Chris Marshall Advancement Consulting

Alumless

Alumless is a bi-weekly talk show produced by Chris Marshall Advancement Consulting. In each episode, host and Vice President Ryan Catherwood and CMAC Founder and CEO Chris Marshall discuss the latest issues facing alumni and donor engagement professionals working in higher education. Listeners of Alumless will hear topics discussed such as strategic planning, engagement metrics, volunteer management, marketing and communications, donor experience design, and the latest and greatest advancement technology. The Alumless podcast is an extended version of the live broadcast published on LinkedIn...

Author

Chris Marshall Advancement Consulting

Category

Education

Podcast website

www.cmac.me

Latest episode

Jun 19, 2026

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Episodes

Doing more alumni engagement with less with Pete Brumbaugh 23.05.2025

If you’re leading marketing, communications, or alumni engagement at a small institution, this next episode is for you. Pete Brumbaugh is Executive Director of University Communications & Alumni Engagement at MidAmerica Nazarene University, where he and his team are tasked with delivering meaningful connections and value without the luxury of large budgets or big staff. Hear our conversation w...

From volunteer board to alumni leader with Heather Stanley 09.05.2025

What happens when a long-time alumni board volunteer steps into their alma mater's top alumni engagement role? In this episode of Alumless, Ryan and Chris welcome Heather Stanley, Senior Director for Alumni Experience at Western Michigan University, to talk about her transition from volunteer to staff leader—and what that shift has taught her about the work of alumni engagement. Heather shares ins...

People and culture focused engagement with Jeff Williams 09.05.2025

Sorry listeners! Uploading this one from two weeks ago. Chris and Ryan welcome Jeff Williams, Assistant Vice President for People and Engagement at the University of Maryland, for a conversation focused on the internal dynamics of advancement work. With a role that blends talent development, team culture, and stakeholder engagement, Jeff offers a unique perspective on how investing in people direc...

Shared goals for alumni and annual giving with Sean Devendorf 11.04.2025

In this episode of Alumless, hosts Ryan and Chris are joined by Sean Devendorf, Executive Director of Alumni Engagement and Annual Giving at Tufts University, for a conversation on aligning alumni engagement and annual giving teams to drive more efficient and effective advancement outcomes. Sean shares his experience leading this integration at Tufts, reflecting on the early challenges, lessons le...

Alumni as an engagement constituency with Gina Yazzolino 28.03.2025

In this episode of Alumless, Ryan and Chris are joined by Gina Yazzolino, Assistant Vice President for Constituent Engagement at the University of Portland, for a conversation about how engagement strategy is evolving to include more than just alumni. Gina shares insights from her work building a constituent engagement team that casts a broader net. Our conversation explores how Gina and her team...

Innovation strategies in advancement with Davy Norris 15.03.2025

In this episode of Alumless, Chris Marshall and Nicole Kempton explore the growing intersection of innovation and university advancement with Dr. Davy Norris, Senior Vice President for Innovation and Advancement and CEO of the Louisiana Tech University Foundation. Louisiana Tech recently made a bold move by merging its Innovation Enterprise with University Advancement, a strategic shift that posit...

Managing up, down, all-around with Sarah Kathryn Ricci 28.02.2025

In our next episode of Alumless, we welcome Sarah Kathryn Ricci, Assistant Vice President for Alumni Engagement and Annual Giving at Baylor University, for a conversation on management and leadership in university advancement. In this episode, "Managing Up, Down, All-Around," we explore the challenges of leading teams, collaborating across departments, and engaging alumni volunteers. Sarah Kathryn...

Engagement that pays dividends with Paul Clifford 14.02.2025

In this episode of Alumless, Ryan Catherwood and Chris Marshall explore how alumni associations can generate new revenue streams while continuing to build strong engagement. With traditional revenue sources like affinity partnerships and membership dues fading, alumni professionals are being challenged to innovate and adapt in ways that align with their mission. Joining the conversation is Paul Cl...

BONUS! Alumless World - Advocacy on behalf of advancement 07.02.2025

Subscribe to Alumless World on Apple Podcasts or Spotify.  In this episode of Alumless World, hosts Ryan Catherwood and Nicole Kempton explore the evolving landscape of alumni engagement and advancement with Mandy McFarland, Executive Officer at Educate Plus. Mandy shares how Educate Plus is expanding its membership across Australasia, providing vital resources for institutions looking to str...

Volunteerism within engagement with Cindy Fredrick 31.01.2025

On this episode of Alumless, Cindy Fredrick, Senior Associate Vice President for Advancement at the University of Virginia, joins us to discuss the crucial role that volunteers play in engagement and philanthropy. With over 5,000 volunteers involved in UVA Advancement’s efforts, Cindy brings her expertise in scaling volunteer programs, stewarding alumni, and maximizing their impact on the conversa...

BONUS! Introducing Alumless World with Ryan & Nicole 24.01.2025

We’re excited to announce that our newest CMAC Podcast, Alumless World, is now live! Hosted by Ryan Catherwood and Nicole Kempton, Alumless World explores alumni engagement strategies from an international perspective, highlighting best practices, challenges, and innovations worldwide. In this first episode, we welcome Dr. Maria Gallo, Founder of KITE-Keep in Touch Education and Research Fellow at...

