Joanne Sweeney
AI SIX Podcast
Introducing the AI SIX Podcast: Learn AI on the Go Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant. What Is the AI SIX Podcast? The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podc...
Author
Joanne Sweeney
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Podcast website
Latest episode
Jul 11, 2026
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Episodes
EP 263: AI Marketing Plan 2026 20.12.2025 47:01
Send us Fan Mail This week’s long-listen is taken from my final free webinar of the year. It’s packed full of value as I share where you should be spending your marketing and communications focus next year. And of course, it’s powered by AI! You can also grab the slides and the video recording here . Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the...
Ep 262: ChatGPT-5.2 Released 19.12.2025 6:00
Send us Fan Mail The battle of the AI Goliaths continues. Last week OpenAI released their latest model, ChatGPT-5.2. With 1 billion users, it’s the largest and longest-running AI Large Language Model in the world. GPT‑5.2 started rolling out on 11 December 2025 to paid ChatGPT plans (Plus, Pro, Business, Enterprise) and is also live in the API for developers. Rollout is gradual, and GPT‑5.1 will...
Ep 261: The State of Enterprise AI 18.12.2025 6:26
Send us Fan Mail OpenAI’s first “State of Enterprise AI” report is essentially a snapshot of how over 1 million workplace accounts are actually using tools like ChatGPT at scale, showing rapid adoption, modest but real daily time savings, and a big shift in what kinds of work people can do. This OpenAI study reveals how AI is being deployed inside organisations today, and it has four key findings....
Ep 260: Disney Licence to OpenAI 17.12.2025 5:33
Send us Fan Mail Disney has struck a groundbreaking $1 billion, three-year deal with OpenAI, allowing Sora and ChatGPT Images to generate videos and images using over 200 iconic characters from Disney, Pixar, Marvel, and Star Wars. In this episode, I explore what this deal means for AI, intellectual property, and creators’ rights, and why licensing may define the future of AI content. Want to go...
Ep 259: 3 Types of AI Workflows 16.12.2025 4:17
Send us Fan Mail Most organisations think they’re building AI agents, but are really just creating advanced chatbots. In this episode, I break down the three tiers of AI capability: models, tool-enabled assistants, and autonomous workflow systems. Learn why most teams get stuck at Level 2, what’s really holding AI maturity back, and how to move safely from permissions to autonomy. A practical gu...
Ep 258: The AI at Work Conundrum 15.12.2025 5:58
Send us Fan Mail People are using AI at work every day, and pretending they’re not. In this episode, I unpack Anthropic Interviewer, a new Claude-based research tool designed to run large-scale, conversational interviews about how people really use AI at work. Drawing on 1,250 interviews across the general workforce, creatives and scientists, the findings reveal a clear conundrum: AI is boosting...
Ep 257: AI in Public Safety with Ashley McDonald 13.12.2025 21:21
Send us Fan Mail Can AI really transform law enforcement and public sector communications? In this episode of AI SIX, I chat with Ashley McDonald, a public information officer and AI educator, about embracing AI in law enforcement, public safety, and communications. We explore practical use cases, AI policy, trust in the digital age, and how AI can enhance creativity, efficiency, and work-life b...
Ep 256: My 2026 AI Ambitions 12.12.2025 10:04
Send us Fan Mail Ready to see what AI could actually look like in your work next year? In this episode, I share my AI plans for 2026. From helping organisations govern AI with AIJ, to launching a book-based diploma, hands-on workshops, and a more structured podcast, I reveal exactly what I’m building and why. Listen to discover where you fit in, set your own AI ambitions, and turn curiosity into...
Ep 255: Prompt Like A Pro 11.12.2025 8:16
Send us Fan Mail Want to get better results from AI? In this episode of AI SIX, I explore research-backed prompt patterns that help you prompt like a pro. Learn how to give clear instructions, structure complex tasks, assign roles, manage bias, and refine outputs while keeping your style. Packed with practical examples, this episode shows you how to turn your prompts into powerful, reliable tools...
Ep 254: I Vibe Coded An App 10.12.2025 8:41
Send us Fan Mail In this episode, I share how I “vibe-coded” an AI Expenses App for a workshop with chartered accountants, without being an accountant or writing traditional code. Using natural language and AI, I show how domain expertise, not programming skills, is the real key to building practical, useful tools. Learn how vibe coding works, why your expertise matters, and how AI can amplify you...
Ep 253: OpenAI Code Red 09.12.2025 9:34
Send us Fan Mail Sam Altman has declared a rare “Code Red” inside OpenAI, pausing several projects so the company can focus entirely on improving ChatGPT. In this episode, I break down why this urgency has hit now, how competition from Google and Anthropic is reshaping the narrative, and what is actually changing inside OpenAI. More importantly, I explore what this means for you: the risks of rel...
Ep 252: My AI Impact Framework 08.12.2025 8:56
Send us Fan Mail As 2025 draws to a close, I’ve been refreshing my entire AI knowledge bank and in the process, I’ve created something brand new: The AI Impact Framework. In this episode, I’m giving you the very first look. Instead of focusing on the latest tool or trend, I’m sharing the simple three-part model that will shape all my work in 2026: Know AI, Use AI, Govern AI. It’s a clear pathway...
