AI in Marketing

"AI in Marketing" is a podcast taking you on an in-depth journey into the world of sophisticated technology and marketing. In this episode, we discuss the recent trend of specialty popcorn buckets and their transformative impact on theater experiences. We delve into tech giant Amazon's attempt to offset carbon emissions at its AWS data centre alongside Orbital, using a specially developed material...

Join us for the latest episode of "AI in Marketing," where we delve into key stories impacting the tech and marketing world. We kick off by discussing Netflix's new feature, "Moments", focussing on how it enhances marketing efforts through fan-based interactions. Then, we take a look at the FTC's recent settlement with data brokers for misuse of geolocation data, emphasising the importance of cons...

In this episode of "AI in Marketing," we'll discuss the latest trends in social media, content moderation controversies, and innovative AI technologies. Discover how Reddit's UK user base has grown to surpass major players and the success of new platform, Bluesky. Hear about Meta's acknowledgment of content moderation issues and their commitment towards improvements. We'll explore how Google Cloud...

On today's episode of "AI in Marketing," we dig into how CMO Julie Haddon is revolutionizing women's soccer through strategic marketing initiatives, and explore the Browser Company's latest foray into AI-centric web browsing. We also discuss an ex-Google engineer's website demonstrating the data collection capabilities of their AI, and a startup's ambitious plan to create an operating system for A...

"AI in Marketing" provides the latest insights from the world of Artificial Intelligence and its implications for marketing strategies. In this episode: - We kick off with a discussion on the emergence of Artificial General Intelligence (AGI). Referencing a New York Times piece, we debate the future of AGI and consider its potential impact on world leadership. - We explore a curious glitch that pu...

In this episode of AI in Marketing, we will address various uses of AI across different platforms and their implications. We will start with how Bluesky responds to user growth and the subsequent moderation challenges by employing AI tools. We'll also visit the concerning issue of far-right groups in Europe utilizing AI-generated content to propagate xenophobic messages. We will discuss the integr...

In this episode of the AI in Marketing podcast, we explore how Cann, a cannabis-infused beverages brand, leverages TikTok to expand its reach despite ad restrictions. We touch on Neuralink's innovative study centered around using brain implants to control robotic arms, potentially revolutionizing technology for paralyzed individuals. We discuss the rising valuation of ID.me and the significance of...

Join us on the "AI in Marketing" podcast as we uncover how artificial intelligence influences our everyday lives and the world of business. Our episode today includes stories such as the possible sale of MSNBC to Elon Musk and the potential shift in the media landscape that could follow. We also discuss former BP CEO Bernard Looney's transition to the AI sector as he joins a Wyoming-based start-up...

Embark on a journey through the breathtaking world of artificial intelligence and marketing, with our newest podcast "AI in Marketing." The episode starts by discussing how Apple, Salesforce, and Deloitte Digital are redefining business approaches by integrating AI and other advanced tech tools, hoping to bring efficiency and sustainability to field service operations. We discuss an intriguing exp...

Our AI in Marketing podcast explores the cutting-edge intersection of Artificial Intelligence and marketing strategies, witness the digital realm evolve in real-time. Today's episode covers various topics: The investigation into Elon Musk's platform, X, and its alleged role in spreading disinformation during the UK riots opens the show, followed by our analysis of the rising social media platform,...

In the latest episode of "AI in Marketing," listen in to get insightful updates on how companies and hackers are leveraging AI and data. Explore Coterie's strategic initiatives to gain market share in the declining diaper industry through influencer partnerships and optimized customer targeting. Learn about Niantic's fascinating usage of Pokémon Go data to train an AI model for enhancing augmented...

"AI in Marketing" is your insightful weekly round-up of the most relevant news in the AI realm. In this episode, we take a deep dive into how the rise of AI is impacting democracy, with Harvard Law Professor Lawrence Lessig suggesting urgent democratic reforms to protect against AI manipulation. We then switch gears, examining Elon Musk's call for medical images to feed AI platform, Grok, amidst c...

