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Last week, I touched on the business trifecta: business strategy, brand strategy & marketing strategy. This week, I'm diving further into why you need a business strategy and the questions you need to answer for your business that will guide you in creating a solid business strategy. INSIDE THIS EPISODE 🖤 Business Strategy Defined 🖤 Questions to Ask Yourself 🖤 Why Business Strategy is Important...

The trifecta of business...having a business strategy, brand strategy & marketing strategy. You cannot simply skip to the marketing strategy if you haven't figured out the first two in the line up. Tune in to find out how and why you need to have these 3 strategies. And also which has to come first before the others can be strategized. INSIDE THIS EPISODE 🖤 Why the 3 Strategies 🖤 What Strategy C...

I'm spilling the beans on why I recently deleted my entire email list. Tune in to listen and find out why it's important to not only grow your list but why you need to manage your list as well! INSIDE THIS EPISODE 🖤 Why I Deleted My Entire List 🖤 How to Delete a Cold List 🖤 How to Manage Your List RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site...

A morning routine changed my life. And I know it will change yours. Tune in to find out the why behind having a morning routine and then start crafting your own! INSIDE THIS EPISODE 🖤 Why a Morning Routine 🖤 How to Create a Morning Routine 🖤 What to Include in a Morning Routine RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising...

Wrapping up the Website Page series with perfecting your Contact page on your website. Your contact page is a vessel that can jump-start your sales funnel. It's necessary for all websites, regardless of what you may or may not offer. Tune in to find out what needs to be included! INSIDE THIS EPISODE 🖤 Why Your Contact Page Matters 🖤 What to Include 🖤 Why You Should Include Specific Things RESOU...

The non-sexy parts of your website are one of the most important parts of your website: the legal pages. These are made up of your Privacy Policy, Disclaimers, Disclosures and your Terms & Conditions. Tune in to this episode to learn all about these super important pages of your website! INSIDE THIS EPISODE 🖤 The Sexy Stuff of Your Website 🖤 Legal Sections to Include 🖤 Why It's Important RESOUR...

PODCAST EPISODE SYNOPSIS Your offerings page (or services pages) is a place for you to share what it is that you sell/offer. It's comprised of 8 areas of focus that allow you to drill down and speak to the solution you offer. Tune in to hear how to setup an ideal offerings page that will attract your ideal client & offer the solution they are seeking. INSIDE THIS EPISODE 🖤 The Anatomy of an Offer...

PODCAST EPISODE SYNOPSIS Your about page is a glimpse into you through your ideal customer's eyes. It needs to tell their story through your story. Press play to find out what I mean and learn the key components needed on your About Page that will better speak to your ideal customer. RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertis...

The most important sections of your website homepage include the following: introduction section, offerings section, about section, newsletter sign-up section, and finally an "extras" section. Tune in to find out the key components to each of these website homepage sections & get to updating your homepage ASAP so you'll better attract your ideal client! INSIDE THIS EPISODE 🖤 The Anatomy of a Home...

I'm celebrating 7 years of podcasting!!! And sharing 8 things I wish I had done differently at the very beginning of this business. Tune in to hear those things! Are you still doing them?? BGC ANNOUNCEMENTS * Welcome to the 369th episode of the Boss Girl Creative Podcast!! Today's topic is all about 8 things I wish I did differently at the launch of this business. Plus I'm celebrating 7 years in p...

I'm sharing an exclusive sneak at the first chapter in my new book, Pillars & Purpose: How to Build a Business That Works for You now available to purchase through the BGC website & Amazon! BGC ANNOUNCEMENTS * Welcome to the 368th episode of the Boss Girl Creative Podcast!! Today's topic is an exclusive sneak - the first chapter of my new book, Pillars & Purpose: How to Build a Business That Works...

Do you have a plan for the slow seasons of your business? In episode 367, I share tips on what you should focus on during those slow seasons, that will keep you moving yourself and your business forward. Tune in! BGC ANNOUNCEMENTS * Welcome to the 367th episode of the Boss Girl Creative Podcast!! Today's topic is all about how to maximize your time during a slow season. * Want a direct link to the...

We are quickly approaching the end of the first half of the year and the beginning of the second half of the year. Which means it's the perfect time to schedule your mid-year review. Take a listen to this episode to find out the questions to consider asking yourself & why it's important to check back in with yourself. INSIDE THIS EPISODE 🖤 Questions to Ask for Mid-Year Review 🖤 Why a Mid-Year Re...

