Ann Kroeker, Writing Coach

In chapter 7 of On Being a Writer, my coauthor Charity Singleton Craig highlighted what L.L. Barkat calls the “Fifteen Years of Writing for Your Grandmother Rule” (On Being a Writer, 86). Charity included this excerpt from Barkat’s book Rumors of Water: It is not uncommon for writers to seek a large audience too early […]

As you go about the work of writing, and the business of writing, don’t forget to study the craft of writing. Find ways to continually learn and improve. A lot of writers feel a strong urge to enter an MFA program to do this. If you feel compelled to pursue that, by all means, research it and see if that’s the right next step for you. But what I’m suggesting is you set out to invent a kind of self...

In episode 86, we discussed first steps you can take to launch your social media presence. I suggested you could start simple and slow by establishing a bare-minimum presence at each of the big social media platforms. I encouraged you to secure your avatar, your handle, your username—ideally using your author name—and fill out your […]

When people talk about building a platform, they often think immediately of social media. I suppose it’s because the word “platform” is often used to describe them: Facebook is a social media platform, Twitter is a social media platform. It’s referring more to the technology that makes it possible for that service to run. But […]

There’s a proverb that says “The best time to plant a tree was 20 years ago. The second best time is now.” It’s true of so many things, isn’t it? We would be in such a different place if only we had started years ago. Building a platform might feel a little bit like that, […]

Last week I volunteered to serve at a speech and debate tournament for junior high and high school students. One of the women I served with asked if I thought writers were expected to speak more than ever before, whether through all the video options that are popping up like Facebook Live, or in person […]

At a writing conference a few years ago, I attended a panel discussion that included acquisitions editors from several publishing houses and a couple of literary agents. I’d been wanting to meet one of the agents, so after the session, I stood in line to introduce myself. I told him I was a writing coach working with several authors who were developing book proposals. These authors had questions a...

It’s that time of year when everyone is working on their annual business plans, intentions, resolutions, habits—or even big, hairy, audacious goals, those BHAGS. Or “stretch” goals. A lot of writers are thinking through their goals for the year ahead. You may be measuring and drawing out calendar grids in your bullet journal or shopping for a bright, new, fresh yearly planner. You’re organizing an...

Last time we talked about our writing as a gift to the world, but our writing can be a gift in a more specific, focused way when we write for individuals we know and love. When our writing is sent out to the world, it's usually enjoyed by one reader at a time, so in a way, all of our writing is for individuals. What I mean here is you can sit down and write for someone in particular—an individual...

In this season of giving, it seems apt to talk about our writing as a gift. "Hold on, now," you say. "I was kinda hoping to make some money at this whole writing gig, so are you saying we have to give our words away?" Whether we're paid or not, isn’t viewing our words as a gift…isn’t that how we begin the process of connecting with people? We toil over our message and send off something for a read...

When building a platform, we might be told to build our email list or increase our social media numbers, so we're tempted to do a lot of things maybe before we’re ready—some people advise writers to buy a bunch of Twitter followers or set up an Instagram account even if we don't like taking pictures. We get so busy trying to follow somebody else’s plan, we forget that before any of those steps, we...

This week I want to encourage you to dip into memories and memoir. Even though this veers from the more obvious platform series we’ve been in, it may, eventually, reveal more about who you are and what you want your platform to be about. I believe it’ll be time well spent. Think back to an […]

Last week on my blog I shared an excerpt from Mary Pipher’s book Writing to Change the World: I left it up to readers to decide what it meant for them, but I did hope her thoughts would encourage us to listen closely, to realize the power of our words, and then, when we choose to use them, to use our words well and use them for good. The Power of Poetry On Friday, I wrote a post for Tweetspeak Poe...

Your writing platform will have a lot of elements, but it starts with you, the writer, and what you’re about or what’s your thing, your topic, your niche. We’ve talked about establishing an online home, because you want to have a place to welcome people who are searching for your niche or your name. When people arrive, they should have some idea of your focus. “Ah, I see that Alice Author writes a...

If you’re writing nonfiction, you’re probably trying to zero in on a category or topic that you’d like to write about and be known for. You’re trying to find your focus. If you haven’t already been exploring the possibilities by writing blog posts or articles, you’ve probably had some inkling. If not, look for clues. When you’re leafing through a magazine, what articles catch your eye? What do you...

  Back in 2004, I was on the phone with my publisher and he told me I should start a blog. "It’s what authors are doing," he said. So, I tried to figure it out. I started learning about blogs and paid particular attention to the sub-category of mom-bloggers because my first book was for moms and it felt like the right world to run around in. Rather than using the mom’s name in association with the...

  Let’s say you send a query letter to a magazine or a book proposal to an agent. She reads it through and feels there’s potential—it looks like there’s a match between you and her publication or agency. What’s the next thing she’s going to do, most likely? Google you. She’s going to type your name into a search engine and then click around the links that come up. "Let’s see what we can find out a...

Last weekend I presented a breakout session at a writing conference. I arrived in time to register and had a snack before the opening session, then headed into the auditorium with my plum-colored backpack, a rather chunky bag I take everywhere. It serves as my mobile office, so it’s filled with a wide range of […]

The following is an excerpt from On Being a Writer: 12 Simple Habits for a Writing Life That Lasts, a book I coauthored with Charity Singleton Craig, published by T. S. Poetry Press. This is from Chapter 10: Plan, and explains, briefly, why I decided to be a little more intentional about having some kind […]

Once upon a time... In the beginning… Call me Ishmael... Four score and seven years ago our fathers brought forth on this continent, a new nation... Beginnings are inevitable, but good beginnings—are essential. And challenging. We’re told we must hook the reader in the first few words and that effective introductions will make or break our story, our message. We need the attention grabber, and we’...

Since I was in my teens, I’ve browsed the library shelves that hold the books about writing. It’s an ongoing, casual approach to professional development, as I head out with one or more books to at least skim if not pore over. I figure even if some of the material is similar to other books […]

  Last week, I encouraged listeners to try out Raymond Chandler’s writing approach to avoid resisting the work of writing and, perhaps, to write inspired: Two very simple rules, a. you don't have to write. b. you can't do anything else. (154 Selected Letters of Raymond Chandler) How did it go? Chandler freed us to look out the window or stand on our heads or writhe on the floor. But during the tim...

I saw a quote going around Facebook among writing friends that shows a line drawing of a woman leaning over a typewriter. Above her, it says, "Nothing makes me want to clean, cook, fold laundry, daydream, or nap like having a writing deadline." Sometimes that kind of non-writing activity frees my mind to come up with a great idea; but much of the time, I’m doing those things to avoid the work of w...

Today I’m leaning on Olympic marathoner Meb Keflezighi's goal-setting strategies to help us set good writing goals. They’re pretty close to SMART goals, but I like these examples from Meb’s running experience. It starts with this: A good goal has personal meaning. Meb points out that no one gave him a goal or forced a goal onto him. No one said, “You have to win the 2014 Boston Marathon” or “You h...

In episode 64 I shared reasons to go ahead and open up about your project. After listening to some of the benefits, you might have wondered why we wouldn’t always talk about our projects with people. Why not take advantage of that great input and the energy and fun of collaboration and developmental input? Why […]