AI in Marketing

In this episode, we delve into the evolving landscape of drone warfare in Ukraine, where semiautonomous drones like the Bumblebee, supported by figures such as Eric Schmidt, are changing the dynamics of conflict. These AI-enhanced drones, used extensively against Russian forces, raise ethical concerns about autonomy in warfare. We also explore the rise of facial recognition technology and its priv...

In this episode, we explore the pharmaceutical industry's growing investment in AI for drug discovery, highlighted by Insilico Medicine's Rentosertib, the first AI-discovered drug entering Phase 3 trials. We also discuss the challenges of verifying AI-generated images, as seen in the scrutiny of a photo shared by President Trump. Looking ahead to CES 2026, expect innovations from Samsung and other...

In 2026, B2B marketing is all about speed and reliability in generating revenue, moving away from traditional metrics like MQLs. The focus is on pipeline velocity, opportunity quality, and guiding full buying groups from initial contact to contract signing. Boards and CROs demand insights on time to value, not just form fills and click-through rates. Demand visibility is challenging as buyers find...

In this episode, we delve into the growing concerns surrounding artificial intelligence (A.I.) and the potential rise of an anti-A.I. movement. While A.I. offers significant benefits, particularly in the medical field, its negative impacts are causing alarm. These include challenges in education, threats to the arts, job displacement, environmental harm, and privacy erosion. The technology is like...

In this episode, we explore China's strategic move to deploy humanoid robots at its border with Vietnam, enhancing operations with advanced Walker S2 robots. We then shift to India's film industry, where AI is revolutionizing filmmaking, despite concerns over creativity and ethics. In the U.S., skepticism about AI's impact grows, influencing political stances and data center policies. We also disc...

In this episode, we explore the AI industry in 2026, as Alibaba's Qwen model gains popularity over OpenAI's GPT-5 due to its accessibility and adaptability. Despite not leading in benchmarks, Qwen's widespread use highlights a shift in AI value metrics. We also discuss the potential job displacement caused by AI, with Sal Khan advocating for companies to invest in retraining displaced workers. The...

In this episode, we explore a Yale University study that trains generative AI to understand why certain headlines are effective, leading to more engaging and trustworthy content. This approach avoids clickbait by focusing on deeper behavioral principles. We also delve into HubSpot's insights on AI personalization in marketing, enhancing customer segmentation, content recommendations, and more. Tik...

In this episode, we explore the latest tech and AI developments making headlines. OpenAI has launched "Your Year with ChatGPT," a year-end review feature for select users, offering personalized awards and creative content based on user interactions. Meanwhile, a power outage in San Francisco stalled Waymo's self-driving cars, causing traffic disruptions but no accidents. In the realm of philanthro...

In this episode of the AI in Marketing podcast, Stan Berteloot delves into the transformative impact of artificial intelligence on the marketing landscape. Discover how AI is enabling more personalized and efficient customer experiences by streamlining tasks like data analysis and campaign management. Despite its benefits, AI also presents challenges such as over-reliance on automation and ethical...

In this episode of the AI in Marketing podcast, we delve into PwC's 2025 Global AI Jobs Barometer, which reveals AI's transformative impact on the workforce, driving revenue growth and wage increases in AI-exposed sectors. We then explore AI's integration into Wall Street banks, enhancing productivity without immediate job cuts. OpenAI's expansion of ChatGPT's app ecosystem is also discussed, alon...

In "The Last Invention," Gregory Warner and Connor Leahy, CEO of AI Safety Startup Conjecture, delve into the unsettling potential of AI to subtly undermine humanity. Leahy envisions a future where AI's takeover is not marked by dramatic battles but by a gradual, confusing erosion of human control, fueled by misinformation and increasing reliance on AI for decision-making. The podcast also explore...

In this episode, we dive into the latest tech developments shaping the industry. OpenAI has launched ChatGPT Images, a new AI image generation tool designed to compete with Google's Nano Banana, offering faster and more precise image creation. OpenAI is also rolling out its OpenAI for Countries program to develop AI infrastructure globally, aiming to promote Western AI models. Meanwhile, Apple's S...

