AI SIX Podcast

Send us Fan Mail I had an idea—what if I uploaded a chapter of my book Public Sector Marketing Pro into Google’s NotebookLM and asked it to have a two-way conversation about how digital communications in government have transformed post-pandemic? Well, that’s exactly what I did. Welcome to the AI Six podcast. In today’s episode you’ll hear a fascinating AI-generated discussion—where NotebookLM act...

Send us Fan Mail In this episode, I chat with Kae Skinner, Communications Manager at Kent County Council, about how her team is harnessing AI to revolutionise content creation — all while navigating tight public sector budgets.   From creating AI-driven campaigns for Trading Standards to building virtual "community wardens," Kae explains how her team keeps residents informed, combats sca...

Send us Fan Mail Have you ever wished ChatGPT could be more tailored to your needs? Maybe you want it to generate content in your brand’s tone of voice, answer customer FAQs, or even help streamline your workflow. Well, now you can. In this episode, I explain how to create a Custom ChatGPT to match your brand’s voice, streamline your workflow, and automate key tasks.   Tune in for a step-by-step g...

Send us Fan Mail Have you noticed how much time you spend writing content briefs, crafting social media posts, or analysing marketing data? What if there was an AI assistant already built into the tools you use everyday that could transform your workflow? Today's episode is all about why Microsoft Copilot is quickly becoming a marketer's best AI friend. What is it? What makes it particul...

Send us Fan Mail Ireland’s Revenue Commissioners are using AI to improve compliance, streamline services, and ensure every euro is accounted for. In a system where accuracy and trust are critical, AI is helping to reduce errors, detect non-compliance, and make tax administration more efficient than ever.  When I listened to an interview with John Barron, Assistant Secretary and CIO of the Revenue...

Send us Fan Mail In a world where TikTok is king, Instagram prioritises Reels, YouTube has Shorts, LinkedIn and X have introduced video feeds on mobile, and even Google now features a dedicated "Short Videos" tab in search results, one thing is clear: short-form video isn't just trending—it's essential for digital survival. But who has time to create all this content? Today&apo...

Send us Fan Mail Imagine waking up to find a video of yourself saying things you never said, endorsing products you've never used, or making statements that could destroy your reputation—all created by AI without your knowledge or consent.  While AI offers creative possibilities, it also presents major ethical concerns. Imagine your CEO delivering a fake video statement, or your brand being f...

Send us Fan Mail In this episode, we dive into the evolving world of artificial intelligence with Dr Susan Leavy, a lecturer at University College Dublin and a researcher with the Insight Centre for Data Analytics.  As one of Ireland’s nominees on the Global Partnership for AI and a member of the newly formed AI Advisory Council, Susan shares her insights on the rapid acceleration of AI, the chall...

Send us Fan Mail What if I told you that the next viral story you see online could be completely fake—created by AI, spreading like wildfire, and designed to manipulate public opinion? AI-generated misinformation is already infiltrating social media, blurring the line between fact and fiction.  In this episode, I’m breaking down how AI is fuelling the misinformation crisis, the dangers it poses, a...

Send us Fan Mail I  read a Forbes article last week and it stopped me in my tracks!  But Google revealed that its groundbreaking AI Co-Scientist, designed to accelerate scientific breakthroughs, well did something groundbreaking!  In an early test, the system solved a scientific puzzle in just two days—something that had baffled researchers for over a decade. In today’s episode, I’m discussing Goo...

Send us Fan Mail What do Europeans think about AI? A new study by the European Commission reveals many interesting insights into how different European countries are adopting AI and how we feel about this technological revolution. From the future of work, to the new skills we need in the Age of AI and AI regulation and the role of the EU.  In today’s episode, I’m discussing AI adoption across Euro...

Send us Fan Mail With AI models like Open AI’s ChatGPT, Google’s Gemini, X’s Grok, and Meta’s Llama, dominating tech and marketing headlines, Claude AI has emerged as a serious competitor.  This episode is dedicated to Claude AI, Anthropic’s response to ChatGPT.  Now if you haven’t already tried Claude, then this is your sign to!  The company says their AI tool has been “trained to be safe, accura...

Send us Fan Mail AI is transforming every industry, but what about the public sector?  Governments have a massive opportunity to improve efficiency, automate processes, and improve citizen engagement, yet adoption remains slow. Why? Mainly because they are conservative and more considered than the private sector. Because getting it wrong, has a greater impact.  In this episode, I’m reviewing a maj...

