All About Marketing Podcast

How do businesses decide what to charge? In this episode, we explore the art and science of pricing strategy. From cost-based and value-based pricing to competitive approaches, we break down the methods companies use to set prices that resonate with customers and drive results. We also look at the key factors that shape pricing decisions—like market dynamics, customer perceptions, and the product...

In this episode, we break down the powerful role pricing plays in a company’s success. More than just a number on a tag, price is a key player in creating customer value and driving strategy. We explore different pricing approaches—from cost-based to value-based to competition-driven models—and look at how both internal goals and external market forces shape pricing decisions. Whether you're setti...

In this episode, we explore how great products come to life—and what it takes to keep them thriving. We start with the early stages of innovation, from spotting opportunities to generating bold new ideas. Then, we walk through the product life cycle, tracking how products evolve from launch to eventual decline. Along the way, we break down the marketing strategies that help new offerings succeed,...

In this episode, we unpack the world of products, services, and branding—and how they all work together to create customer value. We explore what defines a product versus a service, and why those differences matter. From there, we dive into branding strategies, including how companies build brand equity and position themselves in the minds of consumers. You'll also hear about the role of packaging...

In this episode, we dive into one of the most important pillars of marketing: building a customer value-driven strategy. We walk through the key steps—from segmenting the market into meaningful groups, to identifying which segments to target, and then crafting a value proposition that truly resonates. You’ll hear how companies differentiate their offerings and position themselves in a way that sta...

In this episode, we shift gears to the world of B2B—business markets and the behavior of business buyers. We break down what drives companies to make purchasing decisions, from identifying a need to evaluating the final buy. You'll learn about different buying situations, who’s actually involved in the decision-making process, and how digital and social media are reshaping business-to-business mar...

In this episode, we explore what really drives people to buy. Based on insights from a key marketing textbook, we break down the fundamentals of consumer behavior and market dynamics. From understanding the consumer market to unpacking each stage of the buying decision process, we dive into how cultural, social, and psychological forces influence choices. We also take a closer look at different ty...

In this episode, we dive into the world of marketing intelligence and research—key tools for truly understanding customers and the ever-evolving marketplace. We explore how businesses gather and analyze data from sources like big data and internal systems to uncover valuable insights. From surveys to experiments, we break down the different research methods marketers use, and why interpreting thos...

Welcome back to the show! In this episode, we’re diving into a critical topic every marketer needs to understand: the marketing environment. We’re unpacking insights from Chapter 3, which focuses on the forces—both big and small—that shape how businesses operate. On one side, you’ve got the microenvironment: things like competitors, suppliers, and partners that directly impact a company’s day-to-d...

Hey everyone, and welcome back to the podcast! In today’s episode, we’re diving into one of the foundational topics in marketing: how companies create strategies that drive customer engagement, deliver value, and build lasting relationships. We’re taking a closer look at what goes into a company’s overall strategic plan—and more importantly, how marketing fits into the big picture. Marketing isn't...

Welcome to the first episode of our introduction to marketing series! Today, we’re kicking things off with an introduction to the world of marketing—what it is, why it matters, and how it works. At its core, marketing is all about creating value for customers. It’s the engine behind how companies understand what people want, and how they design products, services, and experiences to meet those nee...

Using conjoint analysis for new product designs. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠https://amzn.to/4lpIZgC⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠https://amzn.to/43NQ3gO ⁠ An in-depth book on conjoint analysis: ⁠⁠https://amzn.to/4jnXbES⁠

Using regression to make predictions based on know historical records. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠https://amzn.to/4lpIZgC ⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠https://amzn.to/43NQ3gO⁠

How to use experiments to establish the causal relationships between marketing mix and outcome. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Using solver to find optimal location and salesforce effort distributions. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Understanding how price optimization works. Pricing with Excel solver. Product tie-in pricing. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Understanding and estimating customer lifetime value (CLV). Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC ⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

How to target customers based on their past behavior or preferences. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Profiling customers by summarizing their profiles. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC ⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Different types of advertising, evaluating advertising effectiveness. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

The role of data and understanding data in marketing analytics. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Introduction to marketing analytics. Watch the lecture videos at https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): ⁠⁠https://amzn.to/4lpIZgC⁠⁠ To go further, here is a book for Advanced Marketing Analytics: ⁠⁠https://amzn.to/43NQ3gO⁠⁠

Basics and logistics of a full marketing analytics course. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw An Excel book for business model (not just marketing): https://amzn.to/4lpIZgC To go further, here is a book for Advanced Marketing Analytics: https://amzn.to/43NQ3gO An in-depth book on conjoint analysis: ⁠https://amzn.to/4jnXbES