Alchemy

Jeff discusses his career evolution from the brand world into venture capital, creating scaleable cannabis brands, and the future of global cannabis expansion.

Julia discusses her decision to start a cannabis company, creating brand loyalty in the space, and her plans for the farm over the next 5 years.

Laurie discusses the Skymint hero brand, opening the company's ninth store during the pandemic, and diversifying the brand portfolio for retail and wholesale beyond Michigan.

TJ discusses his career in the brand world at P&G, his decision to start his own innovative cannabis brand, and his predictions for how the category might evolve over the next 12 months.

Kevin discusses his career as a professional baseball player, celebrity endorsement as a strategy in the cannabis space, and the benefits of marketing a non-THC brand.

Maggie discusses developing the besito brand identity, curating products for women, and the company's mission to help to repair the damage caused by the war on drugs.

Nico discusses continuing his Grandfather, Bob Marley’s legacy in the cannabis wellness space with his new brand Lion X, CBD as a healing method, and navigating a launch during COVID-19.

Andrew discusses his journey in cannabis alongside his brother Steve, known as the Father of the industry, his experience opening one of the first dispensaries in the U.S., and his commitment to decriminalizing cannabis through activism, reform, the globalization of legalization and The Last Prisoner project.

Nitin discusses his journey moving to the US at the young age of 17 to building one of the largest cannabis companies in the world by revenue size, making some of the most successful M&A exits, and becoming the largest distributor of mass-market CBD.

Katie and Clive discuss their incredible experience in the CPG and brand space, the future of regulatory and ad technology, and the growing intersection of CPG and cannabis brands.

Steven discusses his dynamic career path as an entrepreneur, creating personalized fan experiences with Cameo, and the transformative power of celebrities in the cannabis space.

Adrian discusses bursting the bubble of the cannabis taboo through investment, cannabis portfolio management, and the future of cannabis funding.

Sam discusses the agility needed for launching and positioning a new cannabis brand during the pandemic, and his experience as CMO of a multistate brand operator.

Nicole discusses her experience as CMO at Citymaps, her transition into the cannabis world as CCO, and her commitment to innovative packaging and sustainability in the space.

Cy discusses how Headset is driving the emergence of market-intelligence data in the cannabis space, cannabis pricing patterns in a post-COVID world, and the most important data-driven trends to look out for.

Julian discusses his transition from the ad agency world to Stanley Brothers + the expansion of botanical therapies and the rise of the awakened cannabis consumer.

Josh discusses his transition from CMO at Daily Mail to CMO in cannabis, creating the digital infrastructure for cannabis brands, and the value of organic growth in the Receptra Naturals rebrand.

Darrell discusses his expertise in creative design, how Proper is helping people make sense of cannabis through its discoverability platform, and the progression of brand affinity and consumer loyalty in the space.

James discusses his passion for sustainability, building an all-natural topical cannabis brand, and his approach to digital marketing in the highly regulated space.

Sammy discusses developing a high-quality seed to consumer shopping experience, fundraising, and mergers and acquisitions.

Mitch discusses his journey leading Grassroots Cannabis from inception to a vertically integrated national business, the shifting consumer perception of cannabis post COVID-19, and the pros of regulation.

Daniel discusses his career in the NHL, his experience with and approach to alternative psychedelic treatments, and his hemp farming techniques.

Lorne discusses his 50 years of experience in the cannabis world that has named him the plant's Godfather, his mission to make the world a better place through the powers of cannabis and design excellence, and the process of taking the first-ever medical cannabis company public.

Angela discusses her career from cars to ketchup to caviar to cannabis, building an award-winning education-first brand that resonates with older audiences, and strategizing creative and experiential activations within regulatory constraints.

Dennis discusses successful DTC and omnichannel strategies, creating agile and innovative customer shopping experiences that ranked them the number one dispensary in the country by Business Insider, and how Caliva was the first cannabis company to introduce curbside pick up and contactless payments during the pandemic.