Anatomy of an Agency

Have you ever wondered what goes on behind the scenes in global brands when they’re choosing which ambassadors to partner with? Wouldn’t we all love to be a fly on the wall for those conversations? In this episode of Anatomy of an Agency, we catch up with Speedo’s Simon Rowe, Senior Vice President of Mitre and Global Sports Marketing at Pentland Brands. He talks to us as Paris 2024 and reveals exa...

International swimmer Michael Gunning has broken both British and Jamaican records in a world that wasn't designed for a young mixed race LGBTQ+ athlete. He needed to surround himself with the right people and constantly break through barriers to go from being a young boy with a dream to a competitor on the world stage who continues to make his mark in and beyond sport. On this episode of Anatomy...

Have you ever wondered what it must be like on the BBC sofa on TV every day during the Olympic Games? Or how you prepare for that? GB’s most successful ever female diver Tonia Couch speaks to Anatomy of an Agency live in Paris about what it’s like being a TV pundit. Don’t miss Tonia on the BBC for the next two weeks.

Join Olympians Tonia Couch, Tom Bosworth and Heather Fisher as they discuss the new type of resilience they need to operate in the world beyond sport where how you look, who you know and how up-to-date your social media is has real value. For more from these three, don't miss earlier episodes of Anatomy of Agency. During Paris 2024 you can see Tonia as a diving pundit on the BBC, Tom as an athleti...

Heather Fisher competed in five rugby World Cups, winning one, has eight grand slams to her name and represented GB in bobsleigh and at the Olympic Games Rio 2016 in Rugby 7s. Yet after 25 years at the top of her game in elite sport, she retired to have to start almost from scratch. Join us to hear from Heather what it was like to be part of women's sport before it had a platform and how she's fou...

At school, Tom Bosworth was never 'the sporty one'. As an elite race walker, it was a struggle even to get his sport recognised. Before Tom, no TeamGB track and field athlete had ever been openly gay. Tom channelled these challenges into a superpower to break down barriers that often looked more like brick walls. Join us to hear how against all odds, he shifted the paradigms of an industry to fulf...

Tonia Couch was at home in Plymouth aged 13 when she received a letter saying she'd been selected for funding to become an Olympic diver. Join us to hear what happened from this moment to take her to three Olympic Games, before falling out of the public eye entirely following her retirement from sport in her late-20s, only to find a route back to become a fixture of BBC Sport punditry. Don't miss...

What do Olympians do after they retire? Do they go back to the Olympics? How do they hard switch from a life consumed by sporting goals to a whole new career? And how do they earn money? Join GB's most successful ever female diver Tonia Couch, three-times world record holder and double Olympic race walker Tom Bosworth and rugby World Cup winner and Olympian Heather Fisher on Anatomy of an Agency t...