AI Knowhow

AI is fast becoming a utility—accessible to everyone, everywhere. But if the tools are the same, where does competitive advantage come from? Courtney Baker, David DeWolf, and Mohan Rao explore the new sources of differentiation when AI is no longer scarce: proprietary data, clean pipelines, workflow integration, and a culture that learns faster than rivals. They even tackle whether generalists or...

Will AI replace middle managers, or will it make them more human than ever? In this episode, Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao unpack AI's real impact on middle management. Is the leadership pipeline about to be disrupted? Or will we see a resurgence of mentorship, critical thinking, and apprenticeship models? Pete Buer continues his...

AOL finally shut down its dial-up service—but the real story? Many companies are still treating AI like it's 1999. In this episode, the team explores what it takes to move from experimentation to transformation in the age of ambient AI. Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief Product & Technology Officer Mohan Rao dive into the biggest challenge facing leaders today: AI isn't jus...

What do corporate boards really want from AI initiatives—and how can executive teams prepare to deliver? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product & Technology Officer Mohan Rao for a revealing discussion on how boardroom expectations around AI have evolved. From ROI to risk and organizational readiness, discover the three big priorities every board member is tra...

It's that time again—budget season. But how do you plan AI spending for a future that keeps shifting? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack how leaders can budget for AI in 2026 without wasting spend or missing out. The takeaway? Don't budget for "AI"—budget for solving real business problems. From aligning with KPIs t...

It's easy to launch an AI proof of concept. It's hard to turn it into a solution people actually enjoy using and continue to use over the long haul. In this episode, Knownwell CMO Courtney Baker teams up with CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack the real-world challenges of operationalizing AI. From starting with the right problem to mastering change manageme...

Why do firms silently bleed customers, and how can AI help stop it? In this revealing episode of AI Knowhow from Knownwell, CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao lift the curtain on the biggest Knownwell platform update yet. They explore how AI can detect hidden signals across departments, sometimes before the metrics even move, and why ignoring 9...

Client churn may be inevitable, but what if your relationships were strong enough to resist it? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to dissect how AI can help build resilient, multi-threaded client relationships. They explore why single-threaded accounts are risky, how AI can map relationship networks, and the ways it enable...

Another CEO memo on AI is making waves - this time from Amazon's Andy Jassy, who outlines the tech giant's aggressive AI strategy and hints at workforce reductions. While some may see it as ominous, others view it as a rallying cry for change. The AI Knowhow team dives deep into what this latest corporate proclamation really means. First, NordLight CEO Pete Buer and Knownwell CMO Courtney Baker un...

Accenture just rebranded its core services as "Reinvention Services." But is this just corporate posturing or a sign of something bigger happening in professional services? First, Pete Buer returns with a breakdown of the business impact of Accenture's move. He asks: Is AI finally becoming an operating system for enterprises, not just a toolkit? He dives into how Accenture's internal reorganizatio...

What if your next wave of growth isn't about chasing new logos—but mining gold from the clients you already have? In this cepisode, CMO Courtney Baker challenges the traditional growth mindset with Knownwell's CEO David DeWolf and Chief Product and Technology Officer Mohan Rao. Together, they break down why net revenue retention (NRR) is the real growth lever, especially for professional services...

What happens when you give every employee access to the paid version of ChatGPT? At Knownwell, it wasn't just a tech decision—it was a culture shift. Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief Product & Technology Officer Mohan Rao explore the real-world implications of a strategic move: providing company-wide access to ChatGPT. They share what sparked the decision and how a structu...

Skating to where the puck will be? Not enough. In professional services, it's all about anticipating where your client—the skater—is headed next. But how do you stay ahead when clients start zigging, zagging, and getting slammed into strategic pivots? This episode of AI Knowhow  tackles that challenge head-on. Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technol...

You think you're delivering five-star service—but do your clients feel the same? In this episode of AI Knowhow , Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to tackle the thorny disconnect between service quality and client perception. They explore why perception often outweighs actual performance in professional services, and how l...

What if you had a digital partner that worked tirelessly, mirrored your work style, and even knew your blind spots? This episode explores the fascinating concept of your AI "work twin"—not a clone, but a true collaborator and digital chief of staff. Knownwell CMO Courtney Baker, alongside CEO David DeWolf and CPTO Mohan Rao, dives into how AI is revolutionizing the workplace—not by replacing human...

The buzz is deafening—every company is now an AI company...or are they? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to unpack whether the AI revolution is as widespread as the hype suggests. They explore what it really means to be an "AI company," why adoption is uneven across industries, and how leaders can move beyond experimentat...

Managing client relationships shouldn't be a scramble. Courtney Baker and NordLight CEO Pete Buer reveal how AI-driven commercial management systems streamline client success for professional services - turning scattered data into clear, actionable insights in minutes. From operating system fundamentals to practical AI applications, this conversation shows how to level up client retention and grow...

AI adoption hinges on one thing: trust. But how do you build it—and more importantly, how do you keep it from breaking? In this episode of AI Knowhow , CMO Courtney Baker teams up with CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack the critical security questions every organization should be asking before deploying AI. They break down the evolving attack surface of AI...

Is it really possible to eliminate client churn in professional services? Knownwell's CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao dive deep into the myths surrounding unavoidable churn and why too many companies accept it as inevitable. They challenge this mindset, exploring how AI-driven insights can shift businesses from resignation to proactive clien...

As AI becomes more integrated into everyday business and personal life, the biggest question leaders face is: when should we rely on AI and when must the human touch prevail? In this episode, Knownwell CMO Courtney Baker joins CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to explore the fine line between AI augmentation and human intuition. The team uses a recent LinkedIn pos...

Does AI represent an extinction-level event for your business? In this episode, we ask the important question: how can your company become the bird, not the pterodactyl, in the age of digital Darwinism? Pete Buer sits down with Wolf Ruzicka, SVP of Strategic Advisory at Solvd and author of AI Driven: Staying Alive in the Age of Digital Darwinism . Wolf lays out a five-step roadmap to move from AI...

The flowers are blooming, the pollen is popping, and Courtney's wondering why corporate spring break isn't a thing (seriously though). While the AI Knowhow Team hits pause on the regular lineup, they're gearing up for something fresh, live, and full of Knownwell goodness. On April 15th, Courtney Baker and David DeWolf are going live on LinkedIn to peel back the curtain on what's new at Knownwell....

Want to unlock AI's potential in your organization? Skip the brainstorms and go all in with an AI Hackathon! In this final installment of the Applied AI series, CMO Courtney Baker is joined by CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao to break down why AI hackathons might be your best tool for driving adoption, sparking collaboration, and building lasting impact. Whether...

Still think of AI as just a chatbot? It's time to reframe that mindset. Logan Kilpatrick of Google DeepMind joins the show to discuss the latest advances with Gemini, including long-context reasoning and native multimodal capabilities—and why UX, not chat, is the real frontier in AI. He shares examples from Khan Academy and others that show how smarter, more human-centered experiences are key to u...

The best leaders don't wait for problems to arise - they anticipate them before they happen. But how do you shift from a reactive leadership style to a proactive one? AI might just be the key. In this episode, host Courtney Baker is joined by Knownwell CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao. Together, they explore how AI enables leaders to foresee challenges, manage r...