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Is your website organized? Does it flow & function for your ideal customer? Tune in to learn more about the things to consider when organizing your website. INSIDE THIS EPISODE 🖤 Why Your Website Needs to Flow & Function 🖤 What Makes Up Your Website Pages 🖤 Why It Matters RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees...

From stranger to customer to loyal fan, the customer journey is an important one. With touchpoints involved at each step, it's important to understand the process involved so you can turn a stranger into a customer and then a loyal fan. Tune in to learn more about this process! INSIDE THIS EPISODE 🖤 What is a Customer Journey? 🖤 What are the Steps Involved? 🖤 How to Craft a Customer Journey RES...

Feeling like you need help tackling all the things? Are you drowning in your never ending to-do list? Time is finite. Create a strategy that makes it feel infinite. Tune in to learn all about creating batch days and make it part of your business strategy. Take back your time! INSIDE THIS EPISODE 🖤 What is a Batch Day? 🖤 Why Are Batch Days Important? 🖤 Creating a Batch Day Strategy RESOURCES MEN...

Pricing is a sticky subject for a lot of people. While some think it's straightforward, others feel that it's not. I'm here to say that there are 5 must have elements that should make up your pricing & then suggestions on how to handle the parts that aren't so straight forward. Tune in! INSIDE THIS EPISODE 🖤 What Makes Up Pricing 🖤 How to Determine Your Pricing 🖤 Is Worth Involved in Pricing? R...

Finding yourself entering into a period of less busy in business? This episode is for you! Learn how you can plan to stay proactive during your off season that will help you reduce stress during your busy season! INSIDE THIS EPISODE 🖤 How to Make the Most of Your Off Season 🖤 Steps to Take During Your Off Season 🖤 How to Be Less Stressed During Busy Season RESOURCES MENTIONED **Some links below...

Without purpose, your business has zero foundation. Without pillars, your business has zero structure. Tune in to find out why pillars and purpose matter in business. INSIDE THIS EPISODE 🖤 Why Purpose Matters 🖤 Why Pillars Matter RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain product...

Your client's experience should be something that sits at the top of your "this is important for my business" list. It's what can take you and your business to the next level. It's what turns clients into raving fans which means more referrals and sales for you. Tune in to see how you can elevate your client experience. INSIDE THIS EPISODE 🖤 The 3 Steps to Elevating Your Client Experience 🖤 Why...

Are you making any of these business mistakes? If you are, you need to stop what you're doing and immediately course correct! Tune in to listen to the mistakes so that you can continue you forward progress in your business! INSIDE THIS EPISODE 🖤 Are You Making These Business Mistakes? 🖤 Why You Need to Stop RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for...

Having a standard operating procedure (SOP) is imperative if you have any kind of growth goal in your business. It helps you streamline your processes by creating a step-by-step process for the most important parts of your business. Tune in to hear the various SOPs that you need in your business. INSIDE THIS EPISODE 🖤 What are SOPs? 🖤 Why Are SOPs Important? 🖤 The SOPs You Need In Your Business...

Brand storytelling is not just about your origin story. It's also about the micro-stories: the stories that include your client experiences, your transformations, your values, etc. Tune in to hear the micro-stories that need to be infused into your overall brand story. INSIDE THIS EPISODE 🖤 Stories You Need to Tell 🖤 Why You Need the Mini-Stories 🖤 How to Add These Stories to Your Brand RESOURC...

Is your story infused within your business/brand? Have you taken the time to write out the long version, so you know how to tell the short version (the elevator pitch)? Tune in to hear the questions that will help you infuse your story into your brand. INSIDE THIS EPISODE 🖤 What Would Your Brand Be If...? 🖤 Questions to Answer 🖤 The Importance of Your Origin Story RESOURCES MENTIONED **Some lin...

This week I'm sharing 12 marketing habits that every small business owner needs to have. Tune in to find out what you might be missing in your marketing game! INSIDE THIS EPISODE 🖤 12 Marketing Habits You Need 🖤 Why You Need These Marketing Habits RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking...

How do you know if you have a strong brand or not? In this week's episode, I'm talking about the elements & metrics that make up a strong brand. I've got a myriad of questions for you to answer to figure out where you are strong and where you need improvement. Never forget that it ALWAYS begins with your why, what & who! Tune in! INSIDE THIS EPISODE 🖤 Elements of a Strong Brand 🖤 What You Can Tr...

