Dan Sanchez
AI-Driven Marketer: Master Practical AI Marketing Skills
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
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Episodes
Ready or Not: AI's Inevitable Upheaval in the Marketing Realm #AIintheSky 19.03.2024 1:01:54
In this episode of the AI-Driven Marketer , Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big...
Jessica Malnik's AI Toolkit for Streamlining Marketing Processes 15.03.2024 38:51
In this episode of the AI-Driven Marketer , Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strate...
Looking At History to Predict The Future of AI w/Marc Angelos 08.03.2024 47:59
In this episode of the AI-Driven Marketer , where AI meets marketing mastery. I'm your host Dan Sanchez , and today, we're joined by Marc Angelos , a seasoned expert in finance, marketing, and technology. In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into...
Custom GPT Copilot: Build a Personal Business Mentor 06.03.2024 8:36
In this episode of the AI-Driven Marketer , host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copi...
AI in Business, AI Agencies, & Writing Books with Ai #AIintheSky 05.03.2024 45:27
In this episode of the AI-Driven Marketer , Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing. Timestamps: 00:00 AI in the sky: exploring AI's impact. 05:36 CEO should lead company-wide AI implementation. 08:38 AI transformation in marketing leads whole organization. 11:37 Building custom GPT, feeling...
The AI Edge: Building AI Automation for Deep Customer Insights 02.03.2024 40:14
In this episode of the AI-Driven Marketer , where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez , and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research. We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how the...
How I Built a Custom GPT to Do My Work For Me #BehindTheBot 28.02.2024 25:21
In this episode of the AI-Driven Marketer , Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing...
Content Alchemy: How AI Turns Your Content Into Gold w/Greg Wasserman 23.02.2024 38:46
In this episode of the AI-Driven Marketer , Dan Sanchez interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching...
Marketers at the Crossroads of AI: Navigating Excitement, Fear, Hype, and Uncertainty 21.02.2024 15:32
In this episode of the AI-Driven Marketer , Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasi...
Behind the Beat: How AI is Changing Music w/Maya Ackerman PhD 16.02.2024 21:38
In this episode of the AI-Driven Marketer , Dan Sanchez delves into the intriguing intersection of AI and music with Dr. Maya Ackerman , CEO and co-founder of WaveAI . They explore how AI is not just infiltrating every aspect of our lives but is also revolutionizing the music industry by transforming the songwriting process. From foundational machine learning to computational creativity, Dr. Acker...
Build Your Personal AI Writer (A Step-By-Step Guide) #BehindTheBot 14.02.2024 12:37
In this episode of the AI-Driven Marketer , Dan Sanchez shares his journey of mastering AI and his recent exploration into building custom GPTs. He discusses the process of creating a personal AI writer based on his own writing style using LinkedIn posts. He takes you through the steps of exporting data, generating an outline, and creating a writing style guide for the AI. Join us to learn how you...
AI in Action: A Strategy for Enhanced Buyer Personas w/Ryan Paul Gibson 09.02.2024 40:47
In this episode of the AI-Driven Marketer , Dan Sanchez talks with Ryan Paul Gibson about the groundbreaking concept of 'Living Buyer Personas' through the integration of AI with Slack and Teams. Ryan shares his journey from the inception of this idea to its execution, explaining the technicalities, challenges, and immense potential of using AI to access and utilize deep buyer persona information...
Revolution in Pixels: How AI is Redefining Visual Content w/Bart Caylor 02.02.2024 46:34
In this episode of the AI-Driven Marketer , Dan Sanchez sits down with Bart Caylor , a forward-thinker in the realm of marketing, to dive into the practical applications of AI in enhancing marketing visuals. Bart shares his journey and insights into utilizing AI for creating more dynamic and engaging photography, video, and design. From automating design processes to generating hyper-realistic vis...
A Marketing Leaders Guide to Approaching the Future of Ai 26.01.2024 33:18
In this episode of the AI-Driven Marketer , Dan Sanchez talks to Courtney Baker , CMO at Knownwell , in a dynamic discussion about leading marketing teams in the age of AI. They delve into how AI is reshaping marketing roles, strategies, and team dynamics. From experimenting with AI in small teams to preparing larger teams for AI integration, they cover the multifaceted impact of AI on marketing l...
