Align with The Massage Business Mama

Are you familiar with the doshas in Ayurvedic medicine?  Pitta Vata Kapha All unique, and all with their own set of considerations when it comes to bodywork.  On this episode of "Align with The Massage Business Mama," we are joined by Kimberly Kubicke of Indra Holistic to learn a little more about this ancient Indian medicine and why tapotement and other methods might be more appropriate...

Maybe you've noticed some changes with our podcast lately. Beca hasn't been present in as many of the episodes. And no, that isn't because we are fighting or we are breaking up the band... In the latest episode, we share some of the reasons our format has changed. 

In this episode, we are joined by Joanna Sapir to discuss an innovative approach to business.  Joanna, a business coach for holistic practitioners, thinks she has cracked the code to help providers create a better product while having more security and profitability in their businesses.  Her mission is to help practitioners streamline so they can focus on doing what they love: helping cl...

Subject lines are an important piece of the email marketing strategy. In this episode, we are joined by Susan Finn of "Rise Above Noise" to continue the discussion on email marketing. Susan is the "go-to" expert in the email marketing field. She helps service-based professionals scale their businesses. Find joy, flow, and ease in marketing to increase profits, save time, and protect energy.

Email marketing is one of the quickest and easiest ways to grow your massage business, which is why we have chosen to spend not one but two whole episodes centered around this subject! This is Part One of that two-part series dedicated to email marketing that was originally recorded as part of my membership. Excerpts have been taken for this podcast episode.

Pregnancy is an exciting and scary time! There are so many unknowns! It is only natural to ponder questions related to the health and well-being of the baby, logistics of setting up a nursery, and how your relationship with your job will change. In the latest episode of "Align with The Massage Business Mama," we are joined by guest Emily Van Dyke @blookingfromthemuckbodywork to discuss this very t...

This episode was prompted by a "Massage In The Real World" student. Do you struggle with communication? Do loved ones often tell you, "I don't feel like you are listening to me? Like you're hearing me?" If so, this could be creeping into your professional life as well!   It is hard to hear criticism from a client. Hard to feel like your work didn't resonate with someone. But the truth is, unl...

In Episode 033: How To Think Like A Marketer guest Wendy Pitts Reeves explore 3 key concepts practitioners must understand and embrace to have a successful practice.  Originally this presentation was recorded as part of Ali’s membership program, “ Massage Momentum Membership .” We have taken excerpts from this interactive experience to share in this episode. The three key concepts we explore...

In this episode, we are joined by Crystal Bantel of "Your Tech Fairy" to discuss all things website.  Originally this presentation was recorded as part of Ali's membership program, "Massage Momentum Membership." In this episode, you hear excerpts from that interactive experience.  We chat about things like diversifying your business, best practices when building a website, and what to lo...

For some Massage Therapists, there is nothing more enticing and exciting than the idea of working with professional athletes! The prestige, honor, and challenges that come with this type of work are out of this world.  Kelly Stauffiger is one such therapist. In this episode, she talks about her journey from starting in a casino spa to working as the Massage Therapist for the Buffalo Bills.&nb...

As perpetual learners, Beca and Ali wanted to share some of their favorite book recommendations for massage entrepreneurs.  Some of these books are finance-related, some business, and some personal. And they all pack some punch!  Check out our list to kick off some massive growth in your massage businesses this year!!!

Taking tests are a scary thing! Taking a test as important as the MBLEx, even scarier. Now, let's talk about taking the MBLEx when you have been out of school for 13+years. Because that is exactly the situation Beca recently found herself in... And y'all, she's got some tips! Her favorite study guides, apps, and suggestions for acing the exam! So if you are preparing to take the MBLEx and want to...

Our most recent guest, Sheri Burell Nishimura, OTR/L, LMT, CPT, AND a Massage in The Real World grad, shares about her battles when trying to start her massage business. Because she had a few. Sheri of Phenix City, Alabama, purchased a house to run her clinic Myo·dō. Pronounced: my-oh-dough Myo: Medical term for "muscle" Dō: Japanese for "the way of" Her clinics aim, to bridge the gap between mode...

Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions. But if we want to align with abundance, we must kick these toxic thought patterns to the curb! We operate from the belief (often unconscious) that we don’t deserve to become wealthy or even financially comfortable from the work we perform. Or that it isn’t even possible to...

All therapists are going to receive criticism at some point in their career - that's just the nature of the beast, we can't be everything to everyone - yet that doesn't make it any easier to receive negative comments about us or our work.  This episode was inspired by a struggle that one of Ali's Massage In The Real World students had. They, unfortunately, received some criticism, and it was...

Have you ever wanted to be held a little more accountable for reaching your business goals? Do you ever feel like maybe you need an extra set of eyes on a project? Or, do some days, you just need someone to tell you that you are doing a good job? If you answered "yes" to any of these questions, we hear ya! Being an entrepreneur can be isolating - whether you run a Fortune 500 company or a small on...

Dual relationships are tricky! While some believe these types of relationships have no place in the massage world, others think they can be a healthy part of business.  In this episode, Beca and Ali dig into dual relationships. Whether they are good or bad and how to navigate them when they do occur.  Listen on to hear their thoughts. 

There are times in life when we simply cannot juggle all the balls we have flying in the air. Times when a few things have to slide off our plate, or we won't be able to function, at least not at the level our families, clients, and friends require/want.  January-June was one of those times for us. We were busy with all the things that come with life: some entrepreneurial ventures, a few pers...

One of the most annoying things in our massage world is when client’s no-show! We have prepared ourselves mentally, physically, and energetically to give an awesome treatment, and then our client fails to show. Your client may think, no big deal, I’ll reschedule for next week. But the truth is, that’s an appointment that could have been booked by someone else. That is time you could have been doin...

In this episode of "Align with The Massage Business Mama," we are joined by branding, marketing, and Canva genius Emily Conners of "The Creative Bodega."  Emily first got started in the world of marketing when she set out to brand and market her own brick and mortar business, a gym. She found that not only did she really like marketing her gym, but she was actually pretty good at it too!&nbsp...

Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It's hard to purchase a domain or make business cards when you are still unsure of your name!  In this episode of "Align with The Massag...

Uncovering your competitive advantage is critical to your success as a small business owner. It's what sets you apart in the marketplace and helps customers choose you over the spa down the street. But, sometimes, it's hard to identify what it is that sets us apart! We are simply too close to ourselves to see the unique gifts we offer.  In this episode, we chat with Amie Kraft of Kraft Massag...

Learn about Ali's upcoming course, which is about to launch, "Massage In The Real World: The Complete Guide for Bridging the Gap from School to Thriving Practice."  She is so excited to help massage therapists actualize their entrepreneurial dreams!  Massage In The Real World  is a step-by-step guide that helps therapists cut through the overwhelm and give you the courage, confidenc...

Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process.  Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second video sequences are great for telling stories, giv...

Have you been curious about Zeel? In this episode Beca and Ali discuss the app that brings massage therapists to clients who want in home or in office massage. Apps like Zeel, Sooth, and MyMassage are revolutionizing the process of outcall massages. By taking out the work involved with getting your name in front of potential clients, therapists are able to set up practice in a relatively quick and...