"AI in Marketing" brings you the latest news and developments in artificial intelligence this November 18, 2024. Our today's stories cover vital sectors: healthcare, philosophy, advertising, gaming, and social media. We kick off with a study revealing that AI chatbot ChatGPT has surpassed doctors in diagnosing illnesses. Then, we discuss philosopher Jonathan Birch's warning about the potential con...

Welcome to the AI in Marketing podcast, where we discuss all things Artificial Intelligence in the marketing world. Our November 15, 2024 episode brings you fascinating stories from the intersection of marketing and AI. We start by discussing the new AI guidelines released by the U.S. Department of Homeland Security for companies in the infrastructure sector. These guidelines touch on transparency...

"AI in Marketing" delivers insightful and in-depth coverage of major news stories concerning AI. In this episode, we discuss The Guardian's decision to withdraw from Elon Musk's social media platform, X, due to disturbing content. We also examine Microsoft's new AI models, developed in partnership with industrial giants like Siemens and Bayer, aimed at revolutionizing manufacturing, agriculture, a...

In this episode of AI in Marketing, we delve into the world of tech, AI and branding trends of 2024. We’d begin with Elon Musk's controversial acquisition of Twitter and the ensuing audience outrage as we explore the challenges of social media investments. We then look at breakthrough AI technologies revolutionizing food safety and restaurant analytics including Paytronix's AI assistant and Penn S...

Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to...

Explore the latest developments in AI with our podcast "AI in Marketing". In this episode, we discuss the significant impact AI is making in the world of art as Ai-Da, an AI-powered robot, sells a portrait for a shocking $1.1 million. We also investigate the world of online secondhand shopping converting to AI with Encore, a search engine using AI to streamline product search across various platfo...

In other news within AI marketing, the intersection of AI and augmented reality has taken a center stage, with French AR tech company Makemepulse partnering with Google and Louis Vuitton for a holiday campaign. The project aimed to combine object recognition with voice AI and AR to create an immersive shopping experience. Customers could take a picture of their desired LV product, then ask Google...

AI is set to play an even bigger role in marketing in the new business climate. With Trump's administration open to innovation, marketing agencies could implement AI-powered solutions on a larger scale. AI has already proven successful in assisting companies with customer segmentation, content creation, personalization, and predictive analytics — factors critical to efficient and effective marketi...

On the latest in AI and marketing, MTV and Paramount are upping their game on civic engagement, harnessing the power of fandom culture to promote actions like early voting and poll worker recruitment. This strategy aligns with younger audiences' social involvement values, building brand affinity and trust. Similarly, Publicis and Accenture Song are investing heavily in generative AI with the plan...

Despite Google's Chrome still firmly holding the top spot in the global browser market, technology giant Microsoft is gaining significant ground with its Edge browser. Since shifting to Chromium, Edge's usage has more than doubled while the heavyweights, Chrome and Firefox, experienced marginal losses. Microsoft's new strategy of integrating the Edge browser within its operating system and arrival...

In the ever-changing world of marketing, AI continues to revolutionize how businesses connect with their consumers. OpenAI's ChatGPT Search, a blend of AI chat and search functionality, caters informatively to users' queries, albeit struggles to match the commercial appeal of giants like Google. Meanwhile, whispers in the tech sector suggest Nvidia's potential investment in Elon Musk's AI startup,...

Discussing the increasingly prevalent role of AI in marketing fields, brands spotlight intriguing tactics. Targeting younger audiences fond of horror, advertisers are innovating their strategies in theaters, like the Neon studio's billboard for the horror film Longlegs that led to record-breaking revenue. Meanwhile, Apple plans to incorporate ChatGPT into its services, leveraging new AI-enhanced f...

In a demonstration of artificial intelligence's growing influence in the field of marketing, tech giants such as Microsoft are leading the charge, investing significantly in AI and reaping impressive profits as seen in their latest revenue surge. Contributing to this profit increase is Microsoft's cloud service, Azure, showing a growth of 34% driven by a third in A.I. sales. Social media platform,...