Ep 251: In the Hot Seat with Steve Morreale 06.12.2025 55:35
Send us Fan Mail In this special episode, I take a step into the interviewee’s seat as my good friend Steve Morreale turns the tables and puts me in the hot seat to talk all things AI. Together, we reflect on a defining year for artificial intelligence in 2025, explore what’s coming in 2026, and share our real-life experiences of working, experimenting and sometimes wrestling with these fast-movi...
Ep 250: The Problem with AI Detectors 05.12.2025 8:33
Send us Fan Mail AI detectors are increasingly unreliable. As generative AI becomes more natural and nuanced, these tools struggle with false positives and false negatives, sometimes flagging human work as AI, and missing AI entirely. In this episode, I explore why detectors are breaking down, how non-native speakers are disproportionately affected, and why the real solution may be moving from a...
Ep 249: Automate Tasks With ChatGPT 04.12.2025 6:37
Send us Fan Mail There’s a lot of hype around AI agents and background automation, but what can ChatGPT actually automate for you right now? In this episode, I break down the real differences between the Free, Plus and Pro plans, what each tier can (and can’t) do, and when an upgrade genuinely makes sense. From simple reminders and weekly briefs to high-volume content workflows, this is a practic...
Ep 248: EU AI Rules Delayed 03.12.2025 5:14
Send us Fan Mail The European Union has pressed pause on some of its toughest AI regulations, delaying key “high-risk” obligations until late 2027 as part of a new Digital Omnibus package. In this episode, I unpack what this means for businesses, innovators and citizens, the push for simplification over red tape, and the controversial shifts around data use and consent. Is this a necessary reset...
Ep 247: My GP is Using AI 02.12.2025 5:51
Send us Fan Mail At my last GP appointment, an AI medical scribe called Heidi was quietly at work in the background, listening and turning the consultation into structured clinical notes. I asked my Instagram followers how they feel about this, and the results were split: 75% were happy for AI to handle transcription and follow-ups, while 25% were firmly against it. In this episode, I explore why...
Ep 246: Adobe buys SEMrush 01.12.2025 5:24
Send us Fan Mail Adobe has agreed to acquire SEMrush for $1.9bn, signalling a major shift in digital marketing. As SEMrush pivots from traditional SEO to Generative Engine Optimisation (GEO), this move positions Adobe to help brands stay visible in AI-powered search tools like ChatGPT, Gemini and Perplexity. In this episode, I break down what the deal means, why GEO matters now more than ever, a...
Ep 245: Long Listen with David Keane on Sovereign AI & Project Magpie 29.11.2025 29:04
Send us Fan Mail I chat with David Keane, CEO of Southern Cross AI (SCX.AI), about how Australia is building sovereign AI through Project Magpie, a fine-tuned AI model designed for local culture, law, and context. David shares his insights on trust, governance, energy-efficient AI infrastructure, and the future of agentic apps, voice agents, and multimodal AI. If you’re curious about how AI can em...
Ep 244: Gemini 3, Is It the Best AI Model Yet? 28.11.2025 7:26
Send us Fan Mail Google’s Gemini 3 promises to be their smartest AI yet but is it really a game-changer? In this episode, I dive into its multimodal capabilities, agentic workflows, and how it can handle text, images, video and code all in one go. I explore how Gemini 3 could transform marketing, communications, content creation and internal workflows, while also breaking down the safety features...
Ep 243: Why AI Models Hallucinate 27.11.2025 9:45
Send us Fan Mail Why do AI models make things up? In this episode, I explain why Large Language Models “hallucinate” and confidently give wrong answers. Using OpenAI’s latest research, I break down what causes these errors, why rare facts are tricky, and how we can make AI more reliable. If you want to understand AI’s mistakes and how to use it safely, this episode is for you. Want to go deeper o...
Ep 242: AI Espionage 26.11.2025 6:18
Send us Fan Mail The world’s first AI-driven cyberattack has happened, and it’s changing everything. In this episode, I break down how a state-linked actor used an AI coding assistant to run a multi-stage espionage campaign almost entirely on its own, scanning, exploiting, stealing data, all at machine speed. I explain what “agentic AI” really means, why this attack has experts alarmed, and what i...
Ep 241: 5 Local Government AI Case Studies 25.11.2025 10:20
Send us Fan Mail In this episode, I’m sharing five real AI case studies from local councils across the UK that prove local government is more innovative than people think. From AI-generated Easy-Read documents and flood prediction tools to automated contact centres, regional AI job creation and Copilot at scale, these examples show what’s possible with the right approach. Each case study reinforce...
Ep 240: The Future of Jobs in an AI World 24.11.2025 7:17
Send us Fan Mail As we approach the end of 2025, many employers are considering what job moves they are making next year. We know this year was the year of lay-offs and hire freezes. And AI, in many cases, was getting the blame. So in today’s episode, I’m asking, what does the future of work (as in right now) look like? We've all been there - convinced we'd never need something, until s...
Ep 239: Long Listen with Philip Weiss on The #ZNL Podcast 22.11.2025 58:41
Send us Fan Mail Curious how AI is reshaping the way we work and communicate? In this episode, I join Philip Weiss on The #ZNL Podcast to explore how AI is transforming marketing, communications, and knowledge work. I share practical insights on implementing AI, building domain-specific assistants, and navigating ethics, governance, and risk. We also discuss AI hype vs. reality, essential skills...
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