And So...

Feeling the summer slump? You're not alone. In this episode, I'm pulling back the curtain on what my farm stand has taught me about marketing over the past six weeks—no funnels, no formulas, just real-life strategy that started with a couple of Facebook Marketplace listings and turned into repeat customers, word-of-mouth magic, and a three-figure week. From why relevance beats volume to the power...

This week, I'm sharing a real-time glimpse into what it looks like when something clicks — when your business starts to connect in a way you can feel. The farm stand is only a few weeks old, but the response? Immediate. Loyal. Deep. It's reminding me of something I've always believed but hadn't felt this strongly in a while: the best brands don't sell — they make you want to join the club. I'm tal...

Instagram hasn't exactly been pulling its weight lately—and after months of watching the needle barely move, I'm making a shift. In this episode, I'm walking you through my latest experiment: a story-driven strategy inspired by content creator Sarah Snow. We're talking bold hooks, visual storytelling, and why one reel a week  might  be enough to finally see traction. Plus: what's working (and not)...

Hey, hey — welcome back to the show. Today is a  very  special episode, because we're celebrating 10 years — yep, a full decade — of this podcast. And if you've ever wondered what it  really  takes to show up for something week after week for 525-ish weeks… this is the episode. I'm pulling back the curtain on how it started, what almost made me quit before I even launched, and the one person who's...

So I wasn't planning on pulling a business lesson out of my garden this week… but here we are. This episode started as a house update and a chat about summer reading and YouTube stats — and somehow ended with me sitting on the floor of a storage container, feeling completely ripped off by a gardening educator I  thought  was original. Spoiler: she wasn't. And I've got the 2007 notebook paper to pr...

This week, I'm taking you behind the scenes of one of the most emotionally chaotic, logistically packed, spiritually sobering 48 hours I've had in a long time — but what anchored me through it all? A single sentence from a U.S. Olympian on  Top Chef , of all places. It stopped me in my tracks and gave me the business pep talk I didn't know I needed:  pressure is a privilege . So in this episode, w...

Got hit with a surprise charge and thought, no biggie—I'll just ask for a refund. What followed? Five emails, a survey, and a whole lot of  no thanks . In this episode, I'm breaking down the hoops Rise Guide made me jump through and why that kind of customer service is a brand reputation killer. If you sell anything online, you need to hear this. RESOURCES MENTIONED NOTE: Some links below contain...

Quick and gritty update before I hit the road — I'm headed to Colorado, my garden's exploding, and oh yeah, business is throwing curveballs left and right. From audits and attorneys to hitting 1K on TikTok, I'm walking you through the real stuff: what's working, what's frustrating, and why your paper trail might just be your best business asset. RESOURCES MENTIONED NOTE: Some links below contain a...

Feeling stuck in a season that's just… a lot? This week, I'm sharing the behind-the-scenes of a wild work stretch, falling (literally), and the real question I'm asking to stay grounded: What's right for me  right now ? If you've been second-guessing your next move, this one's for you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn ad...

If you've been feeling like you're carrying too much and still not doing enough—you're not alone. This episode is a real-time snapshot of what it looks like to juggle a packed life and still choose softness over self-criticism. I'm sharing updates on my trays journey (almost done!), content strategy progress, garden harvests, and the house build… but more importantly, I'm naming the overwhelm and...

Trying to manage content for multiple brands without losing your mind? In this episode, I'm sharing how I'm using ChatGPT and Trello to run  three  brands with more ease and less chaos. From my content framework to behind-the-scenes systems, this is your peek into what's working, what's not, and how I'm staying (mostly) sane through it all. RESOURCES MENTIONED NOTE: Some links below contain affili...

Hey friend! In today's episode, we're going all-in: book recs, blooming sunflowers, growing pains in business, and a tough decision I had to make as a boss. I'm sharing real talk about letting someone go, content growth updates, and where I'm at with the 5-day email challenge that's gonna help you build your own freebie funnel. Let's unpack all the layers together. RESOURCES MENTIONED NOTE: Some l...

