All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

Ep. 26 - This episode covers the power and importance of naming conventions. This is an area in online marketing that often gets overlooked but is so valuable. Chris provides an easy-to-use framework to help you get started.

Ep. 25 - This episode Chris covers what every entrepreneur starting a business in this digital era faces. The means of easily creating more digital assets before fully exposing what has already been created. He calls it the Creator's Curse and outlines how to cure yourself from this detrimental way of operating.

Ep. 24 - This episode covers identifying the performance metrics of email marketing. Many people look for what a good open rate is or how much they can expect to generate from email. Although it is all subjective to your business goals, Chris shares the benchmark metrics and performance he has witnessed over the years of marketing at a high level.

Ep. 23 - This episode we will cover what the role of email should play in your marketing. Email marketing is a term frequently used as a finish line for marketing online…but it's far from that. Find out why most people's approach to email is wrong and what to do to ensure you don't make the same mistake.

Ep. 22 - This episode discusses a topic that may be a bit jarring for some…it's called "Addict Marketing". It's what happens when all you do is look for the quick fix and focus solely on tactics to generate money right now. It's a deadly game to play with your business and Chris explains why and how to overcome it.

Ep. 21 - This episode covers the key to successful business automation. Not just marketing automation, but fully automating as many operations in your business as possible. The process is the same and that process is outlined for you.

Ep. 20 - Join us and listen to a heartfelt acknowledgement and word of encouragement from Chris as he speaks to the pandemic we are facing worldwide. Everyone is being impacted by the coronavirus and there is a need for strong leadership to help us all navigate these new waters. In this episode Chris offers his thanks, prayers, and outlines some upcoming initiatives we are working on here at Autom...

Ep. 19 - This episodes shines light on one of the biggest mistakes entrepreneurs continually make in this "just ship it" era. That is…not taking the time to properly plan. Resulting in them going for the fast growth, quick cash injection, and big funding raised from quick execution with minimal planning. But there's in inevitable event awaiting those who operate like that and you&ap...

Ep. 18 - Join Chris as he discusses something that may seem a bit eccentric. That is the process of "babysitting" your automations. What does that mean and why should you do it? Listen and learn why every automated process requires a babysitter.

Ep. 17 - This episode will cover how most entrepreneurs are enslaved by the tools they use and don't even realize it. If a particular tool stopped working or shut down, so would your business. Learn how to break free.

Ep. 16 - This episode describes the difference between sales and marketing automation. Too often are they lumped together as being the same when in fact they are very different in both nature and execution. You'll learn which one is most important for your business.

Ep. 15 - This episode covers the emotional rollercoaster of marketing. Any real marketer knows the exhaustion and elation they feel after a successful launch, or just successful marketing in general. Why is that? Where does that feeling come from? You'll learn why and much more as Chris details what exactly goes into effective marketing that makes it both exhilarating and exhausting.

Ep. 14 - This episode covers a topic that may be reserved for the more advanced marketers, however, if you continue to execute correctly and grow in your career as a marketing automation specialists you will experience it. It's called "Automation Guilt"... a term Chris created and will talk through what it is, how it occurs, and what to do when you have it.

Ep. 13 - This episode Chris serves as the referee between marketers and marketing companies. He is blowing the whistle and calling a timeout so that both parties can realign and reassess their approach. This episode will cover why a company that sells marketing software of any kind should not be relied on to teach its users marketing. Also, why marketers shouldn't expect them to.

Ep. 12 - A CRM has been a long time tool of the salesperson. However, often times marketers find themselves wondering if they need one. In this episode I will define what a CRM is, help you identify if you need one, and what type of CRM should you be using in your business.

Ep. 11 - This episode I discuss what is going on with landing page software. Within the last 5 years the landscape seems to have taken quite a downward turn. Some of the main players have become stagnant and others have emerged, but not without complications. For the small business owner looking to easily start leveraging landing pages it is more difficult than it appears. But I also have a soluti...

Ep. 10 - In this episode you'll learn an approach that I have always taken in marketing but haven't always been aware. I'm big on automation insurance (documentation) and I want to discuss insurance for your marketing via what I call a "Marketing Layer". It is the only way I recommend executing marketing on your website without having to include a web developer or disrupt...

Ep. 9 - Do you know what the process of achieving automated income looks like? Many people don't yet they have high expectations of producing such income in their business. In this episode you will learn about the three stages involved with generating automated income. Operating without the proper understanding of the stages can result in grave consequences in your business revenue. And, perh...

Ep. 8 - This episode you'll learn how to hit your target audience with specific messaging to get them to take action. I call it target practice, but it's also referred to as segmentation. Discover the secret to segmentation and sending targeted messaging on a consistent basis. Executed correctly, overtime, and you can expect a high ROI from all of your marketing efforts

Ep. 7 - This episode will cover what happens when you need to call in an emergency for your marketing. What do you do when you have to call the Automation Ambulance to fix your situation ASAP? There are two perspectives to be aware of in this situation. One is that of the caller, the person in need of help. The other is the driver, the person rendering their services to help. Both sides must have...

Ep. 6 - This episode will cover how to execute automated marketing with the least amount of mistakes. This is especially critical for launching new products or any type of event since there are so many considerations to take into account.

Ep. 5 - Have you struggled with effectively implementing technology into your business? Join the club. Most business owners struggle with both technology and marketing. Which is why today's episode is so important. Join Chris as he defines an approach to growing your business that will put you in the driver's seat with technology instead of the passenger's seat.

Ep. 4 - Every business is operated by the same systems in order to perform its day to day functions. These systems, however, are often clarified and defined. In today's episode, Chris defines each system so you can start thinking strategically on how to deploy them in your business. As you learn the role of each system you will gain a better understanding of how to approach automating each on...

Ep. 3 - Where is the competition? This is the question answered in today's episode as Chris explores the current landscape and what is available to the small business owner. Based around the premise of competition benefiting the consumer, Chris issues a challenge to the emerging, and existing, platforms to challenge the marketing automation "throne".

Ep. 2 - In this episode Chris takes you on a historical journey of the marketing technology landscape and how it has changed over the years to more greatly benefit the small business owner. From the all-in-one approach that dominated the space in 2011 to the now fragmented and stack-enabled era. How did we get here? Now that we are here, who are the main players and most reliable platforms? What c...