AI & Marketing Research with Dr. Eva Wolf

AI promises to make every marketing task faster and smarter. But does it? Three recent research papers suggest the answer depends heavily on the task, the person using the tool, and whether someone is quietly steering the AI answers your customers are already reading. In this Research Radar Brief, Dr. Eva Wolf reviews 3 recent AI marketing research papers covering AI task performance in content cr...

When AI becomes the first stop for brand discovery, does it surface what makes your brand genuinely different — or does it quietly reduce every brand to a price-and-quality comparison? That question threads through all three papers in this episode, along with two more grounded ones: what does responsible AI content adoption actually look like for a small business, and can AI-generated music replac...

How much of what we believe about AI marketing tools is backed by real evidence — and how much is practitioner intuition dressed up as data? This week's radar brief examines two 2026 studies that both ask whether AI marketing tools actually deliver, and both run into the same methodological wall. In this Research Radar Brief, Dr. Eva Wolf reviews 2 recent AI marketing research papers covering...

Consumer attitudes toward generative AI have shifted dramatically since 2020 — and the direction is not what most marketing teams are planning for. Meanwhile, advertising embedded inside AI chatbots can already shift product recommendations in measurable ways, without the AI ever disclosing the ad or giving a wrong answer. This episode covers both. In this Research Radar Brief, Dr. Eva Wolf review...

If your AI personalization is doing its job but your checkout is broken, are you actually converting anyone? That's the question at the centre of this week's radar brief — and it's one that gets surprisingly little research attention. In this Research Radar Brief, Dr. Eva Wolf reviews 1 recent AI marketing research paper covering AI-driven personalization, cashless payment systems,...

If you can't explain to your customer what data you're collecting — or why — are you actually ready to be running AI marketing at all? That's the uncomfortable question sitting at the centre of this week's radar. Two 2026 book chapters surfaced from a screen of 75 papers, both pointing at the parts of AI marketing most teams don't want to look at: privacy exposure, algorit...

# Research Radar Brief — AI and Marketing **Date:** 2026-05-26 **Episode type:** Research Radar Brief **Episode ID:** radar-2026-05-26 **Papers screened:** 120 **Papers selected:** 3 **Theme:** AI and marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## P...

You have the data. The CRM is full. The analytics dashboards are humming. So why aren't your marketing results improving? That's the tension running through this episode. Three recent papers all circle the same uncomfortable question: when does AI actually help, and when does it quietly fail you? In this Research Radar Brief, Dr. Eva Wolf reviews 3 recent AI marketing research papers cov...

What if the AI chat data your users generate is far less anonymous than you think — and what if the engagement features driving your AI product metrics are quietly creating dependency in the people who need help most? In this Research Radar Brief, Dr. Eva Wolf reviews 2 recent AI marketing research papers covering conversational AI privacy, demographic inference from chat logs, and the dependency...

If every marketing team is buying the same AI platforms, the same targeting features, and the same dashboards — what actually creates a lasting edge? That's the question both papers this week are circling. And the answer is more inconvenient than most vendors want you to hear. In this Research Radar Brief, Dr. Eva Wolf reviews 2 recent AI marketing research papers covering AI-driven marketing...

Is AI marketing only for companies with deep pockets and advanced data infrastructure? This week, one paper went looking for answers outside the usual tech-forward markets — examining AI tool adoption inside Azerbaijan's clothing, textile, and footwear sectors. The findings raise questions that are relevant well beyond one country. In this Research Radar Brief, Dr. Eva Wolf reviews 1 recent A...

# Research Radar Brief — AI & Marketing | Episode radar-2026-05-21 **Date:** 2026-05-21 **Episode type:** Research Radar Brief **Papers screened:** 75 **Papers selected:** 1 **Theme:** AI and marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## Papers...

Is the AI tool you're paying for actually better than a free method from 2004? And how deeply is commercial influence already woven into the AI answers your audience reads every day? Those are the two threads running through this Research Radar Brief. In this episode, Dr. Eva Wolf reviews 2 recent AI marketing research papers — selected from 140 screened — covering hidden commercial influence...

If AI is writing your ads, optimizing your layouts, and running your chatbots — how much of that is actually working the way you think it is? That's the thread running through this week's papers. Five studies poke at the same uncomfortable nerve: the gap between what AI marketing tools promise and how consumers actually respond. In this Research Radar Brief, Dr. Eva Wolf reviews 5 recent...

AI is shaping both sides of marketing: how campaigns are created and how consumers discover, trust, and choose brands. In this Research Radar Brief, Dr. Eva Wolf reviews 5 recent AI marketing research papers covering AI and marketing. Papers covered: 1. From Stereotypes to Strategy: Addressing Gender Bias in AI-Powered Marketing Source type: peer_reviewed_journal_article Access: unknown Source: Li...

# Research Radar Brief — Episode radar-2026-05-14 **Date:** 14 May 2026 **Episode type:** Research Radar Brief **Papers screened:** 105 **Papers selected:** 5 **Theme:** AI and Marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## Papers Covered ### 1. Per...

# Research Radar Brief — AI & Marketing (Episode radar-2026-05-12) **Date:** 2026-05-12 **Episode type:** Research Radar Brief **Papers screened:** 140 **Papers selected:** 7 **Theme:** AI and marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## Paper...

# Research Radar Brief — Episode radar-2026-05-12 **Date:** 2026-05-12 **Episode type:** Research Radar Brief **Papers screened:** 105 **Papers selected:** 5 **Theme:** AI and marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## Papers Covered ### 1. Vert...

# Research Radar Brief — Episode radar-2026-05-12 **Date:** 2026-05-12 **Episode type:** Research Radar Brief **Papers screened:** 120 **Papers selected:** 5 **Theme:** AI and Marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## Papers Covered ### 1. Pers...

# Research Radar Brief — Episode radar-2026-05-07 **Date:** 2026-05-07 **Episode type:** Research Radar Brief **Papers screened:** 140 **Papers selected:** 5 **Theme:** AI and Marketing > This is a first-pass research briefing, not a final academic review. Summaries are based on available abstracts and metadata. Read the original papers before making decisions. --- ## Papers Covered ### 1. Pers...

We screened 30 papers and selected 3. Theme: AI-generated advertising and consumer trust. Includes findings on disclosure granularity, AI avatar reviews, and consumer recognition of AI-generated ads.