Email as an engagement metric with Ashley Budd 17.01.2025

Join us as we explore email as a critical metric for alumni engagement. Chris and Ryan welcome special guest Ashley Budd, Senior Director for Advancement Marketing at Cornell University and co-author of Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. We discuss with Ashley why email remains essential and the metrics that truly matter, and also chat about the challe...

A Christmas Carol (Alumni engagement style) 22.12.2024

We’re wrapping up the year on Alumless with a special holiday episode inspired by A Christmas Carol! This festive edition explores the Ghosts of Christmas Past, Present, and Future—alumni engagement style. Joining us are six special guests to help us reflect on our field, where we’ve come from, and where we’re headed in 2025 and beyond. On this episode, we’re reflecting on: 🔍 Lessons learned and...

Making AE an institutional priority with Amy Layman 06.12.2024

Hey, Alumless community! Join Chris and Ryan this week for our latest edition. We will explore how institutions can prioritize alumni engagement over the long term and what it takes to bring a campus together around the endeavor. Our special guest on this episode is Amy Layman, Associate Vice President for External Engagement at Franklin & Marshall College. On the show, Amy will share insights...

Campaign wrap up with Lauren VIllanueva 22.11.2024

In this episode of Alumless, Chris and Ryan chat with Lauren Villanueva, Vice President for Alumni Engagement and Annual Giving at Syracuse University, to explore the transformative work behind Forever Orange: The Campaign for Syracuse University. Lauren shares insights into the ambitious engagement goals set for the campaign and the strategies her team used to bring them to life. We also discuss...

Social sector strategies with Shane Dunn 08.11.2024

Join us for a thought-provoking episode featuring our newest colleague, Shane Dunn, Vice President and Senior Consultant at CMAC and founder of Shane Dunn Social Sector Strategies. We dive deep into the evolving world of alumni and philanthropic engagement across various nonprofit sectors. We explore why “alumni-ness” is becoming a crucial focus for organizations beyond higher education. Our discu...

Reorganizing constituent experiences with Sam Frost 25.10.2024

This episode is all about reorganizing constituent engagement for the future. We’ll explore how The Ohio State University is working to redefine its approach and build a modern, holistic engagement strategy. Join Chris and Ryan as we welcome special guest Samantha Frost, Assistant Vice President for Constituent Experiences at Ohio State University, who shares insights on leading one of the most un...

Elevating event operations with Steve Rittler 11.10.2024

On the show, we welcome Steve Rittler, Founder and CEO of AlumnIQ, as our special guest! Steve shares his expertise in producing high-quality alumni events and we discuss technology's role in shaping alumni engagement's future. A big thanks to Steve and the team at AlumnIQ for supporting Alumless as our newest presenting sponsor! Listen to take advantage of this chance to elevate your alumni engag...

Assembling an alumni engagement strategy with Lauren Simione 01.10.2024

Originally published on September 13, 2024. In this episode of Alumless, Ryan and Chris are joined by Lauren Simione, Associate Vice President for Alumni Engagement at the University of Delaware, to discuss strategic planning in alumni engagement. From Lauren's partnership with CMAC to developing alumni surveys and engagement metrics, this episode dives deep into assembling a strategy that works....

Breadth and depth of engagement with Heather Junod 27.09.2024

In this episode of Alumless, we dive into strategic engagement in university advancement with special guest Heather Junod, Associate VP for Alumni Engagement and Annual Giving at the University of Central Florida. We explore the challenges and opportunities schools face when crafting next-generation engagement strategies. Join us for a great conversation as Heather shares insights from her 16-year...

Perspective change in alumni engagement with Renée Hirschberg 17.08.2024

What should alumni leaders focus on as summer winds down and the new academic year approaches? How do the roles differ between decentralized college positions and central alumni association roles? In this edition of Alumless we dive deep into these critical questions! This week's special guest is Renée Hirschberg, Chief Alumni Relations Officer at Stanford Alumni Association. We discuss with Renée...

Redefining alumni engagement with Matt Brandon 02.08.2024

We're grateful to be back with a new episode of Alumless this week featuring Matt Brandon, Associate VP for Alumni Engagement and CEO of the W&M Alumni Association. We discuss Matt's work at William & Mary, and his team's efforts to redefine and expand on concepts of alumni involvement, and ask for his insights into W&M's unique qualities, future program visions, and successful alumni...

Alumless LIVE from CASE Summit in New York 28.07.2024

Thanks to our friends and CASE Summit sponsors Washburn & McGoldrick, LLC , we took the conference stage on Monday, July 22 for a live, hour-long episode of Alumless. Check out our conversation with Bonnie Devlin and Carla Willis our colleagues and co-owners and Managing Principals at W&McG, along with special guests: - Amy Yancey , President and CEO of the University of Connecticut Founda...

Reviewing annual giving strategies with Howard Heevner 19.07.2024

Listen to our latest episode of Alumless from Friday, July 19th, 2024, where we dive into annual giving strategies. We're thrilled to feature Howard Heevner, Executive Director of Annual Programs at UC Berkeley. We'll discuss systemic challenges in annual giving, innovative approaches to connecting with rising generations, and the findings from a major alumni giving study. Plus, hear about Howard'...

Campaign communications with Charlie Melichar 21.06.2024

We've got a great show for our Alumless community this week. Check out our conversation with Charlie Melichar, Principal at Foster Avenue. In this episode, we discuss best practices for campaign communications and how advancement leaders connect mar/com work with engagement. We also ask Charlie about the organizational models for advancement communications, what works, and where friction is often...

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