Always FreyDay

Aaron is a commercial insurance broker who not only works with SMBs, his family founded a beloved New Jersey restaurant that became a franchisor...a great frame of reference for the conversation! Last week was Groundhog Day, and the movie starring Bill Murray was played multiple times. For those who remember the movie "Groundhog Day," there is a character named Ned Ryerson, who is portraye...

The audience will hear from a specialist in the franchising space, who acts as a one-stop shop for all your business development, coaching and training needs.  Did you know that most franchise consultants have never been a franchisor or franchisee- let alone a franchise attorney?  This means that they may not understand the legal issues and perils specific to franchising. Our special guest knows w...

You will hear from someone who has many years working in Corporate America, for major financial services firms, and is now lending his expertise as a consultant to budding entrepreneurial ventures. When you are looking to take your business venture to the next level, you need the right people in your corner.  Whether a business is looking for capital to grow, technology-enabled platforms to stream...

They will hear from a top performing Merchant Services Sales Professional, who specializes in complex Integrations across all industries and emerging markets.  Everyone is starting to get their credit card statements from the holidays, and they are freaking out over how much money they spent on gifts.  At the same time, SMBs who accept credit cards might be complaining because of steadily increasi...

The audience will hear from an SMB owner who not only serves individuals, but serves other SMBs with professionalism and passion in the area of fitness. 2022 has arrived! The new year is a time when you hear folks making their resolutions, which often include getting into shape. Our special guest and his team not only help get people the fitness equipment they are looking for but to help the equip...

‘Tis the season for New Year’s Resolutions. One resolution that the state of New York has made, is to encourage SMB employees to save more money for their retirement. In October 2021, the Governor of New York joined a number of other states around the country and signed legislation that requires private sector employers who do not provide a retirement plan to automatically enroll employees in the...

One recurring theme that we discuss on Always FreyDay is the idea that SMBs, and the employees, who work for them tend to be fixated on products that they believe are going to solve all of their problems. In reality, everything begins and ends with people, and here's the truth: People don’t want your thing; they want what your thing means to them. Every business has that one powerful message t...

Health benefits for SMBs are not a one-size fits all solution. Similar to the employees themselves, each business is different and has different needs regarding their benefits. Every company has a unique set of circumstances around this topic, especially when they are trying to find a balance between a fit for the business, and its bottom line. Our special guest provides a truly consultative appro...

A Corporate Mentalist is able to tailor a performance to deliver a specific brand message. For instance, they can incorporate the company's slogan or motto into their performance. They can also invite valued employees, the CEO, or close corporate partners as featured participants. A good mentalist teaches folks the value of not what you are saying, but how you are saying it.  SMBs must underst...

SMB leaders and their employees need to stay healthy to work, a topic we have been all too familiar with over the past couple of years.  Employers know they need to offer some type of health coverage, and they usually see it as a burden to be dealt with.  However, they are also starting to realize that if they don't offer a comprehensive benefits program, there is a risk of losing or alienatin...

Most SMBs recognize the need, want, and desire to have their digital marketing strategy tight. However, when you own and operate an SMB, this is a time-consuming task and it behooves you to have the ideal partners to lean on for help. Our special guest and his team help SMBs define their competition, target audience, and discover what is working in your online industry, then design or update your...

Most SMBs can relate to seeing their accountants stressed out during tax season. However, many don't realize that these professionals have been going through a never-ending season, since the beginning of the COVID-19 pandemic. While some deadlines were pushed back to give accountants additional time to deal with the situation, they have had to deal with their own shortages of staff, adjusting...

When you get hurt, and you aren't able to participate in your normal activities, it's extremely frustrating...especially when you own your own business. The ideal professionals in the world of Physical Therapy combine aspects of clinical expertise, genuine caring and a strong community reputation. This is what sets our special guest and his team and makes them rehabilitation choice for doc...

Social media has become a staple of people's lives and daily routines. Some are so addicted that the last thing they do before going to sleep, and the first thing they do after waking up, is check their social media feeds. In light of the overwhelming presence of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with their ideal...

Architectural design is a discipline that focuses on covering and meeting the needs and demands that people have...and it is not easy. The goal is to combine the technological and the aesthetic, despite the general belief that architecture is only a technological task. People want to create work & living spaces, using some specific tools. That said, the most impactful tool that an architect ha...

As Mark Twain said, "The Only Two Certainties In Life Are Death And Taxes.” Dealing with mortality is difficult, and that is why many people put off making a will or discussing more comprehensive estate planning. Whether you are nearing retirement or have just started your career, and whether you’re married or single, it’s important to put an effective estate plan in place. The idea is to ensu...

If someone is regarded as having the ability to "influence" people, it can have a negative connotation. However, there is such a thing as Integrity Based Human Influence, which is a positive thing that is applicable to everyone. This concept is not just for people in the sales profession...influence is the key to making progress, even when it's applied to yourself. Our special guest an...

We have been hearing about intense fires in California for weeks now.  As of late, we are hearing more about massive flooding in New Jersey and the NYC metro area, in the wake of the recent storms.   When you experience losses for these reasons, you need professionals you can trust and partner with for your restoration and rebuilding needs.     This can be tough to find, especially because profess...

What is your SMB’s purpose? What is your Mission Statement? What do you do to make money? Where do you see the best opportunity for Profit? Sometimes bookkeepers do not ask these questions, they just carry out the operational tasks... Our special guest and her team not only ask these deeper questions, they help clients realize more profitability, more sustainability, and additional clarity on wher...

If you could change one thing about your day, that will boost your business and personal life, what would it be? When asked this question, many folks will give answers around getting healthier, going to the gym, eating better foods, etc. However, there are precious few that actually follow through on the idea. Our special guest is one you can partner with to get you there. He and his colleagues ha...

Websites are often the first point of contact between Main Street and its customers, making a robust online presence a pivotal component to business success.     No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs.  There has also been an unprecedented surge in online shopping, and the need for certain f...

Over the past decades, and especially the last few years, the business world has changed immensely. It is no longer a world of handshakes and trusting that people will stay true to their word.  Instead, the corporate agreements and business dealings are increasingly complex and nuanced.  Without an attorney who understands the legal ramifications of your decisions, you can easily make a mistake th...

Where do you get your news from? CNN? Fox News? Cheddar? Google? Apple? There are many different options these days, especially with Internet and public access channels. Yet, no matter which network or news outlet you subscribe to, there is always a question mark from someone around the content... Is the report a fair or unfair perspective? Is the message being delivered fact or fiction? Is the vi...

The Digital Business Card Godfather Does it still make sense to carry physical business cards? Living through the pandemic encouraged many SMBs and working professionals to figure out alternative ways to disseminate their contact information. One way that information gets to your target audience and stays accessible continues to be text messaging.  Our special guest is going to show everyone how t...

What are the right ingredients to make a successful connection? As our special guest has said, while we no longer necessarily directly rely on each other for the basics of food and shelter, human connection is only replaceable with human connection. It’s grand to see the word and all its variations showing up, but it’s also forehead slapping. Life as a human has always been about connection, and a...