APAC's B2B Growth Podcast

Shahin sits down with Mark Tanner, the Co-Founder of Qwlir, a document design and automation tool for sales teams, to better understand how can sales teams better design and present their proposals. We're all looking at ways that we can improve sales and sales processes. We try a little hack here, a bit of tweaking there, but one of the areas that can still be quite obsolete in businesses is the p...

In this episode, we sit down with Lemma Khalek, Head of Sales and Marketing at Uptick, to discuss how she leveraged LinkedIn to grow Uptick's inbound monthly leads. LinkedIn has become a game-changer when it comes to B2B marketing. You'll hear about the mistakes and successes, where you should start with LinkedIn Ads and how to optimise your campaigns over time. Lemma Khalek is B2B marketer helpin...

Understanding that your marketing should focus both on building a brand and driving sales through performance marketing is crucial. In this episode, we sit down with Boden Westover, Vice President of Brand and Communication at Catapult, to discuss why you should focus on both brand and performance marketing, how they do it at Catapult, and how should you measure the two. A lot of businesses are fo...

Shahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video. Shahin & Nick dive deep into the current state of video, and how the 2nd wave of digital video is emerging. They discuss how the fundamental ways organisations create video and how consumers interact with said video are changing. Nick is an entrepreneur, an experienced stra...

Customer Experience (CX) is impacting all aspects of business, marketing is no exception. Shahin Hoda, Founder of xGrowth is joined by Mark Cameron, CEO of W3.Digital, Lisa D'Amico, Founder of Differentiate & Lisa Stark, Director of Prophecy Marketing. They discuss how CX is impacting the marketing industry and what you should be doing to further align yourself with your customers. Join the Sl...

Have you heard people talking about Account-Based Marketing (ABM) by the water-cooler? Maybe you read about it on a blog, or even heard about it on a podcast? You might know Account-Based Marketing is around but has anyone been able to give you a succinct definition of what it is, and more importantly, can it help me? In this episode the Australian Marketing Institute's Victorian State Chair, Nina...

Shahin Hoda talks to Catapult's Marketing Director Boden Westover, Pointer Remote Roles Founder Jo Palmer and Who Gives A Crap's Growth Manager Tim Baxter about managing remote teams and promoting remote work culture. We’re all working remotely now, and it made us wonder -- Is this going to be the new norm? Well, maybe not in all industries, but we’re seeing more and more companies taking the idea...

In this episode, Shahin and Alex go through some of the Growth Colony community's questions regarding B2B. We tackle when revenue marketing clashes with sales, does every marketing dollar need to be tied to ROI and how to plan a B2B strategy during COVID-19. Join the Slack channel:  https://growthcolony.org/slack

Shahin Hoda talks with the CEO and Founder of Avaana, Rohan Pardasani, about how Avaana has managed to pivot from their core services because of coronavirus and develop new offerings for their customer base. Avaana helps everyday Aussies book health and well-being services with ease, but when COVID-19 hit (and customers stopped booking allied health services) they realised they needed to test some...

At the start, the concept of going niche and servicing a smaller number of companies sound counterintuitive. The first thing that comes to a founder’s mind is “but we will be missing out on a lot of opportunities”. That was a challenge our guest for this episode overcame many years ago and the results have been amazing. In this episode, Steve Psaradellis, Founder and CEO of Teba, talks about how n...

Toilet paper has become one of the hottest topics of the year! So we decided it was about time to chat about toilet paper and what is happening in the health & hygiene space. Tim Baxter, Senior Growth Marketing Manager joins us for a fireside online chat about everyone’s favourite topic of the moment… Toilet paper. Join the Slack channel:  https://growthcolony.org/slack

What is the best way to set up and leverage your analytics for your SaaS business? And how do you even start to track these points of data? There are so many reasons why an effective analytics structure is essential for a SaaS business. It will help you refine your user activation, where the worst churn may be hiding, help segment your customers, highlight the most profitable ones and so much more...

By now you've heard it over and over again, we're in strange and uncertain times. That's why we decided to sit down and speak to Martin Cooperwaite, Co-founder and Director of Kiandra, a software powerhouse in Melbourne, Australia. Martin's been running Kiandra since 1995 and has gone through two other downturns all while growing the company to almost 100 people strong. Join the Slack channel:  ht...

Are partnerships part of your growth engine? Shaun Sumaru, Founder & CEO of CarDeals2Me thinks they have to be! He has leveraged partnerships to grow from a small team in Melbourne with an MVP to a product that spans Australia, New Zealand and Canada with an international team. He's ready to share with Growth Colony community how he leverages partners to unlock exponential growth. Plus how he...

In this episode Growth Colony host, Shahin Hoda speakers with three founders on their biggest mistakes growing and scaling their businesses. He sits down with Aaron Smith, Founder of KX Pilates, Fiona Boyd, Co-Founder & CEO OF EdSmart and Omer Molad, Co-Founder & CEO of Vervoe. They chat about their journeys and the multiple mistakes that have made while establishing successful internation...

When you're trying to put your B2B marketing budget together, some investments are very obvious. You can easily calculate how much you're going to spend on online ads, how much printing a banner is going to cost, or what will be the fees of an agency you've decided to work with. But there are a few other costs that are a bit harder to identify early on and could creep up on you in the middle of ru...