This week, I'm taking you behind the scenes of a brand breakthrough — thanks to ChatGPT. From refining my niche to mapping out content pillars and uncovering my ideal audience, this is the real talk on how AI helped me get clear (and why it might help you, too). Oh, and there's a tech rant or two. Let's dive in. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a w...

Struggling to stand out online? It's not your niche—it's your clarity. In this episode, I'm sharing real talk on what it actually takes to find your place online, why niching down doesn't mean boxing yourself in, and how to show up in a way that feels true to  you . Plus, updates from the garden, the barndo build, and what I've been reading lately. Let's dig into the good stuff. 🌱 RESOURCES MENTI...

You're not annoying — you're remindable. In this episode, I break down why sharing your offers often isn't spam, it's strategy. Inspired by a viral reel (and 4 emails from Old Navy), I'm giving you a pep talk on showing up, being seen, and marketing like a pro — even to friends and family. Don't fail because you're afraid to share. RESOURCES MENTIONED NOTE: Some links below contain affiliate/refer...

This week, I'm getting real about Instagram's latest changes, what it means for creators + small business owners, and why betting everything on one platform is just plain risky. I'm sharing what changed on Instagram and how it's impacting creators; why building across  multiple platforms is non-negotiable; how I'm compounding my content for more reach with less burnout and a peek into my updated b...

I traveled by myself and I survived. I just returned from my Spring Round Top buying trip and it was the first time to do it solo in close to 10 years. I've done day trips by myself when I first started going, but I've never traveled by myself for a week. And I learned some things about myself. Tune in. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for th...

I was chatting with a friend the other day and mentioned a few not-so-nice comments I got recently on TikTok and YouTube. She kind of shrugged and said, "Well, you  do  live your life online," and that really stuck with me. Running a business online is already hard — the pressure, the visibility, the vulnerability. Add unkind or straight-up mean comments on top of that, and no wonder so many of us...

We are back in some uncertain times right now. And then add on top of that, social media not working like it used to. It's like a Texas tornado out there – juking the high winds, trying to find a footing that anchors you for growth. In these uncertain times, make sure you're employing these business strategies for growth. Tune in! RESOURCES MENTIONED NOTE: Some links below contain affiliate/referr...

One thing that I've seen with my own two eyes (for myself and with my husband), is that we often struggle understanding the difference between joy & happiness. And with that struggle & lack of understanding, we compromise ourselves seeking one over the other. Because one is short-lived and can be easily obtained. Tune in to hear why there's a vast difference & which one we should be seeking. RESOU...

It started with trying to name my newsletter for The House of Sugar Creek brand. I tried Google, but wasn't feeling inspired, so then I tried ChatGPT and the results of that actual experience blew my mind & I'm taking you to church with ChatGPT in this episode. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by adverti...

I've been testing my compounding interest theory for almost a month at this point. And there's this fairly new thing on Instagram called Trial Reels. I've seen a few creators in my Reels feed implying they can teach me the secret sauce, but they want $97 to do so. And then someone shared how they were using it, so it made me curious if I could also use it. Tune in to hear all about it! RESOURCES M...

Never in my life, did I think talking about cutting a cord on a vintage lamp and using rechargeable light bulbs in said lamps, will make me go viral on the internet. Yet here we are. Tune in to hear this wild story + a little bit of imposter syndrome reminders (to kick it to the curb when an episode flairs). RESOURCES MENTIONED   NOTE: Some links below contain affiliate/referral links. It is a way...

In 2021, I was late night scrolling IG & spotted my friend group celebrating one of our friend's birthdays at a roof top pool in Dallas. I wasn't invited. I wasn't even told about the get-together. I was crushed & cried myself to sleep that night. Find out why I've got a different mindset now…hit play. RESOURCES MENTIONED   NOTE: Some links below contain affiliate/referral links. It is a way for t...

How often do you allow yourself the time to focus in on what you truly want? How often do you set intentions for yourself each day? How often do you make space to let go of something holding you back or bringing you down? That's the conversation I'm having in this episode + more. Always more. RESOURCES MENTIONED   NOTE: Some links below contain affiliate/referral links. It is a way for this site t...