Analytive Podcast

Before someone is willing to buy, there are three things your customers need. In this week's podcast, we break down these needs and discuss why ultra-persuasive copywriting isn't the end-all to strong client relationships. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts. Why? Because I run at the edge of what I’m able to do. In this week's podcast, I am going to share what snowboarding taught me about failure.  For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

Why do we feel so connected to successful people? Most times, it's because they are presenting their journey authentically. In this week's podcast, we will why sharing your human side with your audience will actually strengthen your brand story. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

In order to attract critters (leads) to your business, you must offer the right bait (content). In this week's podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients.  For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static.  In this week's podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd.  For fresh weekly content on marketing, join our newsletter at https://analytive.com/email

When it comes to lead generation, use a spear, not a net. In this week's episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive's latest initiative, XABM. Listen now and let's start getting your business more value with less waste. Learn more about XABM at http://xabm.io

The truth is: the quickest way to blow your marketing budget is to be “creative." Your advertising needs to sell. In this week's podcast, we discuss how to avoid the "creative advertising" trap. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

Learn how to create a killer offer and then sweeten by providing valuable content as part of the offering. It's a low cost, high impact way to create more value for your customers.

The Hidden Benefit may be the number one thing missing in your sales copy. Learn how to leverage The Hidden Benefit for your business. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Let's find out.

For those of you who follow boxing or MMA, you'll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor's career, it changed everything. For fresh weekly email content on marketing, join our news...

When we look at marketing data and analytics, it's so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.

I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and then putting on the training wheels. I loved that bike. There were thee houses on our block, and I used to ride it back and forth for hours at a time. Once I started to understand how to ride, the day came where...

I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention. Boring doesn’t sell. Boring doesn’t make a difference. Boring doesn’t change the world. Boring doesn’t drive engagement. Boring doesn’t build the...

We all consume content. We listen to podcasts. We watch YouTube. We watch TV. Content marketing isn't just a fad. It is the way you'll get discovered online. In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years. Listen on itunes: https://itunes.apple.com/us/podcast/analytive-podcast/ Listen on our website: https://analytive.com/podcast Fo...

In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here's what we discuss: - How much data was correct? - How much data was incorrect? - What data was missing? - Do I trust Facebook's marketing data? If you'd like to download your own data, you can click the link below for instructions on how to do that. Once you do that, I'd love to know how accurate...

Welcome to Episode 2 of the Analytive Podcast! In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry. Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to those questions.  To get alerted of new emails, join our mailing list by going to http://an...

In the first episode of the Analytive Podcast, we discuss how two companies (a roofer and a mechanic) gave me a *very* different brand experience on the same day. And how branding is more than just logos and colors. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email