI, discusses the inception and evolution of Cirra AI, a tool designed to automate Salesforce admin tasks. He shares insights on the challenges of bootstrapping versus fundraising, the importance of customer feedback, and strategies for acquiring customers. Jelle also reflects on his previous venture, Decisions on Demand, and the le...

Roast My Listing! Unlocking ISV LeadGen with Peter Ganza, the AppExchange Whisperer 06.06.2025 55:10

➡️ Summary ➡️ In this conversation, Scott and Peter Ganza, the AppExchange Whisperer, delve into the intricacies of optimizing AppExchange listings for better lead generation. They discuss the importance of focus in business, the significance of customer testimonials, and the need for effective visual elements in listings. Peter provides actionable insights on crafting highlights, managing reviews...