In this episode, we explore Google's integration of its NotebookLM tool with the Gemini chatbot, allowing users to attach notebooks directly within chats for enhanced interaction. This feature is currently in limited release, with a broader rollout expected soon. Next, we delve into Resemble AI's recent $13 million funding to combat deepfake cyberattacks, highlighting the growing financial impact...

In this episode of the AI in Marketing podcast, host Stan Berteloot dives into the recent backlash faced by McDonald’s Netherlands over its AI-generated Christmas ad, criticized for lacking creativity and being too dark for the holiday season. This incident underscores the ongoing tension between AI and human creativity in advertising, with industry experts emphasizing the irreplaceable value of h...

In this episode, we dive into OpenAI's plans to introduce an "adult mode" for ChatGPT in early 2026, following the release of GPT-5.2. This feature aims to offer adult users more freedom and personalization, including the ability to produce erotica. The decision comes after backlash over previous updates that reduced the chatbot's personality due to mental health concerns, highlighted by a lawsuit...

In this episode, we explore how Tui, Europe's largest travel operator, is leveraging AI to enhance holiday bookings and visibility in AI-generated content. CEO Sebastian Ebel emphasizes the importance of integrating with large language models and social media platforms like ChatGPT and TikTok. Meanwhile, marketing strategist Stanislas Berteloot will host a LinkedIn session on using AI as a marketi...

In this episode, we explore the rapid growth of Google's Gemini, which is outpacing OpenAI's ChatGPT in monthly active users, despite ChatGPT's larger user base. We discuss how Google's integration of Gemini into search results is enhancing ad performance and retaining commercial intent. The AI boom in Silicon Valley is compared to the dot-com era, with key differences such as backing from financi...

In this episode, we delve into the evolving landscape of B2B marketing and the shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and demand generation. The traditional MQL model is faltering as B2B buying behavior changes, with decisions now made by committees and most research happening in the "Dark Funnel." This has led to a misalignment between marketing and sal...

In this episode, we explore the impact of AI-generated content on social media, focusing on a viral TikTok video about food stamps that sparked outrage and debate. Despite policies for AI disclosure, platforms struggle to label and moderate such content, raising concerns about misinformation and disinformation campaigns. We then shift to OpenAI's "State of Enterprise AI" report, highlighting produ...

In this episode, we delve into the AI boom, drawing parallels with past industrial surges and examining its role in building future infrastructure. We highlight Nvidia's soaring profits and OpenAI's ambitious IPO plans, while discussing the narrow AI cohort driving US stock market gains. Critics warn of "AI-washing," but proponents liken this to historical infrastructure building. We explore Coca-...

In this episode, we explore an AI-powered framework that's transforming the migration of data from SAP ECC to S/4HANA, automating data validation and reconciliation to reduce errors and enhance data integrity. As SAP plans to end ECC support by 2027, this innovation is crucial for enterprises modernizing their ERP systems. We also discuss OpenAI's focus on enhancing ChatGPT amid growing competitio...

In this episode of the AI in Marketing podcast, we explore the pervasive presence of AI writing in modern communication, examining its efficiency and the distinct style it brings to the table. We also delve into Spotify Wrapped 2025, highlighting its new multiplayer feature and enhanced user interaction. The rise of virtual influencers and their impact on advertising authenticity is discussed, alo...

In this episode of AI in Marketing, we delve into the latest breakthroughs and challenges in the AI landscape. Researchers from Sapienza University of Rome, the Sant’Anna School of Advanced Studies, and Dexai have uncovered a method to bypass large language models' safety measures using poetic prompts, significantly increasing the likelihood of generating unsafe outputs. Meanwhile, French startup...

In this episode, we spotlight Granola, an AI notepad that Stan has integrated into his daily workflow for seamless meeting notes. Granola captures audio directly from your device, ensuring privacy and efficiency across various platforms. After meetings, it generates summaries, follow-up emails, and action items using customizable AI templates. We also cover the White House's pause on an executive...

In this episode of AI in Marketing, we explore how brands are preparing for a Black Friday influenced by AI agents, focusing on building "algorithmic trust" to ensure their products are recommended by AI tools. Amanda Bailey from VML discusses the shift from traditional shopping frenzies to AI-driven commerce, where pre-programmed agents monitor deals in advance. Despite 68% of global consumers ha...