From Idea to Image: AI's Transformation of Thumbnail Creation 24.01.2024 17:01
In this episode of the AI-Driven Marketer , Dan Sanchez explores the innovative application of AI in graphic design, particularly for creating engaging YouTube thumbnails and podcast cover images. Dan shares insights from his experience as a graphic designer and how AI tools like Midjourney have revolutionized his creative process. Learn about the transformative power of AI in enhancing visual con...
From Ears to Eyes: How AI Brings Podcasts to the Page w/Jakub Grajcar 19.01.2024 46:56
In this episode of the AI-Driven Marketer , Dan Sanchez talked to Jakub (Kuba) Grajcar , the Content Marketing Manager at ZenPilot, for a conversation about repurposing podcast content. Kuba brings his unique insights into the world of AI, sharing his journey into content marketing as a writer and his current role at ZenPilot. Danchez, our host, dives into the nuances of AI in marketing, discussin...
See All the Custom GPTs I'm Working On #BehindTheBot 16.01.2024 26:52
Welcome to AI-Driven Marketer , in this episode I take you on a deep dive into the world of custom GPTs (Generative Pre-trained Transformers). I've been passionately working on various AI projects, and I'm thrilled to give you a glimpse over my shoulder to see what's been brewing in my AI lab. Timestamps: 03:15 - Personal Brand Builder : I'm developing a GPT-based course to help with personal bran...
Ai, Nonprofits, and 150 Custom GPTS in 24 Hours w/Anne Murphy 12.01.2024 41:43
Welcome to AI-Driven Marketer , in this episode our host Dan Sanchez delves into a fascinating conversation with Anne Murphy, a fundraising consultant specializing in AI for the nonprofit sector. Together, they explore crucial but often overlooked topics such as change management, upskilling, and the impact of AI on nonprofit marketing. Anne shares her expertise in using AI to create personalized...
Automating Ai Marketing Tasks (The Right Way) w/Parthi Loganathan 10.01.2024 26:19
Welcome to AI-Driven Marketer , in this insightful interview, host Dan Sanchez sits down with Parthi Loganathan to dive into the world of AI in marketing. Parthi is the man behind Letterdrop , a tool that leverages AI to automate content creation and distribution for B2B companies. Throughout the conversation, they explore the ways in which AI is revolutionizing marketing automation, particularly...
LinkedIn Growth, Prompt Guides Vs Custom GPTs, and the Future of Marketing 05.01.2024 46:37
Welcome to the Ai Microskills podcast, where we uncover the latest trends and strategies for integrating AI into marketing operations. In this episode, host Dan Sanchez is joined by guest Andrew Bolis to delve into the growing role of AI in marketing and the practical use of AI tools for business success. They discuss the challenges and opportunities presented by AI in marketing operations and sha...
MyShowrunner: A Personalized GPT for Podcast Preproduction 04.01.2024 14:04
In this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner , a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it als...
Ai as Podcast Producer To Cut The Work In Half 22.12.2023 38:14
Welcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation,...
Five Big AI Marketing Predictions for 2024 20.12.2023 9:19
Welcome to AI-Driven Marketer , in this episode Dan Sanchez discusses his five big predictions for AI in marketing in 2024. He shares insights on the impact of AI on big and small companies, the incorporation of AI into existing products, the potential for new AI applications, and the need for building competencies in AI beyond the basics. As the conversation unfolds, listeners can expect to gain...
Ai Copilot: Your Next Partner for Decision Making w/Karl Yeh 15.12.2023 50:19
Welcome to AI-Driven Marketer , the podcast where marketers can learn how to leverage AI to enhance their productivity and efficiency. In this episode, host Dan Sanchez interviews Karl Yeh , an expert in utilizing AI for business strategy and tactics. They discuss the potential of custom GPT copilots for practical advice, content creation, and automating business processes. From automating call su...
Why This New Show? 04.12.2023 4:17
I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning. It's why everybody is saying "Learn Ai or fall behind!" But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company? I wanted to figure this out for myself by talking to those who are doing it well...
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