Fear - it can be debilitating. Fear of failure but also fear of success (yes...some of us can stay crushed in fear of success). It can lead to stress and anxiety and take you down a path that's hard to climb back out from. Tune in to this episode to hear how you can find freedom from fear. Fear held me back for a long time related to my new book (which is now available to purchase!) and I talk abo...

Are you using Pinterest in your marketing strategy? It's a great source of potential new customers and could be a great asset to your business. Tune in to this episode to hear my Pinterest tips and ideas on how to make it work for you. BGC ANNOUNCEMENTS * Welcome to the 364th episode of the Boss Girl Creative Podcast!! Today's topic is all about Pinterest tips. * Want a direct link to the podcast...

If you aren't familiar with the process of setting up a sales funnel, you are in luck! This episode walks you through my own sales funnel for my upcoming book launch. I go step-by-step as to what, why and how of my sales funnel + the tools I'm using to make it all happen! Tune in! BGC ANNOUNCEMENTS * Welcome to the 363rd episode of the Boss Girl Creative Podcast!! Today's topic is all about the pr...

Your content strategy matters. Period. The end. Well, not the end. If you're new to business or maybe you've been trucking along for awhile but you're feeling like you just don't know what you should be doing, this is the episode for you. And it starts with clarity. Tune in to find out why! BGC ANNOUNCEMENTS * Welcome to the 362nd episode of the Boss Girl Creative Podcast!! Today's topic is all ab...

Your email list is one of the few things you have complete control over in the online digital world (your website is the other). So it's imperative that you have some kind of email strategy in place so that you can communicate with those that say "yes! sign me up!". Whether that's weekly, bi-monthly or monthly, it's important to communicate because the people on your list have signaled loud and cl...

Your mindset is one of the most powerful tools you yield for yourself. Every day you have the power to choose a growth mindset or a fixed mindset. Tune in to this episode to learn how to yield your own super power - your mindset! BGC ANNOUNCEMENTS * Welcome to the 360th episode of the Boss Girl Creative Podcast!! Today's topic is all about why mindset matters. * Want a direct link to the podcast f...

Part of running a business means that we need to be mindful of the moments, big or small, that are wins for us. And we need to set aside "time" to celebrate those moments instead of moving on to the next goal or milestone. Tune in to this episode to learn the importance of celebrating you! BGC ANNOUNCEMENTS * Welcome to the 359th episode of the Boss Girl Creative Podcast!! Today's topic is all abo...

This is your sign that you should focus on some spring cleaning tasks for your business. With my recent website hack, I've been working through all the things I traditionally do in a website audit but now with a huge magnifying glass. What I thought was "good" really wasn't (hello hackers) and now I've got tools in place that will *hopefully* prevent issues in the future. Tune in to this episode t...

Selling comes with the territory when you own & run a business. Without sales, you legit don't have a business. In today's episode, I'm chatting about learning to sell a little bit differently that will set you apart and make things a bit easier when it comes to making money. Tune in! BGC ANNOUNCEMENTS * Welcome to the 357th episode of the Boss Girl Creative Podcast!! Today's topic is all about se...

Do you have a funnel setup? Are you familiar with funnels? I think a better question is, if you are familiar with funnels, are you intentional with your funnels? Tune in to this episode to learn more about why funnels matter. BGC ANNOUNCEMENTS * Welcome to the 356th episode of the Boss Girl Creative Podcast!! Today's topic is all about why funnels matter. * Want a direct link to the podcast feed?...

I don't know why this is, but they just don't tell you everything you need to know about running a business. There are so many vague strategies that exist that just leave you feeling like you want to pull your hair out. Why are the most important parts just left out of the tutorials?? Tune in and let me spill the tea for you. BGC ANNOUNCEMENTS * Welcome to the 355th episode of the Boss Girl Creati...

It shouldn't all be hard - running your business. It should be easy, but a lot of the times we make it hard because of other people's rules. But this is your business, your rules. Tune in to listen to some tips for creating a business your way. BGC ANNOUNCEMENTS * Welcome to the 354th episode of the Boss Girl Creative Podcast!! Today's topic is all about your business, your rules. * Want a direct...