Send us Fan Mail In this episode, I sit down with renowned marketing strategist and bestselling author Mark Schaefer to discuss his latest book, Audacious: How Humans Win in an AI Marketing World .  Mark shares his insights on the rapidly evolving role of AI in marketing, the importance of creativity and personal branding, and why being merely competent is no longer enough in a world dominated by...

Send us Fan Mail Imagine having a smart assistant that can handle your daily operations seamlessly, from customer service to data analysis.  Today I’ve got yet another development in the AI arena. This one is big news for the future of business operations. ChatGPT Operator is here to streamline your workflows, improve efficiency, and handle repetitive tasks.  In this episode, I’m diving into the p...

Send us Fan Mail Big news for marketers: Gemini 3.0 has just made YouTube smarter. Now, instead of watching hours of content, you can simply paste a video link into Gemini and get instant summaries, key takeaways, and even follow-up answers.  In this episode, I’m focusing on the power of Gemini 3.0, a Goole AI solution, which can watch YouTube videos for us. Of course, we already know that Google...

Send us Fan Mail If you know the seven principles of AI transparency, you are on the right track.  In this episode, I’m breaking down these key principles: openness, explainability, interpretability, accountability, data provenance, ethical design, and regular auditing. Discover why they matter for building trust, ensuring ethical AI use, supporting informed decisions, and maintaining legal compli...

Send us Fan Mail Elon Musk’s artificial intelligence startup xAI has introduced Grok-3, the latest iteration of its chatbot that integrates with X. So what’s the buzz? In this episode I’m taking a closer look at Grok-3 to better understand its features and if you should care.  Priced at €21/month for SuperGrok access, it’s available to Premium+ X subscribers and soon will include a voice mode.  Wi...

Send us Fan Mail You’ve all heard the phrase, you get out what you put in. This is the perfect way to describe how to write the perfect ChatGPT prompt. In this episode, I’m sharing how to master prompt engineering using ChatGPT. But in fact, you can use this framework for any AI tool that helps you create, write, or discover.  Why prompts matter In the world of AI, your prompt is the key to unlock...

Send us Fan Mail In this episode of AI Six , we explore key takeaways from Louise McCormack’s TEDx Galway talk, "Ethical and Trustworthy Artificial Intelligence Evaluation." Louise discusses AI’s growing influence in sectors like law and insurance, highlighting issues of bias and transparency.  We discuss: - Examples of AI bias - How to make AI more transparent - Challenges of regulating...

Send us Fan Mail SEO is changing—fast. And if you’re still optimising for Google the old way, you might already be falling behind. The future of search is here: GEO—Generative Engine Optimisation. Search engines aren’t just ranking links anymore. AI-powered tools like Google’s Search Generative Experience (SGE) and ChatGPT’s AI-powered browsing are generating answers directly, pulling from multipl...

Send us Fan Mail In this episode, I’m tackling a controversial topic—employees secretly using AI at work.  A recent LinkedIn and Microsoft report found that 75% of knowledge workers use AI at work, yet over half of them don’t tell their bosses for fear of being seen as replaceable, while others just want to get their work done faster. The BBC also wrote an article on the topic and spoke to both em...

Send us Fan Mail Today, I’m exploring the role of a Minister for AI. With countries like the UAE, France, Spain, and now Ireland appointing AI ministers, it’s clear that governments see AI as more than just a tech trend—it’s a policy priority. But what does a Minister for AI actually do? And how will their decisions affect businesses, public services, and even our daily lives? Want to go deeper on...

Send us Fan Mail In today's episode, we’re diving into AI Agents vs Chatbots. If you’ve ever used a chatbot on a website, you know they’re great at answering FAQs, but not much else. AI agents, on the other hand, are like digital employees—capable of learning, reasoning, and acting on tasks autonomously. Marketers and businesses are starting to realise that AI isn’t just a tool—it’s a workfor...

Send us Fan Mail When disaster strikes, every second counts. What if AI could predict, respond, and even save lives faster than ever before? Today, I’m exploring how AI is transforming crisis response. From predicting natural disasters to optimising emergency relief, AI is helping governments and aid agencies act faster and more effectively. Tune in to learn the five key ways AI is making a differ...