This week, I'm wrapping up the business trifecta series with why you need a brand strategy. Brand strategy is the character or personality of your business. It's how you communicate your business values and what makes you different. Tune in to hear the 8 steps of working through creating a brand strategy for yourself! INSIDE THIS EPISODE 🖤 Brand Strategy Defined 🖤 The Steps to Curating a Brand S...

This week, I'm continuing the business trifecta series with why you need a marketing strategy. I walk you through the phases of creating the foundation to your marketing strategy and then guide you through a blueprint of next steps. INSIDE THIS EPISODE 🖤 Marketing Strategy Defined 🖤 The Phases of Crafting a Marketing Strategy 🖤 Why Marketing Strategy is Your Megaphone RESOURCES MENTIONED **Some...

Last week, I touched on the business trifecta: business strategy, brand strategy & marketing strategy. This week, I'm diving further into why you need a business strategy and the questions you need to answer for your business that will guide you in creating a solid business strategy. INSIDE THIS EPISODE 🖤 Business Strategy Defined 🖤 Questions to Ask Yourself 🖤 Why Business Strategy is Important...

The trifecta of business...having a business strategy, brand strategy & marketing strategy. You cannot simply skip to the marketing strategy if you haven't figured out the first two in the line up. Tune in to find out how and why you need to have these 3 strategies. And also which has to come first before the others can be strategized. INSIDE THIS EPISODE 🖤 Why the 3 Strategies 🖤 What Strategy C...

I'm spilling the beans on why I recently deleted my entire email list. Tune in to listen and find out why it's important to not only grow your list but why you need to manage your list as well! INSIDE THIS EPISODE 🖤 Why I Deleted My Entire List 🖤 How to Delete a Cold List 🖤 How to Manage Your List RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site...

A morning routine changed my life. And I know it will change yours. Tune in to find out the why behind having a morning routine and then start crafting your own! INSIDE THIS EPISODE 🖤 Why a Morning Routine 🖤 How to Create a Morning Routine 🖤 What to Include in a Morning Routine RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising...

Wrapping up the Website Page series with perfecting your Contact page on your website. Your contact page is a vessel that can jump-start your sales funnel. It's necessary for all websites, regardless of what you may or may not offer. Tune in to find out what needs to be included! INSIDE THIS EPISODE 🖤 Why Your Contact Page Matters 🖤 What to Include 🖤 Why You Should Include Specific Things RESOU...

The non-sexy parts of your website are one of the most important parts of your website: the legal pages. These are made up of your Privacy Policy, Disclaimers, Disclosures and your Terms & Conditions. Tune in to this episode to learn all about these super important pages of your website! INSIDE THIS EPISODE 🖤 The Sexy Stuff of Your Website 🖤 Legal Sections to Include 🖤 Why It's Important RESOUR...

PODCAST EPISODE SYNOPSIS Your offerings page (or services pages) is a place for you to share what it is that you sell/offer. It's comprised of 8 areas of focus that allow you to drill down and speak to the solution you offer. Tune in to hear how to setup an ideal offerings page that will attract your ideal client & offer the solution they are seeking. INSIDE THIS EPISODE 🖤 The Anatomy of an Offer...

PODCAST EPISODE SYNOPSIS Your about page is a glimpse into you through your ideal customer's eyes. It needs to tell their story through your story. Press play to find out what I mean and learn the key components needed on your About Page that will better speak to your ideal customer. RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertis...

The most important sections of your website homepage include the following: introduction section, offerings section, about section, newsletter sign-up section, and finally an "extras" section. Tune in to find out the key components to each of these website homepage sections & get to updating your homepage ASAP so you'll better attract your ideal client! INSIDE THIS EPISODE 🖤 The Anatomy of a Home...

I'm celebrating 7 years of podcasting!!! And sharing 8 things I wish I had done differently at the very beginning of this business. Tune in to hear those things! Are you still doing them?? BGC ANNOUNCEMENTS * Welcome to the 369th episode of the Boss Girl Creative Podcast!! Today's topic is all about 8 things I wish I did differently at the launch of this business. Plus I'm celebrating 7 years in p...