Amplify Your Authority

The goal of promotional campaigns is to write engaging and high-converting copy that sells products. Wrong!    Here's The Problem We need to first connect with our audience, and offer something far more valuable.  In This Podcast, Episode You'll Discover... ✅ How to Connect With Your Audience ✅ Debunking the Myth That Copywriters Sell Products ✅ Lessons From the Auto Industry ✅ Why t...

GUEST SPEAKER: Chris Shadrick  Sharing a podcast episode on YouTube is a great way to reach more people. But here's the problem... Most entrepreneurs repurpose the entire podcast episode to YouTube and limit their reach.  Posting once isn't enough, and uploading one long piece of content will limit your efforts.  Instead, discover how you can promote your podcast using short YouTube vide...

GUEST SPEAKER: Veronica Williams | Have you noticed that much of what we determine to do in life originated from our brokenness? It becomes our message.     But here's the problem... Some never overcome the challenges that keep them from fulfilling their true potential. We need to recognize the difference between challenges and long-lasting adversity. Speaker, Relationship and Empowerment Coa...

If you need a little inspiration, this is for you. On Sept 29th I'll celebrate my birthday. So I wanted to do something different for this podcast episode.  No, I'm not offering a "flash" sale.  I decided to share the stories behind my top 5 Instagram quotes at @marisashadrick.   Many of my Instagram quotes come straight out of my journal.  Some are old, and some are new, but t...

There is so much to learn about owning and operating a profitable internet-based business. We get excited about the possibilities but don't know where to start. I created a short, sharp checklist that will cut through the clutter and get you moving in the right direction. At the very least, it will give you a game plan. In this podcast, you'll discover the seven must-haves for an online...

A common copywriting mistake when writing promotional material is to focus on the features instead of benefits.  Instead, concentrate on telling your reader why they should buy from you.  What benefits do they gain when they buy your product instead of buying from a competitor? In this episode, you'll discover:  What is a benefit?  Examples of benefits?  A look at "Clear & Classy Gla...

We know how important sleep is for health, but getting enough sleep is easier said than done. Even if we can get a few extra hours of sleep, some people still feel tired and anxious. Is there a solution? In this episode, you'll discover:  Can You Be Physically Rested and Still Need Rest?  Benefits of Physical Rest Why Periodic Rest May Not Be Enough  The Difference Between Rest and Being Rest...

You only have a few seconds to catch someone's attention online, so you need one important piece of copy--a well-crafted headline.  In This Episode, You'll Discover: What is Copywriting Why Headlines Matter  What a Headline Should Always Contain  The Purpose of a Headline  How Audience Awareness Determines a Headline Tips for Crafting a Headline Tools That Can Help Write Stronger Headlin...

We need to have a healthy perspective between work, faith, and money when thinking of pricing. Is work a grind, or is it part of our spiritual DNA? In this episode, you'll discover  The part we play in a market-based economy What does the Bible say about work?  Is it true that the rich get richer and the poor get poorer? Are businesses creating a materialistic culture?  Is it wrong to pursue...

Writing is problematic for most online marketers, even experienced ones, but copywriting is an essential piece of any marketing strategy. It's important to remember whether you're writing for brand awareness, building trust, or selling a product or service. Remember to ask yourself, "what do I want them to believe, feel, or do?" In this episode, you'll discover...   What i...

Have you been labeled perfectionist because you have meticulous or detailed-oriented strengths?  Hmmm, would you want your surgeon, pharmacist, accountant, pilot, or doctor to provide "good enough" work?   In this week's episode, we'll unpack why "done is better than perfect" is not the right mindset for an online entrepreneur , with examples of leaders who practice e...

Burnout is painful. If you've ever experienced burnout, you know it's a  dark place. It's a slippery slope that affects every area of our lives.  As entrepreneurs, we need to guard against burnout.  Here's what you'll discover in this podcast episode. The Signs of Burnout The Consequences of Burnout 7 Practices That Helped Me Recover From Burnout How to Begin a Healthy Wor...

