APAC's B2B Growth Podcast

Host Shahin Hoda chats with Ben Lipschitz, Managing Director at FoodByUs about how to sell and market technology products and solutions into industries that are considered traditional and have a low level of technology adoption.  Ben is co-founder and Managing Director of FoodByUs , an online marketplace that connects restaurants, cafes and caterers with hundreds of wholesale food suppliers. The o...

On today’s podcast, Host Shahin Hoda chats with Alex West, CEO at Swoop, about how B2B leaders can and should prepare their business for acquisition. Alex is the CEO of Swoop , an ASX-listed Australian-founded fixed wireless infrastructure provider looking to shake up the telecommunications landscape. Alex has over 20 years of experience in the Telco sector and has held senior management roles at...

Shahin chats with Cameron Buckley, Regional Director - APAC at Trustpilot, about the importance of review platforms, how they are helping B2B marketers build trust with their audiences and why there should be more attention from marketers in the region. Cameron Buckley is the Regional Director - APAC for Trustpilot, a Danish-founded online consumer reviews platform. In his role, Cameron is respons...

Shahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder.  Rory is the founder of Australian based B2B gifting company Hampers with Bite, which recently sold up to $28.3 million. Rory is also the founder of another successfully branded merchandise company called Promotions Warehouse, which specialises in B2B...

Shahin chats with Carlota Feliu Argila, Global Marketing Leader - 3D Printing & Digital Manufacturing at HP about how B2B marketers should approach marketing in Japan and Korea. Carlota is a B2B marketer based in Barcelona with experience in tech and innovation companies, from start-ups to large corporations. Carlota is now leading the Global Markets team at HP 3D printing, and overseeing the...

Shahin Hoda chats with David Fisher, a Sales Hall of Fame Inductee, Speaker, Author and Coach. They discuss how marketers should collaborate with the sales team to turn them into brand advocates for the business on LinkedIn. David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 9 books, including the best-selling  Hyper-Connected Selling  and  Networking in the 21st Century:...

In this episode, host Shahin Hoda chats with Jim Lenskold, President of Lenskold Group, about how marketers can calculate the ROI in their initiatives.  Jim shares some of the common mistakes that marketers make while determining ROI and advises to start at the bottom of the funnel before moving upwards.  During the conversation, he also talks about brand measurement, his ROI scenario planning fra...

In this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories. Cath has extensive experience in both B2B and B2C, working with 8 fortune 500 companies, running campaigns that have broken Guinness world records, has worked with some of the giants of our world such as Amazon and Microsoft -- and has been able to translate the excitement of liquor...

In this episode, host Shahin Hoda chats with Micah Gabriels, CEO at Mooven, a company building software solutions for traffic management to reduce the impact of construction and roading projects. They discuss how Mooven has transitioned from a word-of-mouth approach to a marketing-led growth plan, the challenges they've had along the way, how they've addressed them and what's next. Micah is an env...

In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling.  Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Ba...

In this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can successfully run account-based marketing in the APAC region. During the conversation, Lubaina mentions the factors that govern the kind of ABM strategy to use per country. She emphasises the importance of thought leadership and partnering-for-content as a...

​In this session, we discuss how to run a successful Account-Based Marketing pilot campaign.  ​We'll be covering: ​How to select your accounts  ​How to engage with sales ​How to approach orchestration and tactics ​What to report on  ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX. Join the Slack channel:...

In this episode, host Shahin Hoda chats with Hugh Macfarlane, Founder and CEO at align.me about how marketers should go about communicating their brief and requirements when working with agencies, freelancers and even internally. Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the gl...

In this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketing. Stephanie talks about ABM at Salesforce and the criteria she uses to determine the tiers of ABM an account should fall in.    She also advises marketers to think big, start small and move fast when executing their ABM strategy and shares some pra...

In this episode, host Shahin Hoda chats with Michael Levine, Head of Enterprise Sales for LinkedIn’s marketing solutions, about the five key trends shaping B2B marketing in Australia. During the conversation, Michael shares some interesting insights and statistics on how the composition of the buying committee has evolved, pointing out that almost 70% of all purchase decisions are influenced by no...

Host Shahin Hoda chats with Benny Ausmus, Founder at Big Change about how marketing leaders can get inspiration from their internal culture and project that into their marketing strategy to present a more genuine and authentic corporate image. Benny is the author of The Transformational Leadership Compass: A Dynamic Coaching System for Creating Big Change (TLC for short). Through simple, jargon-fr...

In this episode, host Shahin Hoda chats with Roshantha Pillay, Citrix Marketing Lead at Dicker Data, about Dicker Data's ABM initiatives and the kind of ROI she has seen from them. During the conversation, Rosh talks passionately about mindfulness and shares why it became the theme of Dicker Data’s next cyber-security ABM campaign.  Roshantha then concludes the discussion by advising marketers to...

In this episode, host Shahin Hoda chats with Darren Reid, Director of Marketing and Alliances at Interactive, about how organisations should manage the SDR role and when it should fall under the marketing team.  Darren also talks about how and why Interactive has MDRs (Marketing development representatives) and not SDRs during the conversation. He shares the origination of the MDR role at Interact...

In this episode, host Shahin Hoda chats with Taryn Williams, founder and CEO of WINK Models and  theright.fit , about the development of influencer marketing in the B2B space. As the founder of two multi-million dollar businesses, Taryn is a passionate and visionary leader, utilising technology to drive greater connectivity and fair outcomes for models and influencers across the media, marketing a...

In this episode, host Shahin Hoda chats with Nicholas Kontopoulos, APAC Regional Head of Growth Marketing at Adobe about how marketers can step into sales teams’ shoes and work towards achieving alignment with them.  As the Asia Pacific Regional Head of Marketing, Adobe DX Commercial, Nicholas harnesses over 25 years of professional experience, built across multiple industries and geographies.  Ni...

In this episode, host Shahin Hoda chats with Hayley Hopwood, head of growth at Stripe, ANZ, about how organisations can build a solid and effective outbound sales team.  During the conversation, Hayley defines the responsibilities of an outbound associate role unique to Stripe. She also talks about hiring best practices, the challenges she faced while building a sales team in Australia, the OBA ca...

In this episode, Shahin chats with Andrei Zinkevich, Co-founder of Fullfunnel.io about how he approaches ABM initiatives and how, in some cases, he and his team are able to execute some of these campaigns with really tight budgets. Andrei lives and breathes B2B marketing since 2007. He is the founder of Fullfunnel.io  (full-funnel account-based marketing operations for B2B tech companies) and ROIp...

In this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can take to create compelling research-based content. Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media , an award-winning 40-person digital agency in Chicago. Over the past 20 years, he has provided digital marketing advice to...

In this episode, host Shahin Hoda chats with Bev Burgess, Senior Advisor at ITSMA, about key trends in the account-based marketing domain and its changes in the last four years.  During this conversation, Bev shares valuable insights on the differences between account management and executive management. She also talks about how marketing to accounts is not the same as ABM.  The discussion conclud...

ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX. ​In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.  ​We'll be covering: ​Who you’ll need on board from the company ​Finding your sales partner ​Clearly outlining your ICP & the accounts your target...