AnalyticsToday Podcast

We have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, vision and what are the next steps. There is also a surprise announcement at the end about our brand new podcast show...so keep listening. Please leave feedback! Support the show Follow us on Twitter @samee...

Last year, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this show, we would like to share the audio recording of the session. You can find the powerpoint presentation and the transcript at Datacrackle.com. Support the show Follow us on Twitter @same...

We love analytics and big data but what we love more is our ability to stick to our favorite terms. There are many cliche words we regularly use and sometimes we don't realize what these words mean and how practical they are. In this podcast, we want to have fun with few of the most popular big data cliche words that are used frequently in the business world. Join us and lets have some fun. S...

Data and analytics have influenced our lives in many ways. I remember, my first personal electronic device was Texas Instrument TI-34 calculator and today kids interact with any type of screen as it it were a tablet. The technology revolution we experience today is fueled by data revolution. In this podcast, we will explore various personal data driven technologies and devices that have improved o...

Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world and also one of the most effective form of marketing. In this podcast Jeremy and Sameer will take you through the journey of how email has evolved and share some advanced tips, tricks and ideas for imp...

Marketing is no longer about relationship between people...its about relationship between people and technology. The most successful organizations know this well and they have used the marketing technology stack to their advantage. Join us and learn how your company can use technology to become a world class marketing organization. Support the show Follow us on Twitter @sameerkhan or @jeremyarober...

2015 has been a great year for analytics and marketing professionals. We saw many new developments including launch of Periscope, blurring lines between content marketing and digital campaigns and increased used of data science for marketing. In this podcast, we will discuss 7 new digital marketing and analytics trends for 2016. You will hear seven predictions that can change the way you run your...

Digital marketing is one of the fastest growing profession. Analyst data shows a triple digital growth in digital spending. There are 2000+ marketing technology software solutions on planet and the martech industry is growing at exponential rate. This is a perfect storm for those seeking a digital marketing career. Join us to learn all you need to know to start a solid digital marketing or digital...

On October 6th 2015, Court of Justice of the European Union (CJEU) invalidated the Safe Harbor Law putting thousands of businesses exposed to legal ramifications. In this podcast, we discuss what was Safe Harbor Law, why was it invalidated, how this could impact your marketing or analytics organization and finally how you can plan and protect your organizations. (Please consult your legal adviser...

Holiday season is fast approaching and maketers and analytics professionals are getting ready to take advantage of the consumer buying spree. Are you and your company ready to increase the average order value, conversion and bottom line revenue? Jump on this informative podacst to learn how you can prepare for the holiday season. Support the show Follow us on Twitter @sameerkhan or @jeremyaroberts...

Page fair reports ad blocking will cost publishers $22bn in revenue during 2015 and just in US we have 45 million active users who are using some type of ad blocking technology. Is this something to worry or is it just another buzz? Join us to learn more on what it means for advertisers, marketers and publishers and how to overcome the ad blocking movement. Support the show Follow us on Twitter @s...

Welcome to #AnalyticsToday podcast. This is the show about digital marketing, marketing analytics and big data. Here we will help you get better at marketing analytics and solve your most pressing marketing challenges using technology. Support the show Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id...

Marketing analytics is reshaping marketing forever. In today's data driven culture it is critical to manage your marketing analytics and the marketing technology ecosystem. In this podcast digital and analytics experts Jeremy Roberts and Sameer Khan will squash marketing analytics myths and provide you a simple step by step plan to become a 21st century marketing leader while being on top of...