It seems that we're busier than ever before. Yet, we push ourselves to achieve more.  We work harder, and we seem to view our over-extended lives as a sign of success.  Then there is the other end of the spectrum: being intentional with your time. But intentional living requires awareness and a conscious choice.  Here's what you'll discover in this podcast episode. Why we're su...

Marketing and sales are often used interchangeably, but are they the same? If you want to sell products and services online, you need to understand the difference. In this episode, you'll discover...   The Difference Between Marketing & Sales  Why a Sales Page Isn't Enough Types of Online Marketing  Why You Need Both How to Start Marketing References: Proverbs 16:11 New Living Transl...

Guest Speaker Anne LaFollette Are you too old to start an online business?  Meet Anne Lafollette, an unknown superstar.  After a 25+ year career climbing the corporate ladder, Ann unexpectedly lost her job and found herself at a total loss.  Exploring her creativity at the age of 55 was an adventure, and she quickly found that years of built-up expression emerged. Then, she discovered surface patt...

Can Soft Skill Help You Succeed? A business brings opportunities and challenges. Most of us buy courses to develop our hard skills. But, we often overlook one skill that… Cultivates a healthy mindset.  Helps you thrive in today’s competitive market.  Gives you the courage to face obstacles.  You need soft skills. These skills can help you make the most of your working time. As a result, you improv...

The Great Resignation has many speculating why so many people are quitting their jobs. Are people looking for more money? Perhaps they're looking for more meaning in their lives. Maybe this isn't a career shift but a spiritual shift. In this episode, you'll discover...   What Is The Great Resignation Events That May Have Led to This Shift Our New Normal Demands More Things To Consid...

Guest Speaker: David Martin Writer, Publisher, and Online Entrepreneur David published almost 600 books, and he's built a seven-figure business from book royalties. About David Martin David helps Christian authors, artists, and entrepreneurs transform their ideas into online publications, courses, and digital products. He believes your message needs to be heard; your value needs to be shared....

10 Types of Emails to Create and How to Boost Them For Engagement For online entrepreneurs, when it comes to emails, you have to write many of them. How do you mix them up and not let your copy become redundant? In this episode, you'll discover An average email open rate Why focusing on email copy is important. 10 types of emails you can create Boost your emails with six essential elements us...

Guest Speaker: Mike Kim Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. As Mike would say, "Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Must Realize — YOU ARE THE BRAND ." In this episode, brand strategist Mike Kim g...

The Underestimated Power of Service. Many overlook the power of service. If you don't believe you have value to offer this world, then listen to this episode. In this episode, you'll discover How service shapes who you become. Discover why service will set you apart in business. Lessons from two ordinary men.  How small or large contributions matter. Your opportunity to serve is waiting...

How to Live (and Succeed) Beyond Disappointments Covid had an emotional impact on many online businesses. Don't let its residue keep you from achieving success. Dealing with disappointment isn't easy, but you can live beyond its effects.    In this episode, you’ll discover: How an outcome is not always the result of circumstances but of choices. The residual effects of unresolved disappo...

Is it possible to change thought patterns that do not serve you well?  If you're living with mental knots that are preventing you from achieving your goals, then check out this episode. You can change negative thinking, worry, and frustration into something positive.  In this episode, you'll discover  Why it's so hard to change our thought patterns How to navigate in a changing worl...

Have you ever wondered how some people can pursue their online dreams unscathed by setbacks and disappointments?  What is the secrete to resilience?  Here what you'll discover in today's show.  Why resilience is so hard, but how you can rise above the obstacles The Voices that Can Derail Us From Our Goals How to Reframe the Fear of the Unknown Why Everyone Can Cultivate Daily Resilience ...

Do you consider yourself an influencer? We have an incredible opportunity as online entrepreneurs to let our faith shape our work and lead with positive influence. Yet, many feel they are not influencers. In this episode, you'll discover  Everyone is Born an Influencer Three Lies That Keep Us From Becoming An Influential Leader How Courage is Faith in Action--Because Faith Isn't Passive...